Age of the Customer
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Predictions 2026: Consumers Find Connection In Unexpected Places
I wrote the theme to this year’s consumer predictions to the beat of Rihanna’s “We Found Love,” with the lyric “we found love in a hopeless place” particularly resonating. OK, the world isn’t hopeless, but the consumer landscape is marked by turbulence: tariffs threatening economic growth, geopolitical unrest, and the looming question of AI-driven existential […]
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Predictions 2026: The Year AI Tests The Heart Of Healthcare
In 2025, the healthcare industry experienced significant shake-ups, including the fracturing of vaccine policy and rapid innovations in digital health, all against a backdrop of eroding trust and customer experience. In 2026, we see persistent headwinds in the form of volatile policy changes, deteriorating access to care, and unchecked AI risks. Find out more in our 2026 healthcare predictions.
What It Means: A Forrester Podcast
Forrester analysts provide their perspectives on the latest business and technology headlines.
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Why You Can’t Deliver Value: The Customer Is “Neo,” Not You
You can’t “deliver” value to customers. Customers cocreate value within their value network. Learn how to separate the myths from the truths when it comes to value creation.
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Shifting From Creator Tools To Creative Participation: Adobe MAX Takeaways
Creativity has always extended beyond creative and content teams. But for years, many marketers and other employees lacked the tools, time, or skills to participate fully in shaping ideas and content. I just attended Adobe MAX 2025 and now see that reality changing. Adobe’s latest innovations aim to close those gaps by enabling anyone involved […]
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Cognite Lets Customers Demonstrate The Power Of Industrial AI
Like many of its peers and competitors, industrial software provider Cognite talks a lot about AI. But unlike some competitors, Cognite has real customer deployments — at scale — to talk about and used its recent Impact event in Houston to showcase them.
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Predictions 2026: Retail’s Flight To Profitability
The retail landscape is entering a period of profound transformation, where profitability will no longer be optional but instead essential for survival. The combination of persistent high interest rates and technological disruption will create a challenging environment across all retail sectors — from low-margin categories such as grocery to high-margin ones like apparel.
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AI Doesn’t Fix Bad Processes — It Amplifies Them
In the rush to adopt AI and drive growth, many B2B organizations overlook the one thing that makes it all work: process. Discover why fixing broken processes is the key to scalable success.
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AWS Outage, Nexperia Seizure, And The EU’s Cloud Sovereignty Framework: The Battle For Digital Sovereignty Is On!
In times of calm, but especially in times of chaos, risk management strategies and their execution must be dictated by context and control. Prioritizing key risks and crafting appropriate responses is essential to keeping the business going.
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Predictions 2026: The “Agentic Commerce” Race — And Some Potential Regrets — In Digital Commerce
Digital leaders get a sneak peek into what's coming in the year ahead by reading three of our predictions for digital commerce in 2026.
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Health Insurers: Messaging Around Profit Status Isn’t Money Well Spent
Health insurers are increasingly leaning into their not-for-profit status as a brand differentiator — hoping it signals trust, community focus, and mission-driven care. But does it resonate with consumers in ways that lead to better business outcomes? Find out in this analysis.
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Predictions 2026: The Race To Trust And Value
Volatility and innovation will continue as leaders yearn for clarity and race to differentiate on trust and genuine value. Find out what’s in store for the year ahead.
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Predictions 2026: APAC Leaders Choose Pragmatism Over Hype In The Age Of AI
Rather than being driven by hype cycles or geopolitical rhetoric, business and technology leaders in the Asia Pacific region in 2026 will focus on pragmatic strategies in response to the region’s complex economic, regulatory, and cultural landscape. Find out more in our 2026 predictions for APAC.
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Predictions 2026: CX Teams Look To Escape The Orbit Of Dysfunction
Many CX teams are drifting dangerously close to the event horizon of metric obsession — a gravitational pull toward dashboards and KPIs that threatens to consume purpose and impact. 2026 will mark a critical decision point.
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Predictions 2026: Tech Nationalism Will Reshape Public-Sector AI, Security, And Procurement
Governments chasing digital self‑sufficiency will accelerate tech nationalism through their decisions in these three key areas. Learn what else public-sector leaders and partners should expect in the year ahead.
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Predictions 2026: CMOs Hunker Down But Don’t Retreat
B2C CMOs will be put to the test in a coming year that will be even more volatile than the current one. Adaptability and precision will be critical to success.
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NetApp INSIGHT 2025: Evolving Storage Into The Enterprise Data Foundation
Learn some of the key themes from the NetApp INSIGHT 2025 event and find out what they could mean for your storage portfolio.
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Key Takeaways From Basware’s Austin VIP Customer Event
Basware hosted its annual VIP Customer Event in Austin, Texas, on October 22–24, marking the company’s 40th anniversary. The gathering highlighted a strong sense of community among attendees and offered a window into Basware’s customer-driven innovation culture. From the discussions and sessions during the event, several insights stood out: Invoice lifecycle management. Basware introduced the […]
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From Veto To Victory: California’s New AI Act Revives The National (And International) Conversation On AI Regulations
At its core, California’s new AI law requires safety protocols, best practices, and key compliance policies, but it stops short of prescribing risk frameworks and imposing legal liabilities. Here’s a closer look at what’s in SB 53.
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Fix Your GRC Blind Spots: Risk Lessons From The Louvre
The Louvre heist is a mirror for today’s governance, risk, and compliance gaps. Recognizing these blind spots can transform your enterprise risk efforts from decorative to defensive art. Find out how.
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Retailers: Holiday 2025 Is Here!
Retailers: Jump into the 2025 holiday season with Forrester’s holiday planning insights and key takeaways in this blog.
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