Global/Regional Marketing
Marketing teams at global firms need to ensure that their messaging resonates with regional audiences, while supporting global themes. Explore our blog posts for insights and advice on developing a successful regional campaign strategy and content.
Learn about Forrester’s research services for B2B and B2C marketing leaders.
Insights
Blog
Four Key Ways B2B Buying Varies Across Global Regions
Understanding key differences in the purchasing process will improve your marketing, sales, and product strategies.
Blog
Optimising Global Campaigns In The Region
What can regional marketing teams do to break through silos and ensure campaigns are relevant to local audiences? Consider these four steps.