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SAP Leonardo Is Growing Up
Here are a few thoughts from the SAP Leonardo Center launch in Singapore in early May. The good news: Since we last reported on Leonardo, SAP is clearer about what Leonardo actually is and has more mature messaging and interesting customer examples to share. Leonardo itself, though, continues to be a work in progress. So, […]
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Select The Right Measurement Vendors Using The Forrester Wave™
Marketers need to wrangle the messy interactions across journeys and use solutions to enable data-driven planning. “The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018” report guides marketers in selecting the right vendors based on their capability needs. Want to learn more about the Wave results and key findings? Join our webinar on May 23, 2018 […]
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Wanted: Professionals Involved In Their Firm’s AI Strategy — Take Forrester’s Latest Survey!
Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. AI adoption started in earnest in 2016, and Forrester anticipates AI investments to continue to increase. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […]
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Wanted: Professionals Involved In Their Firm's AI Strategy — Take Forrester's Latest Survey!
Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. AI adoption started in earnest in 2016, and Forrester anticipates AI investments to continue to increase. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […]
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Automation Technologies, AI, And Robotics Are Critical CIO Targets
We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […]
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How To Ride The Technology Wave (And Not Get Swept Away)
AI, blockchain, chatbot, digital identity, etc. — there’s enough emerging technology in financial services to fill a whole alphabet book. And it’s difficult not to get swept off your feet by visions of bionic men, self-executing smart contracts, and virtual assistants that anticipate our every need. Investing in emerging technology is one of the main […]
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New Tech: Forrester Helps Navigate Uncertainty In Emerging Technology Markets
Do you know what the following 10 things have in common? Airbnb iPad iPhone Kickstarter Lyft Spotify Tesla Roadster Uber Venmo WhatsApp None of these things existed when I joined Forrester in 2006. Today, WhatsApp boasts more than 1 billion daily users; Venmo processes more than $20 billion in P2P payments annually; Kickstarter has raised […]
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It’s Me, Not You – Our Dysfunctional Artificial Intelligence Relationship
We have a tendency to blame technology when things go wrong. I’m the first to admit that after years of working in the technology industry I’ve become more and more annoyed with the technology I use. As artificial intelligence (AI) capabilities have emerged in my smart phone keeping me on schedule, telling me how to […]
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The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018 Is Now Live
I’m excited to announce the publication of The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018. In our 40-criteria evaluation, we identified the 7 most significant vendors – Adobe, IBM, Marketo, Oracle, Salesforce, SAP, and SAS – and researched, analyzed, and scored them. Forrester defines EMSS as: An integrated portfolio of marketing technology products that […]
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Derisking the AI Worker
When you get over the fear of a robot taking over your job – because if you see our robots today they are still pretty dumb – your next big concern is how these new workers are going to perform. It’s not just a training question, it’s a management question. We all know the risk […]
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Forrester Data Infographic: Who’s Driving AI Adoption In The Enterprise?
There’s no doubt that artificial intelligence (AI) and its underlying technology building blocks are top of mind for enterprises today. But who’s driving this change and its adoption within their organizations? On the surface, it may appear that AI is yet another technology that firms will expect their technology organization to champion, evaluate, and bolt […]
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Predictions 2018: Blended AI Will Disrupt Your Customer Service And Sales Strategy
The promise of artificial intelligence (AI) has permeated across the enterprise giving hopes of amping up automation, enriching insights, streamlining processes, augmenting workers, and in many ways making our lives as consumers, employees, and customers a whole lot better. Senior management salivates over the exponential gains AI is supposed to deliver to their business. Kumbayah […]
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AI APIs – Dead Simple AI
Building AI applications is hard work, but cloud vendors are making it easy by exposing simple-to-call, pay-as-you-use APIs. Want to add real-time speech recognition to your app? There’s an API for that. Want to recognize faces in an image? There’s an API for that and many more, courtesy of cloud giants Amazon Web Services (AWS), […]
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Use AI-augmented Speech Analytics To Drive Growth And The Customer Experience
Your customers are very literally telling you what they want, what they think about your products and services, and what they think about their experiences with your company. They are doing this, often unwittingly, through conversations with your salespeople, your customer service reps, with each other online, and increasingly with virtual agents. Up until now, […]
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Smartphones Are Dead. Long Live Smartphones!
This week, Google announced the acquisition of key HTC assets. This will give them some of the hardware technology expertise, the design skills and the experience in smartphone retail distribution they badly need. Due to Android’s massive fragmentation, Google needs to control the distribution of its services, to reduce its traffic acquisition costs and to […]
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Unlock The Business Value Of Data Science, AI, And Advanced Analytics
It is the best of times, and the worst of times to be a data scientist (apologies to Charles Dickens). It is the best of times, because, like never before, we have access to data, computing power, and rapidly evolving tools to create insights and applications with the potential to revolutionize business and the world […]