Generative AI

What is generative AI? Generative AI or genAI is defined as set of technologies and techniques that leverage very large corpuses of data, including large language models like GPT-3, to generate new content. Inputs for generative AI may be natural language prompts or other non-code and non-traditional inputs. It is sometimes referred to as AI-generated content or AIGC and can be used by a variety of roles and functions in the enterprise. GenAI includes large language models, generative adversarial networks, diffusion models, and variational autoencoders. It provides the ability to create shortcuts for onerous workflow tasks, speed up delivery times, and enhance employee productivity across multiple enterprise workflows. It increases the scale and speed of analysis and knowledge synthesis for various roles such as developers, marketers, and data scientists. In the short term, it will expand the breadth of human creative expression and drive innovation in product development, design, and content creation.

Insights

Blog

What’s Hot For Enterprise Fraud Management In APAC In 2025

Meng Liu 5 days ago
As AI-driven threats increase across the APAC region, so do enterprise fraud management technologies. Find out what fraud management professionals in APAC should pay attention to when evaluating solutions and vendors.
Blog

Understanding The Real Cyber Risks Behind The Iran-Israel-US Geopolitical Tensions

Jitin Shabadu June 27, 2025
When geopolitical bombs drop, cyber fallout often follows. Get five key insights to help you focus on the security strategies that matter most during times of geopolitical escalations.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

AWS re:Inforce 2025 — Heavy On User Experience Enhancements, Light On The GenAI Hype

Allie Mellen June 25, 2025
This year's AWS re:Inforce event included a big announcement and revealed other security-related enhancements. Read our top takeaways.
Blog

AI Race: Can Huawei Close The AI Gap?

Naveen Chhabra June 24, 2025
Huawei Just Raised The Stakes For those just tuning in, NVIDIA has been driving much of the AI infrastructure conversation. Huawei has been, not so loudly, building its own AI stack, right from the silicon to systems to AI models. CloudMatrix ups Huawei’s play in the market considerably. The CloudMatrix-Infer system is no ordinary cluster. […]
Blog

Announcing The Forrester Wave™: Security Analytics Platforms, Q2 2025 — The SIEM Vs. XDR Fight Intensifies

Allie Mellen June 24, 2025
Find out how our latest analysis of the security analytics platforms space illustrates the dramatic changes this market is undergoing as legacy SIEM vendors are locked in heated competition with surging XDR providers.
Blog

AppGen Is Here: Say Goodbye To Software Development As You Know It

Diego Lo Giudice June 23, 2025
Discover how AI-powered AppGen platforms are collapsing the SDLC, democratizing development, and disrupting the software industry.
Blog

Datadog DASH: A Revolving Door Of Operations And Security Announcements

Carlos Casanova June 20, 2025
Datadog’s 2025 keynote showcased a bold vision for AI-driven observability and security, unveiling a sweeping array of autonomous agents and tools designed to transform IT operations. From Bits AI SRE and Security Analyst to LLM Observability and Code Security, Datadog is trying to position itself as a central hub for operational intelligence in an increasingly algorithmic tech landscape.

Summer Team Up: Technology & Innovation Summit EMEA

From 1 July to 29 August, purchase passes for Technology & Innovation Summit EMEA and get two tickets for the price of one with the voucher code SUMMER2FOR1.

Blog

How To Get Retrieval-Augmented Generation Right

Charlie Dai June 19, 2025
As AI continues to redefine the way organizations think and work, retrieval-augmented generation is a pivotal tool for enterprise adoption of generative and agentic AI. Find out how to leverage it most effectively.
Blog

Key Takeaways From Cisco Live 2025: Cisco’s Big Bets For Unified Security And AI

Jitin Shabadu June 18, 2025
Cisco Live 2025 Focused On Three Main Themes: AI, Simplification, And Security At its annual Cisco Live event, the company delivered a clear message: It’s operationalizing AI across the core pillars of networking, security, and observability. Building on last year’s momentum with innovations like Hypershield and Splunk integration, the company has framed its vision around […]
Blog

Will Zero-Click Search Kill My B2B Website?

John Buten June 17, 2025
In the fall, we announced that B2B buyer adoption of generative AI was outpacing expectations, with 89% of buyers using genAI in their buying process. Six months later, B2B providers are starting to see the impact in their metrics and facing urgent questions from their executive teams.
Blog

Chaos Is A Ladder: Government Innovation In 2025

Lauren Nelson June 16, 2025
Driven by budget uncertainty, workforce shifts, and the accelerating pace of technology, our government clients are navigating radical change.
Blog

Small Purchases, Big Risks: Shadow AI Use In Government

Jeff Pollard June 13, 2025
Powerful AI tools are now widely available, and many are free or low-cost. This makes it easier for more people to use AI, but it also means that the usual safety checks by governments — such as those done by central IT departments — can be skipped.

Summer Team Up: Technology & Innovation Summit NA

This July and August, seize the opportunity to elevate your team! Buy one pass for Technology & Innovation Summit NA and get one free. Tackle technology challenges together and walk away with actionable insights. Don’t wait — reserve your passes today!

Blog

AI Isn’t Cheap — Here’s How To Spend Smarter

Michele Goetz June 12, 2025
While enterprise AI spending remains relatively modest today, the potential for overspending is significant. Most organizations are still experimenting, with only a few production-ready use cases. But that’s about to change.
Blog

Factories, Foundries, Or Refineries? Seeking The Right Metaphor For Agentic AI

Sam Higgins June 11, 2025
The critical question facing enterprise architects: How will you evolve your practice to manage AI’s inherent ambiguity, address human concerns around AI adoption, and architect systems that capture and leverage tacit knowledge?
Blog

Silicon, Substations, And Sovereignty — Infrastructure Is Critical For AI Success

Naveen Chhabra June 11, 2025
The artificial intelligence revolution isn’t just about algorithms — it’s also fundamentally reshaping the IT infrastructure. Learn three major impacts from these trends and what choices CIOs and enterprise architects are faced with as a result.
Blog

Your Emerging Technology Questions Answered

Brian Hopkins June 10, 2025
You asked; we answered. Check out this list of questions and answers from our recent webinar unveiling our top 10 emerging technologies.
Blog

FinOps X Recap — AI, Scopes, And FOCUS 1.2

Tracy Woo June 9, 2025
The size of the event and firms in attendance at this year's FinOps X conference underscored that FinOps is not just a math exercise, but a business-critical process. Read the highlights in this review of the event.
Blog

Gone Rogue? AI Can Be Misaligned But Not Malevolent

Brian Hopkins June 6, 2025
Alarming AI behaviors, such as resisting shutdown or exploiting code, stem from misalignment, not intent. These models follow flawed incentives without understanding, making clear goals and safeguards essential. For deeper insight, see the report “Align By Design Or Risk Decline.”
Blog

AI Cost As A First-Class Metric — Our Conversation With David Tepper, CEO And Cofounder Of Pay-i

Michele Goetz June 2, 2025
As AI scales, cost management shifts from a technical detail to a strategic priority. Leaders must balance innovation, ROI, and volatility to drive sustainable value. Get insights from this interview with David Tepper, CEO and cofounder of Pay-i.
Blog

Don’t Overlook Consumers’ Preferences In The Whirlwind Of AI

Stephanie Liu May 30, 2025
Brands tempted to move fast with AI pilots can’t ignore consumer sentiment and readiness for consumer-facing AI experiences. Find out why as we list three key findings from a new report.
More posts