Liz Herbert

VP, Principal Analyst

Forrester Bio

Author Insights

Blog

Blue Prism Angling To Merge With TIBCO

Craig Le Clair September 30, 2021
Private equity firm Vista Equity Partners  announced it’s intention to acquire robotic process automation (RPA) software company Blue Prism. Subject to shareholder approval, it plans to merge Blue Prism into TIBCO Software, which it already owns. Forrester’s automation team took a look at this potential merger and had the following thoughts. Our consensus is “thumbs-up.” A […]
Read More
Blog

Introducing The Forrester New Wave™: Workday Implementation Partners, Q3 2021

Amanda LeClair September 20, 2021
Workday has captured the hearts of many enterprise buyers looking to modernize their employee experience with its human capital management (HCM) software in a way competitors have struggled to match. In recent years, Workday has sought to expand that foothold and compete more broadly to serve as a digital operations platform by expanding into financials […]
Read More
Blog

The Rise Of Industry Cloud Business Applications

Kate Leggett June 30, 2021
Verticalization is back! Why? Horizontal business applications — as mature as they are — don’t fully support industry-specific workflows that span the front and back office. Manufacturers must track projects, schedules, time sheets, and labor efficiencies that are not core to customer relationship management (CRM) or inventory management. Healthcare providers must manage a patient’s health […]
Read More
Blog

The Right Platform Strategy Is Key To Your Future Fitness

Liz Herbert June 24, 2021
To scale innovation, technology executives must focus on ecosystems and interconnectivity between partners. Get three key recommendations on how to do that.
Read More
Blog

For Super Bowl LV Advertisers, It Pays To Be Brave

Jay Pattisall February 4, 2021
Sitting out this year’s Super Bowl may be the safe call for advertisers. Those brave enough to bring America levity in its moment of darkness, however, will reap the rewards.
Read More
Blog

Salesforce Picks Up (The) Slack To Extend CRM’s Reach Into Collaboration But Won’t Dethrone Microsoft Teams

Kate Leggett December 1, 2020
Find out how Salesforce plans to use the $28B buy to extend the reach of its CRM platform.
Read More
Blog

Predictions 2021: “COVID Wrote The Business Case — Our Future Is Digital”

Ted Schadler October 29, 2020
In 2020, digital shifted from nice-to-have to must-have. In 2021, companies will accelerate their digital transformation with a focus on customers and what, where, and how to serve them.
Read More
Blog

IBM Spins Off Its Managed Infrastructure Services Business

Bill Martorelli October 13, 2020
On Thursday, October 8, 2020, IBM announced its plans to spin off its managed infrastructure services business into a new public company. Earlier in the year, new CEO Arvind Krishna announced layoffs for an unspecified amount of IBM’s workforce amid the COVID-19 crisis and following several years of revenue decline. It appears this latest move […]
Read More
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins August 10, 2020
Mobile Advertising Comes Under Scrutiny Most data deprecation discussions center on cookies and web browsers. But two recent moves broaden the aperture to include mobile environments, too. First, Apple announced iOS 14, which will prompt users on whether they want to let an app track them or “ask app not to track.” If a user picks the latter, the app can’t […]
Read More
Blog

Fast Failure Is Not Dead

Patrick Carroll March 16, 2020
The idea of fast failure is not a new or shocking revelation. Going back to the early 2000s, post dot-com bubble, the concept of fast failure was originally introduced as a methodology for businesses to rapidly innovate, iterate, and define the viability of an emerging product/service. Facebook even had its own adaption of the methodology […]
Read More
Video

Making Your Business Case For SAP S/4HANA

Liz Herbert March 12, 2020

Watch Now
Blog

The Power Of Technology-Driven Innovation

Patrick Carroll February 13, 2020
According to Forrester data, firms pursuing technology-driven innovation (TDI) grow 3–4 times faster than industry averages. Learn what these organizations are doing and how it can apply to your own organization.
Read More
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 16, 2019
Product Security Takes Center Stage As Attackers’ Livestream Ring Devices Harass Users The astronomical success of Ring’s opt-in surveillance products took a dark turn over the last week when attackers began reusing credentials to gain access to the devices and harass families. The devices themselves were not compromised; instead, attackers reused passwords from accounts without […]
Read More
Video

Beyond ERP: How Digital Operations Platforms Make Or Break The Customer Experience

Liz Herbert December 15, 2019
Strong customer-facing experiences are fruitless until you tie them to back-end operations. Learn how new digital operations platforms (DOPs) will bring enterprise experiences to levels ERP never could.
Watch Now
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 9, 2019
Embracing gender evolution; hyperscale cloud emerging tech partnerships; healthcare innovation award winners.
Read More
Blog

Key Takeaways From Salesforce Dreamforce ’19

Liz Herbert November 25, 2019
Read More
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski October 15, 2019
The California Attorney General just Published CCPA rules, and they're clear as mud.
Read More
Blog

CEO Departure Gives SAP The Chance To Refocus On Customer Priorities — But Also Brings Risks

Liz Herbert October 11, 2019
SAP’s CEO Bill McDermott will resign and be replaced him with co-CEOs Jennifer Morgan and Christian Klein. Get a detailed analysis of this news from Forrester's Liz Herbert.
Read More
Blog

Key Takeaways And Our Take On Oracle OpenWorld 2019

Liz Herbert October 8, 2019
Allen Bonde and I chat about key takeaways and our take on the recent Oracle OpenWorld 2019 event.
Read More
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski September 16, 2019
Apple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem. A price premium signals brand strength; any contraction is a cause for concern. Yes, Apple’s decisions to start monetizing services is a good strategy, but is it enough? It comes straight out of every management consulting […]
Read More
More posts