Healthcare Industry Services

Elevate Experiences And Turn Disruption Into Growth

As the healthcare industry navigates a perfect storm of rising costs, aging populations, policy shifts, and profound technological change, adaptability is paramount. Yet payers and providers must not only respond to disruption — they must harness it as a catalyst for growth. Forrester empowers healthcare organization leaders to thrive amid disruption and build technology-driven strategies that win, serve, and retain customers.

Stay Ahead Of Healthcare Trends

Balancing cost pressures with exceptional experiences is no easy feat — particularly in today’s volatile and fast-moving climate. Healthcare leaders face myriad additional challenges, including:

Innovation Demands

Emerging technologies like AI and machine learning can hold transformative potential, but it can be hard to know which are best for your organization. Forrester helps you evaluate the benefits and risks of new technologies and make the right decisions.

Fragmented Customer Insights

Many providers lack a comprehensive view of customers and struggle to engage with them throughout their journeys. Forrester’s data-driven research and customer insights help you achieve a holistic view.

Regulatory And Policy Changes

Adapting to these changes entails new systems and processes, with potential impacts on care delivery. Forrester helps you anticipate shifts on the horizon so that you can prepare.

Security Risks

Today’s healthcare organizations face threats ranging from data breaches and ransomware to concentration risks. Forrester’s best-practice research and guidance equip you to mitigate risk and leverage new technologies safely.

Solutions

Bold Solutions For Healthcare

Forrester helps payers and providers stay ahead of change through a unique continuous guidance model that blends research, consulting, and live events. Informed by the latest trends, innovations, and data, our tailored interactions empower you to act swiftly and decisively.

Among the Fortune 500, we work with:

The top 5

healthcare companies

The top 10

life sciences companies

Among the Global Fortune 500, we work with:

6 of the top 8

healthcare companies

7 of the top 10

life sciences companies

Turn Strategy Into Action With Forrester

Forrester helps healthcare leaders make confident decisions and accelerate progress. With Forrester Decisions, you get access to deep research, strategic frameworks, benchmarks, and ready-to-use tools — plus expert guidance tailored to your goals. Explore the solutions below to learn how Forrester can support your priorities.

Forrester Decisions for Customer Experience

Sharpen customer insights, enhance the quality of healthcare experiences, and demonstrate ROI from experience improvements.  

Forrester Decisions for Technology Executives

Develop a technology strategy that drives tangible outcomes while embedding privacy and cybersecurity into the organization.

Forrester Decisions for Technology Architecture & Delivery

Advance modernization initiatives and deliver data and AI at scale.

What Our Clients Are Saying

Ardent Health

How Ardent Health Puts Patients Front And Center

Ardent Health strives to put its patients at the heart of all it does. Learn how Forrester is helping with that mission.

Quest Diagnostics

Inside Quest Diagnostics’ Progress With Journey Mapping

Quest Diagnostics has made huge strides with journey mapping and customer understanding, with support from Forrester.

Upcoming Events For Healthcare Industry Leaders

Blogs

Blog

Guided By Empathy: How Smart Hospitals Innovate While Staying Patient-Centric

Shannon Germain Farraher September 15, 2025
A hospital’s physical infrastructure is often outdated and incompatible with digital technologies, sustainability goals, and easy navigation. Find out what a smart hospital can look like and what steps healthcare facilities can take now.
Blog

Vaccine Confusion Echoes Nationwide

Shannon Germain Farraher September 10, 2025
In the wake of a sweeping CDC leadership shake-up, deep cuts to mRNA vaccine research funding, and intensifying political debate over public safety, vaccine policy in the US is fracturing under the weight of political and scientific discord.
Blog

New Research: Top Emerging Technologies In Healthcare

Shannon Germain Farraher August 4, 2025
Healthcare organizations face constant pressure to improve clinical outcomes and workforce retention amid budget constraints and market volatility. Our new research aims to help them prioritize the technologies that will have the most impact today.
Blog

Agentic AI In Healthcare: A New Era Of Intelligent Automation

Shannon Germain Farraher July 23, 2025
Learn how agentic AI is impacting healthcare and the future of the industry.

Meet Our Healthcare Industry Analysts

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