Marketing teams at global firms need to ensure that their messaging resonates with regional audiences, while supporting global themes. Explore our blog posts for insights and advice on developing a successful regional campaign strategy and content.
In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. 2022 saw a precipitous increase in event costs, with the average cost per attendee around 25% higher compared to 2019. At […]
Explore a few initial findings from Forrester’s 2023 State Of B2B Field Marketing Survey, to be fully unpacked at Forrester's upcoming B2B Summit EMEA and APAC events.
An industry that has long prioritized winning net new business and strengthening internal efficiencies will be forced to reimagine how it creates value for customers across the customer lifecycle. Find practical advice for achieving this at Forrester's B2B Summit APAC.
Understanding key differences in the purchasing process will improve your marketing, sales, and product strategies.