Healthcare Industry Services

Elevate Experiences And Turn Disruption Into Growth

As the healthcare industry navigates a perfect storm of rising costs, aging populations, policy shifts, and profound technological change, adaptability is paramount. Yet payers and providers must not only respond to disruption — they must harness it as a catalyst for growth. Forrester empowers healthcare organization leaders to thrive amid disruption and build technology-driven strategies that win, serve, and retain customers.

Stay Ahead Of Healthcare Trends

Balancing cost pressures with exceptional experiences is no easy feat — particularly in today’s volatile and fast-moving climate. Healthcare leaders face myriad additional challenges, including:

Innovation Demands

Emerging technologies like AI and machine learning can hold transformative potential, but it can be hard to know which are best for your organization. Forrester helps you evaluate the benefits and risks of new technologies and make the right decisions.

Fragmented Customer Insights

Many providers lack a comprehensive view of customers and struggle to engage with them throughout their journeys. Forrester’s data-driven research and customer insights help you achieve a holistic view.

Regulatory And Policy Changes

Adapting to these changes entails new systems and processes, with potential impacts on care delivery. Forrester helps you anticipate shifts on the horizon so that you can prepare.

Security Risks

Today’s healthcare organizations face threats ranging from data breaches and ransomware to concentration risks. Forrester’s best-practice research and guidance equip you to mitigate risk and leverage new technologies safely.

Solutions

Bold Solutions For Healthcare

Forrester helps payers and providers stay ahead of change through a unique continuous guidance model that blends research, consulting, and live events. Informed by the latest trends, innovations, and data, our tailored interactions empower you to act swiftly and decisively.

Among the Fortune 500, we work with:

The top 5

healthcare companies

The top 10

life sciences companies

Among the Global Fortune 500, we work with:

6 of the top 8

healthcare companies

7 of the top 10

life sciences companies

Turn Strategy Into Action With Forrester

Forrester helps healthcare leaders make confident decisions and accelerate progress. With Forrester Decisions, you get access to deep research, strategic frameworks, benchmarks, and ready-to-use tools — plus expert guidance tailored to your goals. Explore the solutions below to learn how Forrester can support your priorities.

Forrester Decisions for Customer Experience

Sharpen customer insights, enhance the quality of healthcare experiences, and demonstrate ROI from experience improvements.  

Forrester Decisions for Technology Executives

Develop a technology strategy that drives tangible outcomes while embedding privacy and cybersecurity into the organization.

Forrester Decisions for Technology Architecture & Delivery

Advance modernization initiatives and deliver data and AI at scale.

What Our Clients Are Saying

Ardent Health

How Ardent Health Puts Patients Front And Center

Ardent Health strives to put its patients at the heart of all it does. Learn how Forrester is helping with that mission.

Quest Diagnostics

Inside Quest Diagnostics’ Progress With Journey Mapping

Quest Diagnostics has made huge strides with journey mapping and customer understanding, with support from Forrester.

Upcoming Events For Healthcare Industry Leaders

Technology & Innovation Summit North America

Technology & Innovation Summit EMEA

Technology & Innovation Summit APAC

CX Summit North America

CX Summit EMEA

CX Summit APAC

Blogs

Blog

The Future Of Health Insurance: Reinvention Is Mission-Critical

Arielle Trzcinski December 16, 2025
The US spends more on healthcare than any peer nation, yet Americans have shorter lives, uneven access to care, and a system most find confusing and unaffordable. The US health insurance model is broken and it's time to fix it. Learn about the future of health insurance in this preview of a new report.
Blog

Healthcare 2025: A Year Of Progress, A Future Of Possibilities

Arielle Trzcinski December 16, 2025
We’ve had a memorable year for healthcare and Forrester’s healthcare industry research. We’ve published over two dozen reports on topics ranging from the total experience for health insurers to the intelligent healthcare organization. We’ve hosted immersive events and worked alongside clients to deliver insights that drove real impact for their businesses. To help Forrester clients […]
Blog

Predictions 2026: The Year AI Tests The Heart Of Healthcare

Shannon Germain Farraher October 31, 2025
In 2025, the healthcare industry experienced significant shake-ups, including the fracturing of vaccine policy and rapid innovations in digital health, all against a backdrop of eroding trust and customer experience. In 2026, we see persistent headwinds in the form of volatile policy changes, deteriorating access to care, and unchecked AI risks. Find out more in our 2026 healthcare predictions.
Blog

Health Insurers: Messaging Around Profit Status Isn’t Money Well Spent

Judy Weader October 28, 2025
Health insurers are increasingly leaning into their not-for-profit status as a brand differentiator — hoping it signals trust, community focus, and mission-driven care. But does it resonate with consumers in ways that lead to better business outcomes? Find out in this analysis.

Meet Our Healthcare Industry Analysts

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