Generative AI
What is generative AI? Generative AI or genAI is defined as set of technologies and techniques that leverage very large corpuses of data, including large language models like GPT-3, to generate new content. Inputs for generative AI may be natural language prompts or other non-code and non-traditional inputs. It is sometimes referred to as AI-generated content or AIGC and can be used by a variety of roles and functions in the enterprise. GenAI includes large language models, generative adversarial networks, diffusion models, and variational autoencoders. It provides the ability to create shortcuts for onerous workflow tasks, speed up delivery times, and enhance employee productivity across multiple enterprise workflows. It increases the scale and speed of analysis and knowledge synthesis for various roles such as developers, marketers, and data scientists. In the short term, it will expand the breadth of human creative expression and drive innovation in product development, design, and content creation.
Insights
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Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy—starting with a WhatsApp chatbot in Brazil.
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From Prompts To Plans: Overcoming The Complexity Gap Between GenAI And AI Agents
While Gen AI's adoption curve has been steep and accelerated, propelled by its immediacy and accessibility, the move to Agentic AI is far less straightforward.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
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America’s AI Action Plan — Infrastructure Implications Unpacked
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AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be more useful than you think.
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AI Regulations Clear Major Hurdles On Both Sides Of The Atlantic
July has marked a defining moment for global AI regulation, as policymakers in both the US and the EU removed or abandoned some heavy roadblocks that stood in the way of laws mandating transparency and regulations enshrining risk management.
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Master Tech Mayhem: Why Technology Leaders Can’t Miss Forrester’s 2025 Technology & Innovation Summit North America
Technology leaders need to get comfortable navigating relentless technology disruption, making bold decisions in the face of uncertainty, and building organizations that are ready to thrive no matter what comes at them. Learn how our upcoming Technology & Innovation Summit North America can help.
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Optimize Your Pricing to Reflect AI Value
Nearly every day, I’m asked about pricing challenges, most of them stemming from the complexities and constant evolution of AI. Pricing models are evolving nearly as quickly as AI technologies. AI Is Driving The Evolution Of B2B Pricing Models Usage-based pricing is rapidly gaining momentum as an alternative to traditional flat-fee and subscription models. This […]
New For 2026! Tech Budget Planning Guide + Workbook
Simplify your 2026 tech budget planning! Download our guide and workbook for recommendations, benchmarks, and actionable templates to help you assess, prioritize, and implement investments.
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MCP Doesn’t Stand For “Many Critical Problems” … But Maybe It Should For CISOs
As autonomous agents evolve from novelty to necessity, the protocols that govern their behavior become critical infrastructure. This blog explores the foundational tools we need to build a trustworthy agentic future.
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Upskilling The Public Sector Workforce For The AI Era
Learn how to unlock AI value in the public sector by developing three capabilities: data literacy, AI fluency, and a pervasive culture of continuous learning and improving.
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Jekyll And Hyde: The Dual Role Of Disruptive Technologies In Sustainability
Disruptive technologies such AI can boost efforts towards some strategic priorities, but can also work against environmental sustainability goals. Learn more about the the dual role played by six of the most important disruptive technologies poised to shape sustainability in 2025.
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Revolutionizing IT Management With Generative AI: The Future Is Here
For CEOs and CIOs, genAI promises more than incremental productivity gains; it provides a new layer of instrumentation that enhances visibility, velocity, and adaptability across the digital enterprise.
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Public Sector: Will Agentic AI Solve Your Integration Problems?
Will agentic AI deliver the seamless integration government agencies have been waiting for, making interoperability a problem of the past? Find out in this post.
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The Taxonomy Automation Gap Constrains Revenue Enablement Technology Effectiveness
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Snowflake Unveils New Enhancements To Extend Its AI Capabilities
Snowflake Summit 2025 highlighted advancements in AI, data integration, and platform capabilities, emphasizing innovation and strategic growth initiatives.
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Beyond The Lakehouse: Databricks’ Bold Play For The Business Persona
The 2025 Databricks Data + AI Summit showcased innovations in lakehouse architecture, AI democratization, no-code tools, and governance to broaden adoption.
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PlatformCon 2025: A Conference Where Platforms Couldn’t Escape The AI Hype
Last week, I joined an analyst panel at PlatformCon 2025 in New York City. Despite its modest size, the conference made a significant impact, showcasing vendor booths from industry giants such as Google as well as innovative startups.
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Announcing The Forrester Wave™: Zero Trust Platforms, Q3 2025 — Choosing A Platform Solution For Your Zero Trust Journey
The latest edition of our Zero Trust platform vendor evaluation, The Forrester Wave™: Zero Trust Platforms, Q3 2025, published today. It highlights how this market continues to improve upon delivering unified solutions that help simplify and operationalize Zero Trust for organizations. Beginning with The Zero Trust Platforms Landscape, Q1 2025, we researched major players in […]
Stop The Friction: Align CIOs & CISOs For Smarter 2026 Budget Planning
In uncertain times, teamwork is everything. Join Forrester analysts live on August 6 to align CIOs and CISOs on budget plans, prioritize smart investments, and fortify your security for 2026.
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What Can I Do To Appear In Zero-Click Search?
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Autonomy Is The Future, But AI Agents Still Deliver Value Today
While the industry continues to grapple with defining AI agents, we researched where AI agents are today, how they’ll evolve over the next five years, and what technical and nontechnical limitations are slowing AI agents’ ability to reach the promised land of autonomy. The key takeaway? AI agents are eyeing autonomy, but your poor documentation […]
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GenAI Reshapes Shopping And Revives SEO
The multibillion-dollar question I’m often asked is: Will a critical mass of consumers shop and check out on Google’s AI Mode, ChatGPT, and Perplexity? Consumers’ loyalty to convenience makes a “yes” most likely. Thirty-eight percent of US online adults, according to Forrester’s Retail Topic Insights 1 Survey, 2025, checked how fast products would arrive before […]
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