Age of the Customer
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Why B2B CMOs Must Prioritize Product Leader Alignment
CMOs who prioritize alignment with product leaders more effectively drive growth initiatives and improve efficiency. Find out which best practices these CMOs consistently apply in this preview of a new report.
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The Tale Of Turmoil Ends: US TikTok Set To Divest In 2026
Timed perfectly with the first US-based TikTok Awards, TikTok signed an agreement to divest US TikTok. This deal, reportedly valued at around $14 billion, will divest US TikTok to a joint venture of primarily American investors. Learn the details and what questions brands should be asking.
What It Means: A Forrester Podcast
Forrester analysts provide their perspectives on the latest business and technology headlines.
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Three Must-Haves When Buying Digital Analytics Solutions In 2026
Digital analytics solutions have evolved far beyond simple web tracking. Today, they provide a holistic view of customer behavior across websites and apps, uncover UX/UI issues, track product feature adoption, and ultimately help improve digital experiences and drive business outcomes. As you prepare for buying digital analytics solutions in 2026, choosing the right one is […]
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Podcasts Go From Niche Audio Format To Media Powerhouse
Podcasts are having a moment (that will last). Once considered a subset of streaming audio, podcasts have evolved well beyond that. This content now spans audio, social media, and — very importantly — video. Netflix just announced a deal with iHeartMedia to bring 14 video podcasts to Netflix in 2026. Netflix also made a deal […]
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Prédictions 2026
Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prédictions que Forrester anticipe pour l’année qui vient. Début 2025, j’en avais partagé une dizaine ici sur ce même blog et ma collègue Sharyn Leaver – Chief Research Officer @Forrester – en a analysé la pertinence en revenant de manière objective sur celles […]
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In The AI Era, The Value Of A Research Firm Is Still Largely Human
The critical thinking, empathy, ingenuity, and courage that analysts bring to client relationships is critical — especially now. That’s why, along with harnessing AI’s potential, we’re doubling down on the unique value our analysts offer.
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Announcing The Forrester Wave™: AI Infrastructure Solutions, Q4 2025
AI infrastructure has crossed an important threshold. Find out why AI infrastructure decisions feel different and how our latest analysis on the AI infrastructure solutions market can help you make more confident decisions.
Blog
The Future Of Health Insurance: Reinvention Is Mission-Critical
The US spends more on healthcare than any peer nation, yet Americans have shorter lives, uneven access to care, and a system most find confusing and unaffordable. The US health insurance model is broken and it's time to fix it. Learn about the future of health insurance in this preview of a new report.
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Healthcare 2025: A Year Of Progress, A Future Of Possibilities
We’ve had a memorable year for healthcare and Forrester’s healthcare industry research. We’ve published over two dozen reports on topics ranging from the total experience for health insurers to the intelligent healthcare organization. We’ve hosted immersive events and worked alongside clients to deliver insights that drove real impact for their businesses. To help Forrester clients […]
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From Digital Transformation Fatigue To AI Transformation Urgency: Japan’s Second Digital Awakening
What is required to make AI transformation successful for Japanese firms? Find out through real-world examples in this review of the Infosys Enterprise AI World Tour in Tokyo.
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CX Is MIA In This Year’s PMA
The US President’s Management Agenda is an administration’s opportunity to lay out its vision for the government, but when it comes to CX, the latest PMA is more retrospective than visionary.
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Partner Ecosystem Excellence Requires A Strong Foundation
As partner ecosystems grow in complexity and strategic importance, leaders must invest in the foundational work that enables scale and agility. Learn about three cornerstones of partner ecosystem success.
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Trust: The Hard Currency Of B2B Partner Ecosystem Success
For business buyers, trust often determines purchase intent. For partner ecosystems, establishing trust fuels partner loyalty. Learn what it takes to build and sustain trust in these relationships.
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The ROI Of Finance Automation, Quantified
Finance automation is about more than productivity improvements. Learn about its benefits and why now is the time to put it into action.
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Preview: The State Of Streaming Services, US 2025
The streaming market is at a critical turning point. Get a sneak peek at three standout findings from our upcoming report exploring its current state.
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What We Saw At AWS re:Invent 2025
The goal of this year’s event was to position AWS as a newly transformed, AI-native cloud that’s ready right now. Here’s a closer look at the key announcements and developments.
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Top 10 Ways To Avoid Earning Coal In Your Stocking (For Commerce Search And Product Discovery)
Make sure you’re adding convenience and joy to your customers’ lives — not more holiday shopping stress. Read our advice for avoiding the e-commerce faux pas that can quickly sour customers’ experience on your site.
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Key Takeaways From The Forrester Wave™: Loyalty Platforms, Q4 2025
The latest edition of our loyalty platform vendor evaluation, “The Forrester Wave™: Loyalty Platforms, Q4 2025,” reveals how the loyalty platform market continues to evolve to meet the growing demand to profitably retain the best customers with personalization at every touchpoint, relevant engagements, and differentiated experiences.
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Netflix + Warner Bros. Benefits Consumers
With Paramount’s hostile takeover bid for Warner Bros. Discovery now joining Netflix’s previously announced definitive agreement to acquire Warner Bros., the streaming wars have spawned a real-life political drama of its own. Get a pulse check on consumer sentiment from Forrester's ConsumerVoices Market Research Online Community.
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