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All Brands Must Build Value From Direct-To-Consumer

Michelle Beeson November 18, 2021
The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […]
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Blog

Cryptocurrency: Everything Retailers Need To Know

Martha Bennett November 16, 2021
Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies.
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Blog

Metaverse, NFTs, Sustainability, And Loyalty — Highlights Of Singles’ Day 2021

Xiaofeng Wang November 7, 2021
Double 11, or Singles’ Day, the world’s largest online shopping festival that is bigger than Black Friday and Cyber Monday combined, has been consistently smashing mind-blowing gross merchandise value (GMV) records year by year since 2009. As the actual promotion period gets longer and longer — Singles’ Day’s 2021 presales moved up from 2020’s November […]
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Blog

Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity

Jay Pattisall October 28, 2021
In 2022, advertising agencies will face an acute talent shortage of no less than 50,000 employees, just when human ingenuity matters most. Discover how the best agencies will adapt.
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Blog

Predictions 2022: Retailers Will Compete On “Pre-Loved,” Returns — And New Partners

Sucharita Kodali October 27, 2021
The biggest retail trends of 2022 will involving tapping into the circular economy and using returns to retain customers. Learn more.
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Video

Predictions 2022: CMOs Emerge As Emboldened Business Leaders

Mike Proulx October 26, 2021

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Blog

Tune Order Management NOW To Create Stellar Customer Experiences This Holiday Season

Emily Pfeiffer October 19, 2021
Speed, options, and transparency should guide holiday-season planning. Learn how to deliver on customers' expectations this year.
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Blog

Digital Requirements Force Legacy Tech Out Of The Way — But Not As Fast As Businesses Wish

Emily Pfeiffer October 8, 2021
Today’s world, rife with supply chain emergencies, natural disasters, and pandemic responses, requires agility and adaptability that businesses cannot deliver with static, overly-customized tech.
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Blog

Holiday 2021: India’s Festive Season Will Generate $9.2 Billion In Online Sales

Jitender Miglani October 2, 2021
In India, Navaratri marks the beginning of the festive season. After the nine days of Navaratri, the Dussehra festival is celebrated. Diwali, one of the most important Indian festivals, is celebrated 20 days after Dussehra. The dates change every year, per the Hindu calendar. In 2021, Navaratri will begin on October 7. Dusshera will fall […]
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Blog

Marketers, Sharpen Your Mobile Messages

Julie Ask September 14, 2021
It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.
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Blog

Asia Is A Beacon For Luxury Commerce Innovations

Xiaofeng Wang August 23, 2021
COVID-19 has upended luxury brands’ customer engagement strategies, forcing them to launch digital transformation initiatives. With a robust digital economy and more empowered luxury consumers, Asia in general — and China in particular — has become a beacon for luxury commerce innovations globally. My latest report, Luxury Commerce Innovations In Asia, shows how leading luxury […]
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