Die Zukunft generativer KI liegt in der effektiven Nutzung von Qualitätsdaten. Erfahren Sie mehr in unseren Prognosen 2024 zu Daten und Analysen.

We'll see a refocus on low-price strategy — along with dashes of genAI influence.

The new executive order calls for a “societywide effort” from government, the private sector, academia, and civil society to address eight AI priorities.

Websites will play a less prominent role in future consumer digital experiences for three core reasons: The digital touchpoint landscape will be far more fragmented. The number of digital touchpoints used by consumers is proliferating. Browsers are just one of many channels. The number of connected devices we use continues to grow. Web and apps […]

The year ahead may be relatively uneventful for the banking industry — but don’t count it out. Here are a few of the key trends to look out for.

The payments players who will make a difference in the coming year will be those who realize that it’s not what you do but how you do it.

Des feux de forêt aux inondations en passant par les vagues de chaleur, 2023 a été marquée par le chaos climatique. Découvrez ce à quoi les entreprises peuvent s’attendre en 2024 grâce aux prévisions de Forrester en matière de durabilité environnementale.

The SEC plans to haunt CISOs with cybersecurity enforcement, but there might be a silver lining for CISOs in the SEC complaint.

2024 werden weitere Unternehmen neue GenAI-Initiativen einführen, wobei sie schnelle Innovation mit Governance und Verantwortlichkeit in Einklang bringen müssen. Erfahren Sie mehr über unsere Prognosen 2024 für Cybersicherheit, Risiko und Datenschutz.

En 2024, alors que de plus en plus d’organisations lancent de nouvelles initiatives genAI, elles devront compenser l’innovation rapide avec plus de gouvernance et de responsabilité. Pour en savoir plus, consultez nos prévisions 2024 sur la cybersécurité, le risque et la confidentialité.

In 2024, as more organizations launch new genAI initiatives, they will need to balance fast innovation with governance and accountability. Learn more in our 2024 predictions for cybersecurity, risk, and privacy.

A focus on fundamentals such as empathy, dependability, and accountability will equip companies to weather a tumultuous year ahead.

Big media gets its mojo back in 2024. Check out this preview of Predictions 2024: Media And Advertising and discover the trends that will define the year ahead.

Agencies will take full advantage of AI in 2024 and build custom “brand language models.” But fear of mismanagement will read to an increase in reviews. Learn more about what will shape the agency world in 2024.

The recent evaluation, The Forrester Wave™: Conversation Intelligence For B2B Revenue, Q4 2023, revealed trends that help customers understand what they should look for in providers when purchasing CI solutions.

Providing delegates at Forrester events with the opportunity to speak to analysts always proves popular. Here are some of the revenue operations hot topics that came up this year at B2B Summit EMEA 2023.

Have you ever heard a leader of a successful business proudly announce that they don’t much care about understanding their customers’ needs? Yeah, me neither. The data from Forrester’s recent report, The State Of Customer Obsession In B2B, 2023, is clear on the value of knowing what drives your customers. Customer-obsessed organizations outperform their peers […]

Die disruptive Kraft von KI wird 2024 den Cloud-Markt erschüttern. Erfahren Sie mehr in unseren Prognosen 2024 zum Cloud Computing.

A major challenge when switching from MQLs to buying groups is changing your organization’s culture and mindset, as well. Learn more in this week’s Saying Goodbye to MQLs blog.