Core Tech Strategy
At the heart of any successful digital transformation is a rock-solid core tech strategy. Learn how to leverage the right technology to drive transformation at your organization.
Insights
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Choosing A Workday Services Partner? Evaluate The Firm And The People
Choosing a Workday partner requires evaluating both provider capabilities and delivery team quality. Learn how to reduce risk and improve outcomes.
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When Construction Work Grounds Flights: Is Your Network A Cost Center Or A Business-Critical Asset?
On September 21, a fiber outage supporting US air traffic control operations caused significant disruptions across major East Coast airports when the primary communications circuit failed and the designated backup circuit was found to have been previously damaged by construction activity. The incident exposed how a seemingly localized network failure can quickly cascade into broad […]
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How Business Applications Become Agentic
Make no mistake: We are not in the next feature cycle for enterprise applications. We are in the largest shift in business software since cloud computing. For decades, apps like customer relationship management (CRM), enterprise resource planning (ERP), human capital management (HCM), and supply chain systems have operated as digital systems of record, where employees […]
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Architect For Evolution, Not Perfection, In Agentic AI
Enterprise teams are moving agentic AI projects toward production faster than they are developing the architectural disciplines needed to build, govern, secure, and operate them. At the same time, many organizations are searching for a target-state agentic architecture that will stand the test of time. That, unfortunately, is a fool’s errand in the rapidly evolving […]
Frequently Asked Questions
What is “technology strategy”?
Technology strategy defines how an organization uses technology to achieve business goals. It aligns investments, capabilities, and roadmaps with priorities such as growth, efficiency, and resilience, ensuring technology acts as a strategic enabler rather than just a cost center.
Why is a solid tech strategy essential today?
Rapid change, rising customer expectations, and constant innovation make ad hoc technology decisions risky. A solid tech strategy helps leaders stay aligned, guide investments, manage risk, and adapt faster as markets, technologies, and business models evolve.
What principles define a high-performance IT or tech strategy?
High-performance tech strategies prioritize business alignment, adaptability, and trust. They focus on delivering consistent value, remaining flexible as conditions change, and earning stakeholder confidence through transparency, reliability, and resilient execution.
How should leaders approach building a technology strategy?
Leaders should engage business stakeholders, assess current capabilities, define clear priorities, and articulate a concise technology strategy on a page. This approach creates shared understanding, guides decision-making, and builds alignment and buy-in across the organization.
How does Forrester support clients in technology strategy?
Forrester helps leaders design and execute effective technology strategies through research, roadmaps, and advisory support. We guide maturity assessments, benchmark practices, and prioritize initiatives so that organizations accelerate value, strengthen governance, and improve outcomes from technology investments.
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How AI Impacts The Customer Service Job Market
We know that companies right now are heavily investing in customer service technologies with embedded AI capabilities. Companies are using these technologies to agentify the way that they deliver, manage, and optimize customer service. This is because these technologies are really good at making operations more efficient and empowering customer service reps to deliver great […]
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Databricks Unleashes The Genie: The Power Of The Four C’s
The Databricks Data + AI Summit 2026 signals a shift from experimentation to enterprise-scale, agentic AI. With over 30,000 attendees (representing a 36% annual increase) and global participation across more than 150 countries, Databricks is positioning itself as a foundational platform for data-intelligent applications. Last year, we wrote that Databricks went “beyond the lakehouse” by […]
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Dollars And Sense At FinOps X 2026: Is AI Value Management Bigger Than FinOps?
FinOps X continues to be one of the fastest-growing and most action-packed events on our calendar. FinOps X 2026 outdid the prior year’s iteration with 2,500 total attendees, up 25% from FinOps X’s 2025 count. Last year, we wrote that AI cost management was a “nascent but growing” theme at the event. Wow, that has […]
2027 Predictions: Can You Control AI Without Slowing It Down?
Join Forrester analysts on December 10 to explore the 2027 predictions reshaping technology and security strategy, AI investments, risk, and governance.
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Survey Insights: How Business Applications Are Purchased
Get Forrester data on how business applications are purchased by IT and business stakeholders.
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Governance: New Strategy, Old Hands On The Wheel …
You know the pattern: I show up, tell a story from a seat I actually sat in, and we get into what it takes to lead technology when the official playbook and the real one are two different documents. Today’s topic is governance, which I realize is not the word that makes anyone lean in. Nobody pitches “Let’s talk about […]
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Strategy: Batteries Required, Discipline Sold Separately (Part 2)
Welcome back! Last time, we cracked open the box and discovered that the “strategy” was really a stack of inherited decisions, held together with assumptions, good intentions, a few layers of duct tape, and the occasional vendor relationship nobody can fully explain. We watched it come apart under a divestiture, get reassembled in real time, […]
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Strategy: Some Assembly Required (Part 1)
I’m Joe Schiavone. Last time, we talked about roadmaps, remember? The best ones are built to come apart on purpose, with the goalposts already moving while you’re still drawing the diagram. A bunch of you reached out after that one (thank you, by the way), and the question that kept landing in my inbox was […]
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OCX 2026: Open Source As Strategy
At OCX, the Eclipse Foundation’s Open Community Experience conference, attendees met to discuss the Eclipse Foundation and what it means to be an open-source developer.
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Trust, Modernize, Transcend: What I Took Away From Temenos Community Forum 2026
I spent last week in Copenhagen at the Temenos Community Forum (TCF) alongside more than 1,300 banking leaders, technologists, and practitioners. The theme — “Trust. Modernize. Transcend.” — is one banks have heard before. What made TCF different was how consistently Temenos tied that message to live products, execution discipline, and the realities banks face […]
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In An AI World, High-Performance IT Is Mandatory For Business Success
Technology leaders are operating in an environment defined by constant and accelerating disruption. AI adoption, geopolitical volatility, mounting technical debt, and unrelenting cost pressure demand that IT steps up for its business partners. Simultaneously, the tolerance of IT and CIO failures is waning as quickly, forcing a vision and strategy that goes beyond incremental improvement […]
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Roadmaps: Preparing To Self-Destruct In Three, Two, One …
I’m Joe Schiavone. I am a principal analyst here at Forrester. My experience has afforded me the opportunity to learn from some amazing leaders while developing my own style along the way. I have been leading tech for global organizations from PE-backed and startups to large global companies. My comparative advantage, and what has led […]
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Forrester’s Top 10 Emerging Technologies For 2026: Beyond Chat
In 2026, AI leaves the chat and enters the physical world. From layer zero experiences and robotics to multi‑agent systems and quantum computing, this year’s top emerging technologies reveal how AI is reshaping interaction, infrastructure, and the foundations of the future.
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The AI CIO Will Govern Outcomes At Scale
AI will redefine the CIO role from overseeing delivery to governing outcomes at scale. As autonomous systems turn intent into action, CIOs gain influence by setting decision rules, enforcing guardrails, and ensuring accountability across human and AI labor.
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Call For Entries: 2026 Forrester Global Technology Awards
Forrester’s Technology Strategy Impact Award, Enterprise Architecture Award, and Data & AI Impact Award recognize organizations that set the standard for excellence in using IT, AI, and data to drive meaningful business outcomes. Learn how to apply for these prestigious honors.
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Upcoming Research On Digital Twins For Data Centers
This is an announcement of the start of my research into digital twins for data centers. A digital twin is a continuously updated virtual model of a physical system, synchronized with real‑time data from sensors, analytics platforms, and AI systems. This live replica mirrors the behavior, performance, and interdependencies of the system, enabling teams to […]
Blog
The Salesforce Consulting Landscape Shows No Sign Of Slowdown
Salesforce has been the dominant CRM vendor globally for the last 12 consecutive years. Its FY 2025 revenue of $35.7 billion speaks to the sheer volume of its market presence. More than 150,000 customers use Salesforce’s solutions, from SMBs to enterprises, including 90% of the Fortune 500. With the high stakes involved, enterprises often turn […]
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