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New Research: Top Emerging Technologies In Healthcare
Emerging technologies are flooding the healthcare space, and healthcare organizations (HCOs) are struggling to keep up. My upcoming research, The Top Emerging Technologies In Healthcare, 2025, will help healthcare leaders prioritize what matters most — now and in the future. HCOs are under constant pressure to improve clinical outcomes and workforce retention amid budget […]
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Forrester’s 2025 Technology Strategy Impact Award Winners And Runner-Up For APAC
Congratulations to FWD Group and YCH Group, our winners this year, and to AIA Group, our runner-up. Learn more about the technology strategies each of these firms developed and how they executed with the precision and agility.
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
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US Consumers Want Subscription Companies To Do Better
Most US online adults are not strangers to wrangling multiple subscriptions. According to Forrester’s 2024 data, the average US online adult has more than four monthly subscriptions. That includes Baby Boomers and Silent Generation-ers: nearly a third of them have more than four monthly subscriptions also! Subscription companies have room to improve what they provide their customers and how to help those customers have better experiences with those subscription
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Government Technology Procurement Enters A New Era Of Strategic Transformation
The era of piecemeal, siloed government technology procurement is giving way to a strategic sea change. Learn why fragmented, agency-by-agency deals are being replaced with massive, enterprise-level contracts designed for transformational impact and what it means for government tech leaders.
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Master Risk, Conquer Chaos At Forrester’s Security & Risk Summit
For leaders in security, risk, and privacy, this year has been different, with a new level of volatility fueled by geopolitics, new regulatory hurdles, relentless AI disruption, and looming quantum threats. Learn how Forrester’s Security & Risk Summit 2025 can empower you to stay ahead of the chaos, take the right risks, and secure your organization.
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Stop Reacting To GenAI Tool Requests And Lead With A Content Decision Framework
Discover why B2B leaders must understand the current state of people and workflows in content before moving forward with investments in genAI for content creation.
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Financial Services Leaders: Strategies To Navigate Through Volatility
The financial services industry learned from the COVID era that a crisis presents opportunities to deliver value to customers, as well as build trust and deepen relationships. Learn how leaders can achieve these aims.
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Meta: So Long Metaverse. Hello Superintelligence.
Meta is hopeful that superintelligence will empower people and not replace large swaths of society. Is that realistic?
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Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy—starting with a WhatsApp chatbot in Brazil.
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The Commodity Cloud Era Is Over — The AI-Native Cloud Is Here
CIOs questioning whether hyperscale cloud providers can deliver on their AI promises should follow the money. The numbers tell the story.
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Volatility Now, Serenity Later?
In the past, volatility for CIOs came in waves: an economic downturn here, a security breach there, a digital transformation sprint every few years. But 2025 has been an entirely different animal – year of "too much, too fast." Find out how a panel at the upcoming Technology & Innovation Summit in Austin can help master the mayhem and adapt your technology strategy.
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APAC Submissions Rock The Enterprise Architecture Awards — Are EMEA And North America Competitive?
The Asia-Pacific region’s submissions for our Enterprise Architecture Awards are very impressive. Can EA orgs in EMEA and the Americas rise to the same standard?
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100% Accuracy On Weather Predictions? Well, No, But You Are In Control Of Your Organizational Resilience
This week the UN court said countries must address the “urgent and existential threat” of climate change. It’s easy to see from weather events why this is more urgent than ever before.
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The Forrester Wave™: Data Governance Solutions, Q3 2025, Shows That Governance Has Entered The Agentic Era
The Forrester Wave™: Data Governance Solutions, Q3 2025, is now live. This evaluation captures a market in transition — one where governance is no longer just about control and compliance but about enabling trust, agility, and AI readiness at scale.
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Announcing The Forrester Wave™: Collaborative Work Management Tools, Q2 2025
Learn what to look for in a collaborative work management tool based on our evaluation of 11 vendors in the recently released Forrester Wave™: Collaborative Work Management Tools, Q2 2025.
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Shrinking Budgets And Rising Expectations Challenge B2B Agency Partnerships
In 2025, B2B marketing leaders are navigating a complex landscape shaped by economic uncertainty, rising performance expectations, and the rapid evolution of AI. According to Forrester’s 2025 B2B Brand And Communications Survey, agency partnerships remain nearly universal among large companies, but the nature of those relationships is shifting. Many marketers are under pressure to deliver […]
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Agentic AI In Healthcare: A New Era Of Intelligent Automation
Learn how agentic AI is impacting healthcare and the future of the industry.
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AI Regulations Clear Major Hurdles On Both Sides Of The Atlantic
July has marked a defining moment for global AI regulation, as policymakers in both the US and the EU removed or abandoned some heavy roadblocks that stood in the way of laws mandating transparency and regulations enshrining risk management.
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Economic Volatility And GenAI Are Forcing A Rethink Of B2B Brand And Communications Budgets In 2025
In Forrester’s 2025 B2B Brand And Communications Survey, CMOs and marketing leaders revealed how economic pressures and the rapid adoption of generative AI (genAI) are reshaping expectations for brand and communications investments. The budget expectations shared by our survey respondents indicate a planned strategic rebalancing — driven by AI-enabled efficiencies and a push for leaner […]
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Master Tech Mayhem: Why Technology Leaders Can’t Miss Forrester’s 2025 Technology & Innovation Summit North America
Technology leaders need to get comfortable navigating relentless technology disruption, making bold decisions in the face of uncertainty, and building organizations that are ready to thrive no matter what comes at them. Learn how our upcoming Technology & Innovation Summit North America can help.
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