Generative AI

What is generative AI? Generative AI or genAI is defined as set of technologies and techniques that leverage very large corpuses of data, including large language models like GPT-3, to generate new content. Inputs for generative AI may be natural language prompts or other non-code and non-traditional inputs. It is sometimes referred to as AI-generated content or AIGC and can be used by a variety of roles and functions in the enterprise. GenAI includes large language models, generative adversarial networks, diffusion models, and variational autoencoders. It provides the ability to create shortcuts for onerous workflow tasks, speed up delivery times, and enhance employee productivity across multiple enterprise workflows. It increases the scale and speed of analysis and knowledge synthesis for various roles such as developers, marketers, and data scientists. In the short term, it will expand the breadth of human creative expression and drive innovation in product development, design, and content creation.

Insights

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The Evolution From Continuous Automation Testing Platforms To Autonomous Testing Platforms: A New Era In Software Testing

Diego Lo Giudice 23 hours ago
For years, continuous automation testing (CAT) platforms have been the gold standard for reducing manual testing and ensuring comprehensive coverage across diverse environments. But with the advent of generative AI (genAI) and large language models (LLMs), we are entering a new era: the rise of autonomous testing platforms.
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Forrester’s Top 10 Emerging Technologies For 2025: Automation Evolves, Robots Rise, And Synthetic Data Steps Forward

Brian Hopkins 1 day ago
Emerging technology isn’t just speeding up — it’s splintering into newer, riskier, and more powerful directions. Learn three noteworthy changes to this year’s top 10 emerging technologies list and one foundational truth that hasn’t changed in this preview of our upcoming webinar and new report.
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Driving IT Excellence With AIOps: Key Insights For Future Success

Carlos Casanova 2 days ago
Discover how AIOps revolutionizes IT operations with essential functionalities, advanced capabilities, and strategies to overcome adoption challenges, as detailed in Forrester’s “Drive IT Excellence with AIOps” report.
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US Federal Workforce Layoffs: Can AI Agents Step In?

Craig Le Clair 2 days ago
The need for federal agencies to achieve more with less is a constant drumbeat, and AI agents could help meet this challenge. Forrester has ranked the top 11 AI agent use cases for federal government that will help federal agencies streamline operations, enhance efficiency, and deliver more impactful services.
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How Kraft Heinz Is Using GenAI To Reimagine The Future Of Creative Content

Manuel Geitz 3 days ago
Kraft Heinz recently embraced genAI to scale content creation and personalization, and in the process, reimagined how it brings its iconic brands to life.
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SLED CIOs: Brace For DOGE Impact

Sam Higgins 6 days ago
State CIOs now stand at a critical junction — caught between the promise of streamlined, citizen-centric government and the peril of hollowed-out public institutions dressed in the language of reform. Your next move determines whether your DOGE effort becomes a blueprint for smart reform — or a cautionary tale.
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Innovation In A Time Of Crisis: US Federal Edition

Bernhard Schaffrik April 30, 2025
The AI gold rush continues into 2025 despite economic volatility. But this isn’t a race; the winner isn’t necessarily the first there. You do need to run the race to have a chance, however.

Discover 10 Top Emerging Technologies For 2025

Be among the first to explore the emerging technologies set to transform industries and redefine strategies. Join our live webinar with Forrester VP Brian Hopkins on May 21. Exclusive insights + live Q&A!

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Key Questions Dominating The Innovation Agenda

Bernhard Schaffrik April 28, 2025
While we receive many client inquiries on best practices for innovation management, there have been four recurring categories of inquiries lately that dominate our client conversations.
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The Future Of Digital Experiences: A Human-Centered, Empowering Journey

Aurelie L'Hostis April 24, 2025
Emerging technologies are transforming digital experiences, which are evolving to become more human-centered, assistive, anticipatory, and agentic.
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The Rise Of Digital Coworkers: Moveworks Bets Big On AI Agents

Julie Mohr April 18, 2025
Moveworks’ global event in San Jose marked a major inflection point in enterprise AI with the announcement of Agent Studio, Plugin Workspace, and an AI Agent Marketplace — all part of its strategy to become the go-to platform for building business-ready AI agents. Analysts Julie Mohr and Rowan Curran provide their insights on the announcements. […]
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Atlassian’s AI Offensive Is Changing Work Forever

Julie Mohr April 16, 2025
Atlassian has launched a sweeping upgrade to its platform, and the message is crystal-clear: AI isn’t just a feature; it’s the foundation. If you’re working in tech, managing teams, or even just part of a business using Jira or Confluence, this isn’t a subtle shift; it’s a tectonic one. Atlassian dropped a full suite of […]
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Forrester’s Top Threats For 2025

Allie Mellen April 16, 2025
2025 started with a bang! Technology and geopolitics are changing so fast that many can’t keep track of the latest trends, with an announcement of new, benchmark-shattering genAI-related tech seemingly every week.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

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Key Takeaways From The Forrester Wave™: Data Management For Analytics Platforms, Q2 2025

Noel Yuhanna April 14, 2025
With the rise of multicloud and hybrid-cloud data strategies, diverse data types, and increasing expectations for improved scale and automation, data management for analytics is getting more challenging. Find out how vendors are adapting with new and advanced capabilities fueled by advanced automation, integrated data intelligence, and AI-driven data management in this preview of our new Wave.
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XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies

Brian Hopkins April 14, 2025
Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.
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The New US Federal AI Policy Demands That Government And Private-Sector Tech Leaders Embrace Responsible And Explainable AI

Sam Higgins April 12, 2025
Today, under the headline-grabbing geopolitical and geoeconomic volatility, a significant, and potentially more consequential, transformation is unfolding in the public sector.
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Four Ways To Mitigate The Impact Of Falling Traffic On Retail Websites

Emily Pfeiffer April 11, 2025
Learn four ways to proactively mitigate the impacts of falling traffic on retailer websites.
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Key Takeaways From The Forrester Wave™: Business Intelligence Platforms, Q2 2025

Boris Evelson April 10, 2025
Get two key takeaways from our latest evaluation of business intelligence platform offerings, which are contrary to the common narrative on business intelligence.
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Navigate The Evolving Landscape Of AI Technical Services

Alvin Nguyen April 9, 2025
Understand the significance of AI technical services in scaling and optimizing AI implementations across business capabilities.
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What You Can Learn From Shopify’s CEO’s Memo On Workforce AI

J.P. Gownder April 8, 2025
A recent memo from Shopify’s CEO Tobias Lütke reveals some important lessons about workforce AI. Learn what they are and how you can apply them to your organization in this post.
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RSAC 2025 Early Stage Expo Preview: AppSec, IAM, GenAI, SecOps, And More

Heidi Shey April 8, 2025
As we put together our game plan for what to see at RSA Conference 2025, we wanted to scope out innovation, identify which vendor booths will be a must-see, and (at least for one of us) minimize the number of steps to take around the Moscone Center.
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