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Meta, Amazon, And The Real Question About Agentic Commerce
Recent media reports have highlighted Amazon’s decision to block Meta’s Muse AI agent from making purchases on its marketplace. Muse has quickly gained attention for its ability to research products, complete tasks, and shop on behalf of consumers, while Amazon appears focused on maintaining direct control of the customer relationship and checkout experience. Retailers Should […]
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To Prepare For The Future Of Owned Search, Take Our ADVICE
Forrester’s ADVICE framework guides merchants to optimize content for discoverability in their owned environment — i.e., their sites and apps. Learn what to do.
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Conversational Commerce Moves Closer To Mainstream Reality
Recent moves from major players in the market are embedding both commerce and conversation into more experiences — learn more.
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E-Commerce: How Five CPG Brands Are Winning
Forrester examined 24 CPG brands across the digital attributes that matter most for go-to-market success. For the e-commerce dimension, we reviewed direct-to-consumer buyability and Amazon storefront presence.
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Social Media: How Five CPG Brands Are Winning
We analyzed 24 CPG brands across the digital attributes that matter most. Social media is a critical part of the consumer discovery journey, particularly as younger consumers use social platforms not only for inspiration and research but also to buy products.
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Answer Engines: How Five CPG Brands Are Winning
As consumers increasingly turn to answer engines to research products, brands must ensure that their content is visible in AI-powered experiences.
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How To Maximize Value — And Minimize Risks — Of AI Assistants In Commerce Software
As commerce vendors embed genAI assistants into their platforms, digital leaders must balance productivity gains against growing governance risks to ensure that AI-generated work remains visible, auditable, explainable, and aligned with organizational policies.
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The Results Are In For The First Forrester Wave™ On Both B2B And B2C Commerce Solutions
In our evaluation of B2B and B2C commerce solutions providers, we identified the most significant ones and researched, analyzed, and scored them. Learn more.
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When Algorithms And LLMs Become Sellers, Your Commerce Strategy Must Change
Distributed commerce is here — and is already reshaping how consumers discover and buy. Learn what you need to do to achieve long-term success and profitability.
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Google Goes All-In: An AI-Operated System, Not AI-Assisted Products
Will Consumers And Marketers Follow? Three years ago, Google was on the defensive. ChatGPT reset expectations for search experiences and Microsoft gained early momentum with its investments in OpenAI. Today, the answer engine race continues, but Google is back in pole position. Even with new market diversification thanks to OpenAI and Anthropic, Google remains the […]
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Consumers Aren’t Ready To Delegate Payments To AI Agents
AI agents may soon be able to shop and pay on consumers’ behalf. But today, most consumers aren’t willing to hand over the keys — trust is the real barrier. Learn more.
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Agents Are In The Aisle: The 2026 NRF APAC Innovators To Watch
The 2026 National Retail Federation APAC Innovators Showcase spotlights technology companies transforming how retailers operate and how consumers shop. Learn more about these companies.
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The State Of Agentic Commerce In Mid-2026
AI shopping assistants aren't buying groceries autonomously... yet. But digital leaders cannot afford to ignore digital commerce. The time is now to build your strategy.
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Amazon Opens Its Supply Chain Empire To All — But Is It A Fit For Your Business?
Amazon’s AWS Playbook: Now Applied To Supply Chain Logistics Per ShipMatrix, in 2025, Amazon surpassed the US Postal Service, FedEx, and UPS to become the largest parcel carrier in the US by volume. Globally, it delivers an estimated 13 billion packages every year. After decades spent building one of the world’s most formidable logistics networks […]
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Ensure That You’re Asking The Right Questions About Agentic Commerce
Companies thinking about agentic commerce strategy often start in the wrong place. Get anchored in the right agentic commerce questions at Forrester’s CX Forums this June.
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Attend Forrester’s Agentic Commerce Workshop To Ensure That You’re Asking The Right Questions About Agentic Commerce
Are you asking the right questions about agentic commerce? Join us at Forrester’s CX Forum East (NYC) and West (San Francisco) in June for our workshop, “Catalyze Agentic Commerce — How To Move From FOMO To Focus.”
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Agentic Payments In B2C Commerce: Where We Are Now
The state of agentic payments is evolving rapidly. This post summarizes five key developments and provides a timeline of critical announcements since November 2025.
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Agentic Commerce-Era Lessons From Social Commerce And Digital Ad Channels
Before diving into agentic commerce, take stock of four lessons that social commerce taught us to make wise decisions today.
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When Things Go Wrong With A Commerce Task, Many Consumers Will Blame The Answer Engine
We asked consumers in the US, the UK, and Canada who they would hold responsible for issues when they use an answer engine to complete commerce-related tasks. Consumers might take personal responsibility for some issues (such as feeling that their prompts hadn’t been targeted enough) or might even hold the brand they ordered from responsible. […]
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No, You Can’t Just Vibe Code Commerce — Yet
“What coding?” Vibe coding is the cute term for using genAI systems to create, debug, or update programming code. People can use it without knowing how to write a line of code themselves. What this means: Lots of people are generating code they don’t understand. It’s not just developers using these tools to code faster; for example, it’s schoolteachers writing their […]
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