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Forrester data shows that while 72% of businesses say improving customer experience is their top priority, only 63% of marketers prioritize implementing technology investments that will help them reach this goal. In a new report, Forrester covers why old-school marketing and technology leadership must evolve to strive in the age of the customer — meaning [...]

In the age of the customer, earning customers’ loyalty involves much more than discounts or incentives. In a new report, Forrester analyzed how companies execute on loyalty strategies and, more specifically, how marketers’ loyalty programs are evolving. The findings suggest that while marketers show signs of maturing and expanding their approach to customer loyalty, they [...]

Many companies are at a crossroads as technology redefines customers’ expectations and unlocks new sources of customer value. While some have turned to partial transformation strategies, such as bimodal IT — an approach that creates two separate groups that work at different speeds — Forrester believes that businesses must take a fast and connected, rather [...]

In a new report on the future of mobile, Forrester says that no new device will overtake the scale of the more than 6 billion mobile phones on the planet in the next 10 years, if not longer. Mobile itself will become the brain behind the next revolution in mobility as it powers and orchestrates [...]

Forrester today announced that DIGITAL TRANSFORMATION 2016, its new Forum designed for technology management and digital business leaders, will take place May 10 and 11 in Orlando, Florida. The new Forum, which brings together critical insights from visionary speakers, global solution providers, and hundreds of influencers and decision-makers, addresses unique challenges in the ever-growing digital landscape. The [...]

By the end of last year, private investors gave 152 tech startups “unicorn” valuations of more than $1 billion — up from 31 in 2012. Now, company valuations are rapidly declining, and many wonder if we’re facing a collapse of the tech economy. In a new report, Forrester argues that while the bubble popping will [...]

After a period of strong growth in 2015, Forrester predicts no boom or bust for tech spending in Canada. In a new report, Forrester forecasts that Canadian tech spending will hit $93 billion in 2016, an increase of only 3.3% compared with 5% in the previous year. This trend of decreasing growth will continue in 2017, [...]

There’s lots of talk about the potential of virtual reality (VR) — but should we buy into all the hype? According to J.P. Gownder, vice president and principal analyst at Forrester, the answer is no: “We’re hearing a lot about the promise of virtual reality, especially from forward-looking companies that want to put their stake in [...]

Forrester today announced the launch of a new executive program for CMOs. An expansion of its existing offering for CIOs, the program is designed to help CMOs implement operational changes that focus on customer experience (CX) and digital transformation in today’s ever-changing landscape. The CMO Executive Program is led by Sheryl Pattek, vice president, executive partner [...]

Forrester identified and evaluated 12 of the most important mobile marketing tools and technologies, including mobile ad analytics, augmented reality, and mobile messaging. Ranking each from minimal to significant success, the report assesses technology based on current state, future value, the next stage of maturity, and the overall trajectory. As technology advances, engaging consumers in [...]

In a new TechRadar™ report, Forrester identified and evaluated 22 of the most important big data technologies, ranging from artificial intelligence and machine learning to big-data-as-a-service, data integration, and predictive analytics. Ranking each technology from minimal to significant success, the report assesses each technology based on current state, future value, the next stage of maturity, [...]

The total online retail revenues in China, Japan, South Korea, India, and Australia will nearly double from US$733 billion in 2015 to US$1.4 trillion in 2020, according to a new forecast by Forrester. Today, the eCommerce revenues in these five Asia Pacific markets already surpass the combined figure for online retail in the US and [...]

Forrester Events today announced that CXDC 2016, the newest addition to its global series of Forums for customer experience (CX) professionals, will take place on Monday, September 12, in Washington, D.C. Focusing on the unique CX challenges facing the public sector, the Forum will showcase Forrester’s expertise when it comes to the specific goals and [...]

The latest Forrester Wave™ evaluation of mobile commerce and engagement platforms names Branding Brand and Skava as Leaders in commerce and engagement platforms, but eight others bring noteworthy capabilities that make them significant vendors in the space. No mobile presence is no longer acceptable, writes analyst Brendan Witcher. In the report, he identifies four key [...]

The public cloud services market in Asia Pacific will grow from $7 billion in 2015 to $23.8 billion in 2020, according to a new forecast by Forrester. Application services, or software-as-a-service (SaaS) solutions, will remain the largest category, which is expected to grow from $5.6 billion in 2015 to $15.6 billion in 2020. Over the [...]

B2C marketers in Asia Pacific are increasingly active in social marketing. Forrester expects total social media advertising spending in Asia Pacific to reach $6.7 billion by 2020, up from $2.8 billion in 2015. This represents a nearly tenfold increase over 2010, when social media ad spending in these countries totaled just $681 million. According to [...]

Cambridge, Mass., February 10, 2016 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2015 fourth-quarter and full-year financial results. Fourth-Quarter Financial Performance Total revenues were $81.0 million for the fourth quarter of 2015, compared with $80.7 million for the fourth quarter of 2014. Research revenues were flat, and advisory services and events [...]

Forrester, one of the most influential research and advisory firms in the world, has won the 2016 CIO CHOICE Award in the Business Technology Research And Consulting category for the third consecutive year. Amid a gathering of more than 400 CIOs and ICT business leaders, Forrester has been recognized with the CIO CHOICE 2016 honor at [...]

Forrester predicts no boom or bust for tech spending in Asia Pacific, but moderate growth. Regional tech spending as a whole is expected to experience moderate growth of 4.5% in 2016 and 2017 to reach US$693 billion and US$727 billion, respectively. India, China, and some ASEAN countries will grow twice as fast, while mature markets [...]