Featuring:

Janet Worthington, Senior Analyst
Lisa Gately, Principal Analyst
Gina Bhawalkar, Principal Analyst

Show Notes:

In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs.

Here’s a closer look:

  • Senior Analyst Janet Worthington reviews a new study that identifies the risk of hallucinations in AI-generated code and provides guidance on how developers can avoid this.
  • AI hallucinations are increasing in marketing outputs. Principal Analyst Lisa Gately explains why and shares advice on how marketers can counter this growing trend.
  • Principal Analyst Gina Bhawalkar explains why a new AI tool for digital experience design received immediate backlash from the design community and puts this incident into the much larger context of accessibility in design.

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