Every year, Forrester’s B2B Awards recognize organizations that are not only delivering business results but also advancing how modern B2B organizations operate, collaborate, and grow. This year, two companies stood out.

At our upcoming B2B Forum EMEA in London, the 2026 B2B Awards winners for the region will not only be celebrated on the mainstage in front of their peers but will also take part in a live discussion and Q&A on September 29, 10:45–11:45 a.m. BST, during an awards deep-dive session.

B2B Return On Integration Honors Winner: Workvivo

The 2026 B2B Return On Integration Honors recognizes organizations that create exceptional business value by aligning teams, functions, processes, and execution around a shared goal. This year’s winner, Workvivo, demonstrated exactly that.

When a major market disruption created a once-in-a-generation growth opportunity, Workvivo brought together product, engineering, sales, marketing, customer success, and partnerships around a single strategic mission. What followed was not simply a successful campaign or sales initiative — it became a companywide effort that transformed how the organization worked, scaled, and delivered value to customers.

Join us to hear directly from Richard Barrett, director of business operations at Workvivo, about the decisions, trade-offs, and leadership choices that helped the organization turn a market challenge into a powerful growth story. Bring your questions! Richard will share what worked, what didn’t, and what other organizations can learn from the experience.

B2B Programs Of The Year Awards Winner: Qlik

The 2026 B2B Programs Of The Year Awards recognize organizations that have built an outstanding, scalable, and measurable B2B program. This year’s winner for EMEA is Qlik.

Qlik developed an integrated account-based digital engagement program that connects executives, sales leaders, account executives, BDRs, marketing teams, relationship intelligence, and buyer intent signals into a coordinated motion focused on influencing buying groups and building stronger customer relationships. More importantly, the program moved beyond individual tactics, establishing a repeatable framework that can be scaled across the business and measured through engagement, relationship growth, meetings, opportunities, and pipeline outcomes.

Join Sally Jacobs, senior director of social media and advocacy at Qlik, to hear how the program was built, how teams were aligned, and the lessons that can help other B2B organizations strengthen their own go-to-market efforts. Ask questions, challenge assumptions, and learn what it really takes to create a program that delivers measurable impact.

Participate In The Conversation!

If you are looking for practical ideas, honest discussion, and proven approaches that you can take back to your own organization, this session is for you. Join us on September 29 at 10:45–11:45 a.m. BST in London. I look forward to welcoming you and discussing these remarkable stories together!

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