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IFS’s Industrial X Unleashed 2025 event promised a future where industrial AI and robotics redefine operations. While the vision is compelling, the journey to digital workers, predictive maintenance, and autonomous workflows is complex.
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AEO demands broader, more intensive collaboration than SEO. Learn how roles should change and where they should intersect in a zero-click world.
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Black Friday and Cyber Monday shed light on how answer engine use affects shopping. Brands need to get ready.
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GenAI has entered its jr. high years — awkward, unpredictable, and forcing enterprises to confront the hard work of growing up. Forrester’s latest research reveals rising trust gaps, shaky ROI, mounting energy and cost pressures, and a workforce caught between anxiety and acceleration. Here’s what leaders need to know now to steer genAI through its messy adolescence and toward measurable value in 2026.
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AI infrastructure has crossed an important threshold. Find out why AI infrastructure decisions feel different and how our latest analysis on the AI infrastructure solutions market can help you make more confident decisions.
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The era of blueprint-driven digital transformation is over. Generative AI has ushered in a no-blueprint phase where enterprises must chart their own course — here’s why that matters and the critical actions that you should take.
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The choice of agentic AI technology for enterprise leaders is best understood as an ecosystem of tech vendors that align with three functional planes, based on the need to: 1) build agents; 2) embed them into business workflows; and 3) manage and govern them at scale. These needs represent functional planes rather than strict layers […]
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Digital content will continue to be shaped by enterprises both investing in and looking to gain practical business value from genAI solutions. Here’s how we foresee digital content evolving.
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The move marks a departure from PANW's security pure-play roots. What's behind the acquisition, and what does it means for PANW and Chronosphere customers going forward?
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For years, the security community decried the lack of transparency in public breach disclosure and communication. But when AI vendors break with old norms and publish how attackers exploit their platforms, that same community’s reaction is split. Some are treating this intelligence as a learning opportunity. Others are dismissing it as marketing noise. Unfortunately, some […]
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Stop chasing the automation rainbow. The hard truth is that pushing AI to replace people often breaks the very processes you’re trying to fix. We explore why “productivity” doesn’t always mean fewer FTEs and how to shift your strategy from headcount reduction to human empowerment.
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In the era of AI agents, most organizations could benefit from AX (agent experience), the discipline to prepare an organization to successfully integrate agents as collaborative partners with the human workforce. Learn more about these five specific AX skills: knowledge curation, change management, critical thinking, interaction skills, and agent oversight.
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Consumers’ rapid shift to natural language and adoption of multimodal search, the voracity of answer engines’ bots, and answer engines’ ability to fill the top of the funnel require marketers to significantly adapt content, technical, and measurement practices. But how? Get answers to the three most frequently asked questions we get from clients around answer engine optimization.
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The AI-driven software development lifecycle is no longer just about the raw power of the model — it’s about context engineering. Find out how context engineering can reduce AI agent drift and more in this post.
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As AI reshapes how research is delivered and consumed, trust isn’t just important — it’s everything. In a world where speed and scale matter, the winners will be those who build AI on a foundation of integrity.
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Anthropic, Google, Microsoft, OpenAI, xAI, and others are making trillion-dollar bets on AI infrastructure. They promise artificial general intelligence (AGI) delivered from the cloud, which they describe as “a country of geniuses in a data center.” But your ROI from AI depends almost entirely on something you’re not investing in — your organization’s capacity to reinvent itself. Find out why.
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Fraud in Asia Pacific (APAC) is evolving at breakneck speed. New payment methods are rapidly becoming new attack surfaces: Instant payment systems such as PayNow and UPI are now mainstream, stablecoins are gaining traction for cross-border transfers, and fraudsters are weaponizing AI-driven scams like deepfakes and social engineering.
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Oliwia Berdak
November 11, 2025
As consumers and businesses learn to operate in a permanent state of skepticism, our trust and privacy predictions reveal how organizations must adapt to survive — and thrive
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Over the past 6–9 months, our team has been working on one of the most ambitious research efforts I’ve led at Forrester: a dual-track program combining dozens of qualitative interviews with development leaders and practitioners and a rigorous quantitative analysis of AI’s employment impact across the software development lifecycle (SDLC).
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Early in the history of Trader Joe's, founder Joe Coulombe devised four simple checks that every product in inventory had to pass to truly tell a story about the brand while also aligning with the operational needs of the business. Can enterprises adopt a similar discipline for AI — a simple heuristic test for executives to cut through the noise and focus on the areas of opportunity that matter most?