Age of the Customer
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The Agentic Business Fabric Is How AI Will Transform Enterprise Applications
The discussion around the agentic future of enterprise software is stuck on the promise of tech adoption. We’re debating the ideas – which large language models to use, how to build agents, and the merits of various data fabric architectures, as if once embraced, you’re on the way to success. While important, these conversations miss […]
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Trust Is The Killer App To Unlock AI Adoption
Drivers of trust change depending on both consumer and enterprise perception of risk. So who do we trust to manage the risks of AI?
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
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VMware Explore 2025: Execution Highlights On The Broadcom Vision
Two years into Broadcom ownership, VMware is settling into its new normal — with the VMware Explore event bringing forth the first reported results on executing on a seemingly harsh but clearly stated strategy.
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Your Postsale Customer Data Unwrapped
Why aren't B2B companies more like Spotify? Learn three ways marketing, sales, and customer success teams can use postsale customer data to improve retention and expansion efforts.
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What A Possible Dentsu Sale Means For CMOs
The news that dentsu has secured M&A partners to identify potential buyers for its international business is just the latest shakeup in the agency landscape. Find out what makes dentsu attractive and who the most likely buyers are.
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CX Cast Roundup, August 2025: Journey Innovation In Action
In August’s episodes of the Forrester CX Cast, we focused on how customer experience (CX) leaders can evolve their CX strategies by sparking innovation, scaling journey management, and aligning marketing with CX.
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Ready To Master Buying Mayhem? Join Us At One Of Our Upcoming B2B Summits
B2B buying dynamics require new marketing approaches. Join us in London or Singapore for actionable strategies on how to address them.
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No More Coders? You Still Need DevOps.
Some enterprises are hoping they can replace developers with subject matter experts and AI. And if the coders are gone, why invest in a system to control the software development lifecycle? That could be a very costly mistake. Find out why in this post.
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Adaptive Growth Strategy, Our AI Hackathon: My Highlights For Forrester’s B2B Summit EMEA
This October in London, I'll explain how to lead through change, hit aggressive targets, and guide execution teams with clarity — even when resources are tight. Here's a quick peek at what to expect at the event.
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Build Trust In Marketing Measurement With A Data Strategy
Marketers’ confidence in their ability to accurately measure marketing is at an all-time high. This is good news since proving the value of marketing has never been more important.
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Robotics In Data Centers: A Strategic Lever For Scalable And Resilient Infrastructure
As we progress through the fourth industrial revolution — an era defined by seamless integration of people, machines, and systems — there’s an increasing demand for scalable, intelligent, and resilient compute environments.
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Europe-5 Markets Chart Their Own Path To Commerce Growth
By front-loading exports and remaining largely insulated from US tariffs in H1 2025, Europe-5 (France, Germany, Italy, Spain, and the UK) businesses are planning for 10% US tariffs on many UK goods and 15% US tariffs on many EU goods for the next several years.
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The Key To Securing Machine Identities Starts With The Human Element
As nonhuman identities grow at breakneck speed, it may be easy to forget that the key to modern machine-identity security strategy success is its human elements. Learn more in this preview of our upcoming Security & Risk Summit.
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“Velocity IS The ****ing Strategy”: What Citizen Development Means For AI-Enhanced Businesses
Making software development easier is only part of the AI-plus-citizen development story. The movement now has another raison d'être. Find out what it is and how it could impact your ability to scale AI.
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How Stripe And Bridge Are Pushing Stablecoin Real-World Adoption: A Conversation With Mai Leduc
Learn how Stripe and Bridge are driving stablecoin adoption in this conversation with Mai Leduc, head of product at Bridge, a Stripe company.
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Navigate With Confidence The Migration Options For SAP ECC Customers
The clock is ticking on SAP ECC’s end-of-support date in 2027, and the big question requiring your attention is: What’s your plan to get to SAP S/4HANA cloud? Learn the options in this preview of an upcoming peer discussion for Forrester clients.
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Fueling Revenue Process Transformation Through B2B Events
Events are not an add-on. For B2B organizations, they can play a critical role in revenue process transformation. Learn how.
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Commercial Software Spend Will Reach $1.7 Trillion By 2029 And See Double-Digit Growth
As the global economy braces for slower trade growth and geopolitical tensions, the software industry continues to defy economic headwinds with robust expansion. Software infrastructure is set to grow 13.4% through 2029 while application software grows at a more subdued 9.5%. Learn more in our newly released commercial software forecast.
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Mastering The Tightrope: How Strategic Portfolio Management Transforms Tech Leadership
CIOs routinely face a frustrating dilemma that drives them to ask the question: Am I truly spending the company’s money as effectively as possible? The answer lies in strategic portfolio management. Learn how this discipline is transforming how tech organizations approach their most critical decisions.
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Clari-Salesloft Merger: A Bold, High-Stakes Bid For Market Dominance
The announced merger of Clari and Salesloft is undeniably a high-risk, high-reward gambit requiring exceptional leadership to navigate product and commercial challenges. Learn some of impact this deal could have on the revenue orchestration platform market.
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