Age of the Customer
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Introducing The Experience Research Platforms Landscape, Q3 2025
Experience research platforms help companies discover and define opportunities, test concepts and prototypes, and evaluate user and customer experiences.
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Starbucks: One Year Later
On the anniversary of Brian Niccol taking the reins, we look at the foundation he has laid for the future.
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
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Hyland Community Live 2025 — It’s All About Content, Context, And Community
My colleague, Principal Analyst Bernhard Schaffrik, and I attended Hyland’s Community Live user conference in person, August 27–28, 2025, in Las Vegas. We came away with a sense that Hyland has finally found its groove. There was a sense of excitement, a new focus on innovation, and continued commitment to its key verticals. Hyland, a […]
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Advance Your B2B Content Engine Maturity In The Age Of AI
As AI transforms all phases of the content lifecycle, it’s critical for organizations to perform a status check. Our B2B Content Engine Maturity Assessment offers a starting point.
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The Agentic Business Fabric Is How AI Will Transform Enterprise Applications
Struggling with AI ROI? The problem isn’t your tech, it’s your operating model. Learn why success hinges on redesigning jobs and commercial models, not just the tools.
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Trust Is The Killer App To Unlock AI Adoption
Drivers of trust change depending on both consumer and enterprise perception of risk. So who do we trust to manage the risks of AI?
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VMware Explore 2025: Execution Highlights On The Broadcom Vision
Two years into Broadcom ownership, VMware is settling into its new normal — with the VMware Explore event bringing forth the first reported results on executing on a seemingly harsh but clearly stated strategy.
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Your Postsale Customer Data Unwrapped
Why aren't B2B companies more like Spotify? Learn three ways marketing, sales, and customer success teams can use postsale customer data to improve retention and expansion efforts.
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What A Possible Dentsu Sale Means For CMOs
The news that dentsu has secured M&A partners to identify potential buyers for its international business is just the latest shakeup in the agency landscape. Find out what makes dentsu attractive and who the most likely buyers are.
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CX Cast Roundup, August 2025: Journey Innovation In Action
In August’s episodes of the Forrester CX Cast, we focused on how customer experience (CX) leaders can evolve their CX strategies by sparking innovation, scaling journey management, and aligning marketing with CX.
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Ready To Master Buying Mayhem? Join Us At One Of Our Upcoming B2B Summits
B2B buying dynamics require new marketing approaches. Join us in London or Singapore for actionable strategies on how to address them.
Blog
No More Coders? You Still Need DevOps.
Some enterprises are hoping they can replace developers with subject matter experts and AI. And if the coders are gone, why invest in a system to control the software development lifecycle? That could be a very costly mistake. Find out why in this post.
Blog
Adaptive Growth Strategy, Our AI Hackathon: My Highlights For Forrester’s B2B Summit EMEA
This October in London, I'll explain how to lead through change, hit aggressive targets, and guide execution teams with clarity — even when resources are tight. Here's a quick peek at what to expect at the event.
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Build Trust In Marketing Measurement With A Data Strategy
Marketers’ confidence in their ability to accurately measure marketing is at an all-time high. This is good news since proving the value of marketing has never been more important.
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Robotics In Data Centers: A Strategic Lever For Scalable And Resilient Infrastructure
As we progress through the fourth industrial revolution — an era defined by seamless integration of people, machines, and systems — there’s an increasing demand for scalable, intelligent, and resilient compute environments.
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Europe-5 Markets Chart Their Own Path To Commerce Growth
By front-loading exports and remaining largely insulated from US tariffs in H1 2025, Europe-5 (France, Germany, Italy, Spain, and the UK) businesses are planning for 10% US tariffs on many UK goods and 15% US tariffs on many EU goods for the next several years.
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The Key To Securing Machine Identities Starts With The Human Element
As nonhuman identities grow at breakneck speed, it may be easy to forget that the key to modern machine-identity security strategy success is its human elements. Learn more in this preview of our upcoming Security & Risk Summit.
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“Velocity IS The ****ing Strategy”: What Citizen Development Means For AI-Enhanced Businesses
Making software development easier is only part of the AI-plus-citizen development story. The movement now has another raison d'être. Find out what it is and how it could impact your ability to scale AI.
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How Stripe And Bridge Are Pushing Stablecoin Real-World Adoption: A Conversation With Mai Leduc
Learn how Stripe and Bridge are driving stablecoin adoption in this conversation with Mai Leduc, head of product at Bridge, a Stripe company.
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Navigate With Confidence The Migration Options For SAP ECC Customers
The clock is ticking on SAP ECC’s end-of-support date in 2027, and the big question requiring your attention is: What’s your plan to get to SAP S/4HANA cloud? Learn the options in this preview of an upcoming peer discussion for Forrester clients.
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