Data Insights
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Insights
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The CDO Role Has Changed — And So Has What “Good” Looks Like
The chief data officer role has matured. Today’s CDO must drive decisions, trust, and organizational change — not just deliver insights.
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The Forrester Wave™: Data Quality Solutions, Q1 2026
What Modern Enterprises Need From Data Quality Platforms In the age of AI, data quality has become one of the most critical capabilities to promote trust in data and AI for modern enterprises. As organizations scale generative AI (genAI) and agentic AI, data quality solutions now sit at the forefront of enterprise success in the […]
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Why IBM Paid $11B For Real-Time AI, Not Kafka
IBM just closed its $11 billion acquisition of Confluent on March 17, 2026, acquiring the data streaming platform that more than 6,500 enterprises — including 40% of the Fortune 500 — rely on to power real-time operations. Confluent was also named a Leader in The Forrester Wave™: Streaming Data Platforms, Q4 2025. The deal could […]
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Context, Not Models, Is The Real AI Bottleneck: Reltio’s System‑Of‑Context Bet
AI took center stage at Reltio DataDriven 2026, where global data and AI leaders aligned on one urgent priority: turning trusted, real-time, contextual data into scalable AI and measurable business impact. Reltio made a clear strategic bet: The next enterprise AI bottleneck isn’t model choice or orchestration but shared context — rebranding its platform around […]
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Upcoming Research On Digital Twins For Data Centers
This is an announcement of the start of my research into digital twins for data centers. A digital twin is a continuously updated virtual model of a physical system, synchronized with real‑time data from sensors, analytics platforms, and AI systems. This live replica mirrors the behavior, performance, and interdependencies of the system, enabling teams to […]
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A Front-Row Seat To Marketing Measurement’s Main Stage
I love festivals. Some of my favorite memories come from attending Lollapalooza, Coachella, SXSW, and Edinburgh Fringe. The chance to see the best and the newest in a field in one place and at one time is an invigorating thrill. Although some events award prizes, that isn’t the main objective. Instead, their primary purpose is […]
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Unwrap The Gift Of Business Intelligence At The Edge With Observability Insights
In today's IT landscape, observability insight needs to extend beyond monitoring IT systems to proactively detect, diagnose, and resolve issues. Learn how in this preview of a new report that demonstrates how insights can be derived from fragmented IT environments that have signals across mobile, IoT, and edge devices.
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Psychological Safety Enables Opportunity Ecosystems Amid AI Transformation
Psychological safety is a make-or-break factor in your AI transformation journey. Find out why and get three tips on how to create a safe environment during a period of transition in this post.
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Microsoft Ignite 2025: Living The Frontier Lifestyle
At Microsoft Ignite 2025, Microsoft outlined a vision for the “frontier” organization: one dramatically transformed through AI and AI agents. Learn about some of the major announcements and our analysis here.
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AI Changes The Intelligent Document Processing Market
The only constant in our world is change. This axiom was proven once again during Forrester’s research into intelligent document processing (IDP) for the 2025 update to our document mining and analytics platforms (DMAPs) landscape report. Here’s some of what we found. In the DMAP space, where IDP is the most common use case, generative/agentic […]
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Salesforce Dreams Of The Agentic Enterprise
The dust has settled on Dreamforce, Salesforce’s well-attended San Francisco fete. Our takeaway? Salesforce is setting the pace with a platform for AI agents embedded in business applications, and it’s made huge progress on its products and partnerships in the last year.
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Celebrating Excellence: Bank Of America Wins Forrester’s 2025 Data & AI Impact Award
Get a detailed look at Bank of America’s winning strategy and find out who our finalists were in this post.
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2025 US Holiday Retail Sales Will Outperform The Previous Two Years
Forrester forecasts 4.4% year-over-year growth in US holiday retail sales for 2025, with strong in-store and online performance despite tariff-related uncertainty.
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What To Expect At KubeCon North America 2025
Kubernetes is evolving from a cloud-native foundation to an AI-native enabler. Get a preview of what to expect at the upcoming KubeCon + CloudNativeCon North America 2025 event in Atlanta on November 10–13.
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How Accurate Were Our Predictions For 2025?
Predictions season is here, and our research teams have been hard at work formulating and fine-tuning their calls for 2026. But before we release our 2026 predictions, here’s a review of some of the “hits” and “misses” from our 2025 predictions.
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Today’s Leaders Must Heed AI Advice For Future Disruptors
Startup founders, investors, technologists, and operators are all working frantically to get an early jump onto the AI train. Find out why and get more of the key takeaways from the recent Startup Boston Week event.
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Splunk .conf25: Cisco, AI, And Data
The 10th annual Splunk .conf took place in Boston recently. From the opening keynote to various new product releases and enhancements, get a full review of the event in this post.
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Insights From Our New Evaluation, The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Explore the top digital analytics solutions of 2025 in the Forrester Wave™. Discover key trends, such as generative AI, data integration, and holistic insights.
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Beyond The Hype: Why Big Tech Economic Impact Studies Fall Short
Big tech economic impact headlines are engineered for attention. Apple recently announced a staggering US$600 billion investment in US manufacturing over four years — complete with fanfare around domestic chip and glass production.
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Smarter Government Starts With Better Data Governance
Find out why governments are increasingly recognizing that connected intelligence is the key to unlocking more responsive, efficient, and impactful public services.
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