AI Insights

The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.

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Insights

Blog

Announcing The Forrester Wave™: Zero Trust Platforms, Q3 2025 – Choosing A Platform Solution For Your Zero Trust Journey

Carlos Rivera 2 hours ago
The latest edition of our Zero Trust Platform vendor evaluation, The Forrester Wave™: Zero Trust Platforms, Q3 2025 published today. It highlights how this market continues to improve upon delivering unified solutions that help simplify and operationalize Zero Trust for organizations. Beginning with The Zero Trust Platforms Landscape, Q1 2025, we researched major players in […]
Podcast

Fear In B2B Buying, Future Of Experiences, Cisco Live Recap

What It Means 14 hours ago
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

Bringing AI To The Core: IBM’s Bets On In-Platform Intelligence

Brent Ellis 21 hours ago
IBM’s 2025 infrastructure refresh isn’t just a silicon upgrade. It’s a performance, TCO, and sovereignty play. Get a detailed breakdown of the update and four clear next steps in this post.
Blog

Autonomy Is The Future, But AI Agents Still Deliver Value Today

Stephanie Liu 22 hours ago
While the industry continues to grapple with defining AI agents, we researched where AI agents are today, how they’ll evolve over the next five years, and what technical and nontechnical limitations are slowing AI agents’ ability to reach the promised land of autonomy. The key takeaway? AI agents are eyeing autonomy, but your poor documentation […]
Blog

GenAI Reshapes Shopping And Revives SEO

Nikhil Lai 22 hours ago
The multibillion-dollar question I’m often asked is: Will a critical mass of consumers shop and check out on Google’s AI Mode, ChatGPT, and Perplexity? Consumers’ loyalty to convenience makes a “yes” most likely. Thirty-eight percent of US online adults, according to Forrester’s Retail Topic Insights 1 Survey, 2025, checked how fast products would arrive before […]
Blog

Demystifying Artificial General Intelligence

Bernhard Schaffrik 1 day ago
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.
Blog

HPE Discover 2025: AI Is Infrastructure; Infrastructure Is AI

Naveen Chhabra 3 days ago
Get Forrester's take on seven key announcements coming out of the event and find out how these developments may shape or disrupt your IT roadmap.

Summer Team Up: Technology & Innovation Summit EMEA

From 1 July to 29 August, purchase passes for Technology & Innovation Summit EMEA and get two tickets for the price of one with the voucher code SUMMER2FOR1.

Blog

Why AI ROI Remains Elusive Despite Widespread Adoption

Frederic Giron 3 days ago
The disconnect between ubiquitous AI adoption at the individual level and the absence of transformational impact at the organizational level is one of the most pressing challenges facing enterprises today. Learn why the gap exists and how to overcome it.
Blog

A Peek At Bank Of America’s AI Playbook

Brian Hopkins July 2, 2025
Bank of America has quietly built one of the most disciplined AI strategies in financial services. In this case study, we explore how the bank laid a data-first foundation, scaled its virtual assistant Erica, and turned AI into a compounding advantage — offering valuable lessons for any organization navigating digital transformation.
Blog

Understanding The Real Cyber Risks Behind The Iran-Israel-US Geopolitical Tensions

Jitin Shabadu June 27, 2025
When geopolitical bombs drop, cyber fallout often follows. Get five key insights to help you focus on the security strategies that matter most during times of geopolitical escalations.
Blog

Pause Innovation Now And Pay The Price Later: Why AI Readiness Can’t Wait

Stephanie Balaouras June 26, 2025
Even as volatility abounds, business and technology leaders must stay laser-focused on building a strong AI foundation. The first blog in our new quarterly Bold Stances series offers some guidance.
Podcast

TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear

What It Means June 26, 2025
From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology leaders.

Summer Team Up: Technology & Innovation Summit NA

This July and August, seize the opportunity to elevate your team! Buy one pass for Technology & Innovation Summit NA and get one free. Tackle technology challenges together and walk away with actionable insights. Don’t wait — reserve your passes today!

Blog

AI Race: Can Huawei Close The AI Gap?

Naveen Chhabra June 24, 2025
Huawei Just Raised The Stakes For those just tuning in, NVIDIA has been driving much of the AI infrastructure conversation. Huawei has been, not so loudly, building its own AI stack, right from the silicon to systems to AI models. CloudMatrix ups Huawei’s play in the market considerably. The CloudMatrix-Infer system is no ordinary cluster. […]
Blog

AppGen Is Here: Say Goodbye To Software Development As You Know It

Diego Lo Giudice June 23, 2025
Discover how AI-powered AppGen platforms are collapsing the SDLC, democratizing development, and disrupting the software industry.
Blog

Datadog DASH: A Revolving Door Of Operations And Security Announcements

Carlos Casanova June 20, 2025
Datadog’s 2025 keynote showcased a bold vision for AI-driven observability and security, unveiling a sweeping array of autonomous agents and tools designed to transform IT operations. From Bits AI SRE and Security Analyst to LLM Observability and Code Security, Datadog is trying to position itself as a central hub for operational intelligence in an increasingly algorithmic tech landscape.
Blog

How To Get Retrieval-Augmented Generation Right

Charlie Dai June 19, 2025
As AI continues to redefine the way organizations think and work, retrieval-augmented generation is a pivotal tool for enterprise adoption of generative and agentic AI. Find out how to leverage it most effectively.
Blog

Key Takeaways From Cisco Live 2025: Cisco’s Big Bets For Unified Security And AI

Jitin Shabadu June 18, 2025
Cisco Live 2025 Focused On Three Main Themes: AI, Simplification, And Security At its annual Cisco Live event, the company delivered a clear message: It’s operationalizing AI across the core pillars of networking, security, and observability. Building on last year’s momentum with innovations like Hypershield and Splunk integration, the company has framed its vision around […]
Blog

Chaos Is A Ladder: Government Innovation In 2025

Lauren Nelson June 16, 2025
Driven by budget uncertainty, workforce shifts, and the accelerating pace of technology, our government clients are navigating radical change.
Blog

The AI Cost Center Crisis

Jay Pattisall June 16, 2025
AI reshapes the way marketing agencies deliver value — increasing productivity, accelerating the speed of insights, assisting creative ideation, amplifying production velocity, and sharpening media and search activation. But they are not being compensated for the value creation. It’s an AI cost center crisis.
Blog

Small Purchases, Big Risks: Shadow AI Use In Government

Jeff Pollard June 13, 2025
Powerful AI tools are now widely available, and many are free or low-cost. This makes it easier for more people to use AI, but it also means that the usual safety checks by governments — such as those done by central IT departments — can be skipped.
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