Core Tech Strategy
At the heart of any successful digital transformation is a rock-solid core tech strategy. Learn how to leverage the right technology to drive transformation at your organization.
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Upcoming Research On Digital Twins For Data Centers
This is an announcement of the start of my research into digital twins for data centers. A digital twin is a continuously updated virtual model of a physical system, synchronized with real‑time data from sensors, analytics platforms, and AI systems. This live replica mirrors the behavior, performance, and interdependencies of the system, enabling teams to […]
Blog
The Salesforce Consulting Landscape Shows No Sign Of Slowdown
Salesforce has been the dominant CRM vendor globally for the last 12 consecutive years. Its FY 2025 revenue of $35.7 billion speaks to the sheer volume of its market presence. More than 150,000 customers use Salesforce’s solutions, from SMBs to enterprises, including 90% of the Fortune 500. With the high stakes involved, enterprises often turn […]
AI Isn’t A Hardware Contest — It’s A Human Test
Most orgs get less than 50% ROI on AI. See how people, skills, operating models, and culture — not more tech — unlock the value your AI investments are missing.
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Strategically Building The Future Of AI With Value: Meet Kevin A. Ogunsua, Principal Analyst For AI Strategy And Value
Some people see big rocks as obstacles. I move them, work around them, or build on them. I grew up on a university campus where curiosity wasn’t just encouraged but was ambient. My father was a professor. My mother was both a teacher and a tailor. At home, ideas were debated, patterns were studied, and […]
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Hello Again! Bhusri Is Back Behind The Workday Wheel
What We Know Workday just announced its new CEO, and, well, he isn’t really new at all. Aneel Bhusri is returning as CEO after two years as executive chair. The move follows a turbulent period for enterprise SaaS stocks, with Workday shares down more than 20% year-to-date (2026) and significantly declining since the start of 2025, […]
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Data Centers, Semiconductors, And Sovereignty: The Upcoming AI Divide
What Is The AI Divide In Data Centers, Semiconductors, And Sovereignty? The AI divide represents a strategic inflection point for global business. Those without these resources will fall behind, not just technologically but competitively. Productivity, customer engagement, and decision-making is widening across industries and geographies, creating systemic issues for companies that fail to invest, such as: […]
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SaaS As We Know It Is Dead: How To Survive The SaaS-pocalypse!
The massive sell-off in software stocks earlier this month may signal that investors are betting on AI-native alternatives. Not so fast. The enterprise core isn't vanishing — it's transforming.
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OneStream Goes Private: Three Strategic Imperatives For Tech Leaders
Hg Capital’s agreement to acquire OneStream for $6.4 billion marks a pivotal moment in the enterprise performance management landscape. This transaction is one of the largest take-private deals in the sector since Thoma Bravo’s $10.7 billion acquisition of Anaplan in 2022.
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
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KubeCon North America 2025 Retrospective: Closed Source And Open Source Battle For The AI-Native Cloud
The 10th anniversary of KubeCon + CloudNativeCon North America in Atlanta was both a celebration of progress in the open-source community and a moment of reflection about the challenges facing that same community amid change.
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Introducing Forrester’s ServiceNow Services Landscape: Partner Selection Becomes More Complex With Enterprise Workflows And Agentic Transformation
It used to be that you could think of ServiceNow services almost exclusively in the context of IT service management (ITSM) implementations, but the ServiceNow services market has decisively moved beyond those traditional confines.
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Announcing The Forrester Wave™: Digital Experience Platforms, Q4 2025
You’re already feeling it. Each vendor’s site is a live demonstration of its platform’s capabilities. Optimizely leans into experimentation-led personalization; Adobe’s Experience Platform is orchestrated with precision; Salesforce blends CRM depth with conversational interfaces; Sitecore showcases agentic flows that guide content and conversion. These aren’t static pages. They’re dynamic systems that anticipate your needs, route […]
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Predictions 2026: AI Agents, Changing Business Models, And Workplace Culture Impact Enterprise Software
In 2026, enterprise applications will move beyond the traditional role of enabling employees with digital tools to accommodating a digital workforce of AI agents. Tech leaders will be forced to decide how far to go in digitizing business processes and orchestrating workflows independent of human workers.
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Introducing Forrester’s OASIS Framework For Outcome-Driven Infrastructure
The infrastructure landscape is at a crossroads. As AI agents and automation reshape business operations, traditional infrastructure — often rigid, slow, and siloed — can no longer keep pace with the demands of modern enterprises. Learn how Forrester's new OASIS Framework for outcome-driven infrastructure platforms can provide the vision for how technology leaders should build infrastructure for the agentic AI era.
2026 APAC Predictions: The Blind Spots You Can’t Afford to Miss
Missed the live reveal? The blind spots haven’t gone anywhere. Watch the webinar replay to uncover what APAC tech and security leaders didn’t see coming — and why your 2026 roadmap may need a reset.
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Introducing The Forrester Wave™: Human Capital Management Solutions, Q4 2025
The human capital management (HCM) solutions market is experiencing one of its most transformative cycles in decades. Learn eight key trends driving that transformation to better understand which platform will help unlock the full potential of your workforce.
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Oracle AI World 2025: The First Look Under New Command
Get key takeaways from Oracle's newly renamed annual conference, the first with new CEOs Clay Magouyrk and Mike Sicilia at the helm.
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From Insight To Impact: Why Value Stream Planning Demands Strong Governance
Despite increasing pressure to deliver business value, many technology organizations still struggle to connect strategic intent with execution. Learn how value stream planning can provide the structure to evaluate which initiatives deliver the most value the fastest.
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IT’s Time To Talk Budgeting
Tech leaders with unlimited resources can spend on whatever they like. Those in the real world must take budgets into careful consideration and find ways to maximize the value of their available funds. Learn the three questions they must answer to build a budget that maximizes impact.
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What To Expect At KubeCon North America 2025
Kubernetes is evolving from a cloud-native foundation to an AI-native enabler. Get a preview of what to expect at the upcoming KubeCon + CloudNativeCon North America 2025 event in Atlanta on November 10–13.
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Operational Excellence Starts With Truth And Tracking
Struggling with performance decay? Learn the steps one tiger team at a medical device company took to turn dysfunction into dominance in this case study.
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Forrester’s 2025 Technology Strategy Impact Award Winner And Runners-Up For EMEA
Forrester is proud to announce mBank as the winner of the 2025 Technology Strategy Impact Award for EMEA, with TBC Bank and Philip Morris International as runners-up.
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The Long-Term Impact Of The $100,000 H-1B Fee? Higher IT Service Prices And More Offshore
Find out how the Trump administration's executive order imposing a $100,000 fee on new H-1B visa applications impacts IT service providers and leaders at US companies.
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