Liz Herbert

VP, Principal Analyst

Forrester Bio

Author Insights

Blog

High-Performance IT: Finding The Right Tech For Your IT Style

Liz Herbert February 22, 2024
When it comes to adopting the right technology for your organization, one size does not fit all. Learn how high-performance IT can help your organization match the right next tech to your IT style.
Blog

Change Management Is The Sweet Spot For Tech Adoption: A Tale Of Two ERPs

Liz Herbert December 14, 2023
Learn how investing in change management can improve the success of your next ERP deployment
Blog

The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, Shows A New Generation Of Options

Liz Herbert December 6, 2023
Get a preview of some of the key findings from the new Forrester Wave: Digital Operations Planning And Analytics, Q4 2023.
Blog

re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?

Lee Sustar December 5, 2023
At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.
Blog

Salesforce Now Available On AWS Marketplace

Liz Herbert November 30, 2023
Salesforce and Amazon Web Services recently announced that Salesforce will be available on the AWS Marketplace. Learn some of the biggest implications for Salesforce customers.
Blog

Salesforce Debuts New High-End Editions For Sales And Service

Liz Herbert September 22, 2023
As Salesforce quietly debuts a new tier to customers, the advice for buyers is simple: do the math. Learn more in this post.
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Navigating The Waters Of Enterprise Software? Keep An Eye On The Agile Vendors

Liz Herbert September 19, 2023
Learn why focused enterprise software vendors like Adobe and Salesforce maintain superior product quality over behemoths like IBM and SAP.
Blog

Salesforce To Raise Prices An Average Of 9% Next Month

Liz Herbert July 11, 2023
Salesforce announced today that it will be increasing pricing an average of 9% starting in August. The pricing affects the Sales, Service, and Marketing Clouds as well as Industries (e.g., Financial Services Cloud) and Tableau. Much of its current (pre-increase) pricing can be found on its website (e.g., Sales Cloud pricing). The new pricing will […]
Blog

What’s New In Software Pricing And Contract Negotiation Success

Liz Herbert June 14, 2023
In 2023, the tech sector is seeing shrinking growth, pressure on profits, and price hikes. Understandably, there are a lot of questions around what these price changes mean and how contract negotiations should be approached amid this uncertainty.
Blog

What Makes A Future Fit Platform Strategy?

Manuel Geitz May 19, 2023
We identified the platform best practices found in the other submissions to the inaugural TSI Awards. We added the submitting companies’ real-world examples to help you understand the full future fit platform strategy and see how it could support your organization.
Blog

What Makes A Future Fit Technology Strategy?

Frederic Giron May 12, 2023
Learn the best practices for how you can build a future fit technology strategy in each of platforms, practices, partners, and people.
Blog

The Buyer’s Journey: Business Applications

Liz Herbert April 7, 2023
Forrester’s Buyers’ Journey Survey, 2022 asked global purchase influencers about their experiences of making a variety of technology and non-technology purchases for their businesses. In our recent report, The Buyer’s Journey: Business Applications, we looked at respondents who purchased or will purchase a business application. Here is a sneak peek into some of the key […]
Blog

The Software Industry Trends That Matter In 2023

Liz Herbert February 14, 2023
Forrester unpacked the nine most important software trends in 2023 and what they mean for technology executives. Here is a preview.
Blog

What Q4 Software Vendors’ Earnings Mean For Technology Executives

Liz Herbert January 17, 2023
What can tech leaders learn from software vendors' Q4 earnings reports? Get three key takeaways from Forrester's recent review.
Blog

Uneven Innovation At AWS re:Invent 2022

Lee Sustar December 8, 2022
Some 14 Forrester analysts attended this year’s AWS re:Invent in Las Vegas. The conference was a mix of innovation in some areas — particularly compute and networking, along with a co-engineering approach to industry cloud — but plateaus in others, such as hybrid and edge. Efficiency and consolidation were underlying themes, from amping up AI/ML […]
Blog

The Future Fit Platform Strategy

Liz Herbert October 3, 2022
Technology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.
Blog

EY’s Coming Split Signals The Great Unbundling: What It Means For Enterprise Technology Leaders

Ted Schadler September 15, 2022
EY recently announced plans to split into two parts: one focused on audit and related services and the other focused on business technology consulting. Learn what the development means for business tech leaders.
Blog

Digital Operations Providers: Forrester’s 2022 Now Tech Report Is Now Live

Liz Herbert June 8, 2022
Forrester's Digital Operation Platforms (DOPs) Now Tech is now live. This blog highlights key DOP vendors and market trends.
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Tech Stack Optimization Must Balance Efficiency, Effectiveness, And Innovation

Liz Herbert February 18, 2022
Making smarter decisions about your application portfolio is critical. Learn how a future fit technology strategy can help you reduce, modernize, and redistribute your technology stack.
Blog

Introducing The Forrester New Wave™: Workday Implementation Partners, Q3 2021

Amanda LeClair September 20, 2021
Workday has captured the hearts of many enterprise buyers looking to modernize their employee experience with its human capital management (HCM) software in a way competitors have struggled to match. In recent years, Workday has sought to expand that foothold and compete more broadly to serve as a digital operations platform by expanding into financials […]
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