Marketing Annual Planning

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B2B Organizations Are Primed For Growth When Lifecycle, Revenue, And Marketing Unite

John Arnold January 19, 2023
Frontline B2B marketing teams need a cohesive approach to drive growth and get the most value from advances in tactics, technologies, and processes. Discover how lifecycle revenue marketing helps to achieve that.
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B2B CMOs: Top Five Questions About Forrester’s 2023 Planning Guide

Barbie Mattie January 4, 2023
What share of marketing budget should go toward technology? How can marketing leaders spend money to make money? Here, we answer some of the questions we've been hearing since we published our planning guide for B2B marketing executives.

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

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High-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty

Karen Tran October 3, 2022
Whichever side of the recession debate you’re on, what’s clear is that there is economic uncertainty. On the heels of the “great resignation,” where people were leaving jobs in search of better pay, more flexibility, and increased job satisfaction, we’re now seeing hiring freezes at some companies. This doesn’t mean that every company will cut […]
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In An Agile World, Who Needs B2B Marketing Planning?

Subhendu Pattnaik September 12, 2022
With a fiercely competitive business landscape, organisations have pushed the gas pedal to raise their growth momentum. New technologies and tech disruptions are mandating newer ways of working. Constantly evolving customer expectations and buying behaviour are pushing marketing organisations to deliver results and high impact, all the time. B2B marketing teams are under pressure to […]
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Planning Guides 2023: B2B Marketing Leaders

Learn how and where your peers are increasing their investments – and scaling back. You’ll come away with the insight and data you need to target your investment priorities with more confidence and research-led data.
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B2C Marketing Executives: Focus Your 2023 Marketing Plans On High-Value, Customer-First Strategies

Tina Moffett August 25, 2022
Read a few of our key takeaways on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.