Age of the Customer

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No More Coders? You Still Need DevOps.

Andrew Cornwall 3 days ago
Some enterprises are hoping they can replace developers with subject matter experts and AI. And if the coders are gone, why invest in a system to control the software development lifecycle? That could be a very costly mistake. Find out why in this post.
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Adaptive Growth Strategy, Our AI Hackathon: My Highlights For Forrester’s B2B Summit EMEA

Nicky Briggs 3 days ago
This October in London, I'll explain how to lead through change, hit aggressive targets, and guide execution teams with clarity — even when resources are tight. Here's a quick peek at what to expect at the event.

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Build Trust In Marketing Measurement With A Data Strategy

Brad Haag 4 days ago
Marketers’ confidence in their ability to accurately measure marketing is at an all-time high. This is good news since proving the value of marketing has never been more important. But a gap exists between those who are most confident and everyone else, driven primarily by inconsistent data quality, too many metrics to measure, and too […]
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Robotics In Data Centers: A Strategic Lever For Scalable And Resilient Infrastructure

Alvin Nguyen 5 days ago
As we progress through the fourth industrial revolution — an era defined by seamless integration of people, machines, and systems — there’s an increasing demand for scalable, intelligent, and resilient compute environments.
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Europe-5 Markets Chart Their Own Path To Commerce Growth

Chuck Gahun 5 days ago
By front-loading exports and remaining largely insulated from US tariffs in H1 2025, Europe-5 (France, Germany, Italy, Spain, and the UK) businesses are planning for 10% US tariffs on many UK goods and 15% US tariffs on many EU goods for the next several years.
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The Key To Securing Machine Identities Starts With The Human Element

Geoff Cairns 5 days ago
As nonhuman identities grow at breakneck speed, it may be easy to forget that the key to modern machine-identity security strategy success is its human elements. Learn more in this preview of our upcoming Security & Risk Summit.
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“Velocity IS The ****ing Strategy”: What Citizen Development Means For AI-Enhanced Businesses

John Bratincevic August 22, 2025
Making software development easier is only part of the AI-plus-citizen development story. The movement now has another raison d'être. Find out what it is and how it could impact your ability to scale AI.
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How Stripe And Bridge Are Pushing Stablecoin Real-World Adoption: A Conversation With Mai Leduc

Meng Liu August 22, 2025
Learn how Stripe and Bridge are driving stablecoin adoption in this conversation with Mai Leduc, head of product at Bridge, a Stripe company.
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Navigate With Confidence The Migration Options For SAP ECC Customers

Akshara Naik Lopez August 20, 2025
The clock is ticking on SAP ECC’s end-of-support date in 2027, and the big question requiring your attention is: What’s your plan to get to SAP S/4HANA cloud? Learn the options in this preview of an upcoming peer discussion for Forrester clients.
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Fueling Revenue Process Transformation Through B2B Events

Conrad Mills August 20, 2025
Events are not an add-on. For B2B organizations, they can play a critical role in revenue process transformation. Learn how.
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Commercial Software Spend Will Reach $1.7 Trillion By 2029 And See Double-Digit Growth

Michael O'Grady August 18, 2025
As the global economy braces for slower trade growth and geopolitical tensions, the software industry continues to defy economic headwinds with robust expansion. Software infrastructure is set to grow 13.4% through 2029 while application software grows at a more subdued 9.5%. Learn more in our newly released commercial software forecast.
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Mastering The Tightrope: How Strategic Portfolio Management Transforms Tech Leadership

Margo Visitacion August 15, 2025
CIOs routinely face a frustrating dilemma that drives them to ask the question: Am I truly spending the company’s money as effectively as possible? The answer lies in strategic portfolio management. Learn how this discipline is transforming how tech organizations approach their most critical decisions.
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Clari-Salesloft Merger: A Bold, High-Stakes Bid For Market Dominance

Anthony McPartlin August 14, 2025
The announced merger of Clari and Salesloft is undeniably a high-risk, high-reward gambit requiring exceptional leadership to navigate product and commercial challenges. Learn some of impact this deal could have on the revenue orchestration platform market.
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AI As Tool Creator: The Next Frontier In Knowledge Work

Charles Betz August 13, 2025
As I move into my second six months of using AI daily, I’m convinced that its most overlooked role isn’t writing content (or even code) but creating tools. We all know how generative AI has shaken up software development, writing code at scale and collapsing cycle times. But AI isn’t just a writer — it’s a toolsmith.
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Optimize Your Provider Ecosystem For Maximum Business Value

Bill Martorelli August 13, 2025
The struggle to balance single- and multisourcing decisions is pervasive. Because service engagement decisions are fragmented across the organization and made at the portfolio level — not the enterprise level — companies are constantly at odds.
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The Real Future Of Proactive Security Isn’t Finding Exposures — It’s Fixing Them

Erik Nost August 12, 2025
Visibility, prioritization, and remediation will always be the foundation of your proactive program, but many orgs still struggle to optimize all three principles in an integrated fashion. Learn how to prepare your security teams for the future of proactive security in this preview of a keynote at our upcoming Security & Risk Summit.
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Turn Marketing Planning From A Source Of Anxiety To A Source Of Clarity

Craig Moore August 12, 2025
There’s no textbook or course on how to build a marketing budget that aligns with business goals, supports cross-functional collaboration, and adapts to change. But instead of adapting last year’s plan and hoping for the best, marketing leaders can take these three proven steps.
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Navigating Cyber Regulatory Purgatory Using AI

Paul McKay August 12, 2025
As cyber regulations continue to multiply, cyber and risk professionals need to make choices about how they comply with cyber regulations that conflict with each other. Find out how generative AI can help in this preview of our upcoming Security & Risk Summit.
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Infrastructure As Platform: Conquering Chaos In The Agentic Era Requires A New Foundation

Brent Ellis August 12, 2025
Enterprises must transform traditional infrastructure into strategic platforms that drive innovation, resilience, and adaptability to address the agentic era. Learn why well-aligned, future-proof infrastructure is key to enabling intelligent business ecosystems and achieving enterprise goals in this preview of our upcoming Technology & Innovation Summit.
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Human Risk Management: From Talk To Action In 18 Months

Jinan Budge August 12, 2025
Since its launch, human risk management has blossomed into a distinct and expanding market, attracting the interest and budget of many organizations. Learn about the fast evolution of HRM in this preview of our upcoming Security & Risk Summit.
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