Blog
Digital leaders get a sneak peek into what's coming in the year ahead by reading three of our predictions for digital commerce in 2026.
Blog
Localization teams are solving some of the most complex problems in AI today. They’re addressing bias, hallucinations, cultural nuance, quality assurance, and interoperability across dozens or hundreds of languages and business applications. Last week, I was in beautiful Monterey, California, for the LocWorld54 conference. I’m still reflecting on the incredible level of technical insights, innovation, […]
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Volatility and innovation will continue as leaders yearn for clarity and race to differentiate on trust and genuine value. Find out what’s in store for the year ahead.
Blog
Generative AI features and products for security are gaining significant traction in the market. Knowing how to evaluate them, however, remains a mystery. What makes a good AI feature? How do we know if the AI is effective or not? These are just some of the questions I receive on a regular basis from Forrester […]
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At its core, California’s new AI law requires safety protocols, best practices, and key compliance policies, but it stops short of prescribing risk frameworks and imposing legal liabilities. Here’s a closer look at what’s in SB 53.
Blog
AEGIS is not just another acronym — it’s now a fully cross-referenced, regulation-aware blueprint for building trust in AI systems.
Blog
OpenAI's launch of ChatGPT Atlas marks a new milestone in the arms race of AI browsers. Yet it has high hurdles to clear in a competitive market.
Blog
Time to pull out the holiday decorations and start building that gift list — Q4 2025 is upon us! For retail and other business leaders, this means daily meetings to raise, review, revise, and rip apart their inventory, promotion, commerce, and marketing strategies.
Blog
Recorded Future held its Predict Global 2025 conference in New York City recently. Get some key highlights from the conference as well as a look ahead to the vendor’s Predict Europe 2025 event.
Blog
Field marketing is undergoing a shift and not necessarily in the right direction. Strategic responsibilities are expanding, yet performance metrics remain stubbornly anchored in outdated demand generation models. Learn five key actions field marketing leaders can take now to avoid being trapped in a downward spiral of misalignment.
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Learn three imperatives coming out of MAICON 2025 for marketing leaders looking to reimagine how marketing creates growth.
Blog
Beneath all the sound and fury, what is driving AI adoption across B2B marketing? How are marketers using AI productively today, and what can early adopters teach us about using AI technologies successfully? Most organizations have advanced significantly beyond the initial stages of education and experimentation and are now actively implementing AI-powered technologies across various use cases.
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Cloudflare Connect 2025 had a distinctly optimistic vibe as the vendor positions itself as the connective tissue for modern digital operations in the enterprise and showcases its AI security abilities. Learn more in this event review.
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Get a detailed look at Bank of America’s winning strategy and find out who our finalists were in this post.
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While the DAP market is surging around the promise of using AI to boost accessibility, some core challenges prevent organizations from scaling accessibility best practices. Learn five key themes that emerged from The Forrester Wave™: Digital Accessibility Platforms, Q4 2025.
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As Izola — the first generative AI tool built specifically for clients by a leading research firm — turns two, we look back on the mission to build it, what we’ve learned, and how it paved the way for our new AI-led research service.
Blog
Learn what agentic commerce means and how it impacts commerce experiences for customers today.
Podcast
Principal Analyst Alla Valente breaks down California’s new AI law, VP and Research Director Chris Gardner discusses the impact of AI models on software development roles, and Principal Analyst Nikhil Lai reviews Best Buy’s “in-store takeover” advertising offering.
Blog
Introducing The OpenAI Product Feed Spec Four weeks before answer engines freeze training data for Black Friday sales, OpenAI has released its Product Feed Specification — the structured data model for merchants who want to sell products directly in ChatGPT with Instant Checkout. This is part of the larger infrastructure — Agentic Commerce Protocol — […]
Blog
Everyone seems to agree that AI agents will reforge the contours of work and business. What is less clear is the mental model to apply when conceptualizing the role of agents within the enterprise. Get some ideas and insights on how to get the most out of your agentic AI aspirations in this preview of a new report.