It’s award season in Hollywood, and we here at Forrester won’t be outdone. So I’m excited to announce our inaugural Customer Obsession Awards. These awards will recognize leading organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. (Want more information about customer obsession? Check out my video explaining the difference between customer experience and customer obsession.)

Customer obsession isn’t easy. It’s not something that companies do; it’s something that companies are. It requires commitment each and every day. That kind of hard work and dedication deserves recognition.

To that end, we’re enlisting your help to reward organizations and leaders that excel at customer obsession. Awardees will be honored either at CX EMEA (May 10–11, 2023), CX APAC (May 25–26, 2023), or CX North America (June 13–15).

Nominate Yourself For Forrester’s 2023 Customer Obsession Awards

We’re seeking nominations in two categories:

  • Customer-Obsessed Enterprise. This award will celebrate an organization that demonstrates sharp and sustained customer focus in leaders’ decisions and behaviors, in its strategy at the corporate and functional levels, and in its day-to-day operations throughout the enterprise. The winning organization also encourages deep collaboration across the business to ensure that customer obsession aligns to the organization’s brand promise. As a result, the organization achieves quantifiably better outcomes for customers, employees, and the business. Nominations for the Customer-Obsessed Enterprise Award are open to all B2C organizations headquartered in North America, Asia Pacific, and EMEA that have at least 1,000 employees.
  • Customer-Obsessed Leadership. This award will recognize a senior executive who puts the customer at the center of every decision and behavior while balancing both customer and business needs. The winning executive also creates an environment where every employee can do the same and shows how their real-time customer focus creates quantifiably better outcomes for customers, employees, and the business. Nominations for the Customer-Obsessed Leadership Award are open to senior executives at B2C organizations headquartered in North America with at least 1,000 employees. Senior executives in customer experience (CX), marketing, and digital roles are invited to apply.

Submit Nominations Here

Get more information on eligibility, fill out the nomination form, and learn more about the awards process here:

The Forrester team and I look forward to reading the nominations and meeting the winners at our events this year. Award winners and finalists will be notified ahead of each event.