Global/Regional Marketing

Marketing teams at global firms need to ensure that their messaging resonates with regional audiences, while supporting global themes. Explore our blog posts for insights and advice on developing a successful regional campaign strategy and content.

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Four Key Ways B2B Buying Varies Across Global Regions

Beth Caplow April 4, 2022
Understanding key differences in the purchasing process will improve your marketing, sales, and product strategies.

Optimising Global Campaigns In The Region

Mavis Liew August 18, 2021
What can regional marketing teams do to break through silos and ensure campaigns are relevant to local audiences? Consider these four steps.