AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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Blog
Announcing The Forrester Wave™: Zero Trust Platforms, Q3 2025 – Choosing A Platform Solution For Your Zero Trust Journey
The latest edition of our Zero Trust Platform vendor evaluation, The Forrester Wave™: Zero Trust Platforms, Q3 2025 published today. It highlights how this market continues to improve upon delivering unified solutions that help simplify and operationalize Zero Trust for organizations. Beginning with The Zero Trust Platforms Landscape, Q1 2025, we researched major players in […]
Podcast
Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
Bringing AI To The Core: IBM’s Bets On In-Platform Intelligence
IBM’s 2025 infrastructure refresh isn’t just a silicon upgrade. It’s a performance, TCO, and sovereignty play. Get a detailed breakdown of the update and four clear next steps in this post.
Blog
Autonomy Is The Future, But AI Agents Still Deliver Value Today
While the industry continues to grapple with defining AI agents, we researched where AI agents are today, how they’ll evolve over the next five years, and what technical and nontechnical limitations are slowing AI agents’ ability to reach the promised land of autonomy. The key takeaway? AI agents are eyeing autonomy, but your poor documentation […]
Blog
GenAI Reshapes Shopping And Revives SEO
The multibillion-dollar question I’m often asked is: Will a critical mass of consumers shop and check out on Google’s AI Mode, ChatGPT, and Perplexity? Consumers’ loyalty to convenience makes a “yes” most likely. Thirty-eight percent of US online adults, according to Forrester’s Retail Topic Insights 1 Survey, 2025, checked how fast products would arrive before […]
Blog
Demystifying Artificial General Intelligence
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.
Blog
HPE Discover 2025: AI Is Infrastructure; Infrastructure Is AI
Get Forrester's take on seven key announcements coming out of the event and find out how these developments may shape or disrupt your IT roadmap.
Summer Team Up: Technology & Innovation Summit EMEA
From 1 July to 29 August, purchase passes for Technology & Innovation Summit EMEA and get two tickets for the price of one with the voucher code SUMMER2FOR1.
Blog
Why AI ROI Remains Elusive Despite Widespread Adoption
The disconnect between ubiquitous AI adoption at the individual level and the absence of transformational impact at the organizational level is one of the most pressing challenges facing enterprises today. Learn why the gap exists and how to overcome it.
Blog
A Peek At Bank Of America’s AI Playbook
Bank of America has quietly built one of the most disciplined AI strategies in financial services. In this case study, we explore how the bank laid a data-first foundation, scaled its virtual assistant Erica, and turned AI into a compounding advantage — offering valuable lessons for any organization navigating digital transformation.
Blog
Understanding The Real Cyber Risks Behind The Iran-Israel-US Geopolitical Tensions
When geopolitical bombs drop, cyber fallout often follows. Get five key insights to help you focus on the security strategies that matter most during times of geopolitical escalations.
Blog
Pause Innovation Now And Pay The Price Later: Why AI Readiness Can’t Wait
Even as volatility abounds, business and technology leaders must stay laser-focused on building a strong AI foundation. The first blog in our new quarterly Bold Stances series offers some guidance.
Podcast
TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear
From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology leaders.
Summer Team Up: Technology & Innovation Summit NA
This July and August, seize the opportunity to elevate your team! Buy one pass for Technology & Innovation Summit NA and get one free. Tackle technology challenges together and walk away with actionable insights. Don’t wait — reserve your passes today!
Blog
AI Race: Can Huawei Close The AI Gap?
Huawei Just Raised The Stakes For those just tuning in, NVIDIA has been driving much of the AI infrastructure conversation. Huawei has been, not so loudly, building its own AI stack, right from the silicon to systems to AI models. CloudMatrix ups Huawei’s play in the market considerably. The CloudMatrix-Infer system is no ordinary cluster. […]
Blog
AppGen Is Here: Say Goodbye To Software Development As You Know It
Discover how AI-powered AppGen platforms are collapsing the SDLC, democratizing development, and disrupting the software industry.
Blog
Datadog DASH: A Revolving Door Of Operations And Security Announcements
Datadog’s 2025 keynote showcased a bold vision for AI-driven observability and security, unveiling a sweeping array of autonomous agents and tools designed to transform IT operations. From Bits AI SRE and Security Analyst to LLM Observability and Code Security, Datadog is trying to position itself as a central hub for operational intelligence in an increasingly algorithmic tech landscape.
Blog
How To Get Retrieval-Augmented Generation Right
As AI continues to redefine the way organizations think and work, retrieval-augmented generation is a pivotal tool for enterprise adoption of generative and agentic AI. Find out how to leverage it most effectively.
Blog
Key Takeaways From Cisco Live 2025: Cisco’s Big Bets For Unified Security And AI
Cisco Live 2025 Focused On Three Main Themes: AI, Simplification, And Security At its annual Cisco Live event, the company delivered a clear message: It’s operationalizing AI across the core pillars of networking, security, and observability. Building on last year’s momentum with innovations like Hypershield and Splunk integration, the company has framed its vision around […]
Blog
Chaos Is A Ladder: Government Innovation In 2025
Driven by budget uncertainty, workforce shifts, and the accelerating pace of technology, our government clients are navigating radical change.
Blog
The AI Cost Center Crisis
AI reshapes the way marketing agencies deliver value — increasing productivity, accelerating the speed of insights, assisting creative ideation, amplifying production velocity, and sharpening media and search activation. But they are not being compensated for the value creation. It’s an AI cost center crisis.
Blog
Small Purchases, Big Risks: Shadow AI Use In Government
Powerful AI tools are now widely available, and many are free or low-cost. This makes it easier for more people to use AI, but it also means that the usual safety checks by governments — such as those done by central IT departments — can be skipped.
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