You want to create inclusive experiences for your customers. You have a diverse and inclusive design team and practice inclusive design. But once you create the experiences you wanted, how do you know if you succeeded in making them truly inclusive?
From inclusive language to accessibility to representation in imagery, there are many components to an inclusive experience, and brands need ways to assess every aspect of their experiences to continually improve. Brands must assess different aspects of inclusion in their experiences to understand the strengths and shortcomings of their current experiences and eventually to build a comprehensive approach to inclusion.
Yet, many brands lack the tools and resources to evaluate how inclusive their experiences are and where they need to improve. We spoke with leaders across multiple industries who are committed to creating inclusive experiences and asked them how they assess inclusion in their experiences.
We found that companies successful at creating inclusive experiences use a combination of tools and methods to assess their experiences, such as auditing, automated tools, benchmarking, customer and employee feedback, research sample analysis, and user research. Companies can build their specific toolkit and approach by choosing one or several methods from this list. Our new report Build A Toolkit To Assess Experiences For Inclusion details how some inclusivity-focused companies used these tools successfully.
If you have questions about how to build your toolkit, feel free to schedule an inquiry with us.