Liz Herbert

Workday has captured the hearts of many enterprise buyers looking to modernize their employee experience with its human capital management (HCM) software in a way competitors have struggled to match. In recent years, Workday has sought to expand that foothold and compete more broadly to serve as a digital operations platform by expanding into financials […]

Verticalization is back! Why? Horizontal business applications — as mature as they are — don’t fully support industry-specific workflows that span the front and back office. Manufacturers must track projects, schedules, time sheets, and labor efficiencies that are not core to customer relationship management (CRM) or inventory management. Healthcare providers must manage a patient’s health […]

To scale innovation, technology executives must focus on ecosystems and interconnectivity between partners. Get three key recommendations on how to do that.

Sitting out this year’s Super Bowl may be the safe call for advertisers. Those brave enough to bring America levity in its moment of darkness, however, will reap the rewards.

Find out how Salesforce plans to use the $28B buy to extend the reach of its CRM platform.

In 2020, digital shifted from nice-to-have to must-have. In 2021, companies will accelerate their digital transformation with a focus on customers and what, where, and how to serve them.

On Thursday, October 8, 2020, IBM announced its plans to spin off its managed infrastructure services business into a new public company. Earlier in the year, new CEO Arvind Krishna announced layoffs for an unspecified amount of IBM’s workforce amid the COVID-19 crisis and following several years of revenue decline. It appears this latest move […]

Mobile Advertising Comes Under Scrutiny Most data deprecation discussions center on cookies and web browsers. But two recent moves broaden the aperture to include mobile environments, too. First, Apple announced iOS 14, which will prompt users on whether they want to let an app track them or “ask app not to track.” If a user picks the latter, the app can’t […]

The idea of fast failure is not a new or shocking revelation. Going back to the early 2000s, post dot-com bubble, the concept of fast failure was originally introduced as a methodology for businesses to rapidly innovate, iterate, and define the viability of an emerging product/service. Facebook even had its own adaption of the methodology […]

According to Forrester data, firms pursuing technology-driven innovation (TDI) grow 3–4 times faster than industry averages. Learn what these organizations are doing and how it can apply to your own organization.

Product Security Takes Center Stage As Attackers’ Livestream Ring Devices Harass Users The astronomical success of Ring’s opt-in surveillance products took a dark turn over the last week when attackers began reusing credentials to gain access to the devices and harass families. The devices themselves were not compromised; instead, attackers reused passwords from accounts without […]

Strong customer-facing experiences are fruitless until you tie them to back-end operations. Learn how new digital operations platforms (DOPs) will bring enterprise experiences to levels ERP never could.

Embracing gender evolution; hyperscale cloud emerging tech partnerships; healthcare innovation award winners.

The California Attorney General just Published CCPA rules, and they're clear as mud.

SAP’s CEO Bill McDermott will resign and be replaced him with co-CEOs Jennifer Morgan and Christian Klein. Get a detailed analysis of this news from Forrester's Liz Herbert.

Allen Bonde and I chat about key takeaways and our take on the recent Oracle OpenWorld 2019 event.

Apple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem. A price premium signals brand strength; any contraction is a cause for concern. Yes, Apple’s decisions to start monetizing services is a good strategy, but is it enough? It comes straight out of every management consulting […]