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US Public Sector Predictions 2022
Read this post to discover six key predictions on US public sector customer and employee experiences, cybersecurity, and technology. Then, dive deeper with a complimentary webinar.
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Cybersecurity And Privacy Are Top Of Mind For Tech Execs
Get a preview of some new Forrester research to help evolve your cybersecurity and privacy practices to meet new threats and ensure confident customer and employee interactions.
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Brands Swagger Into 2022 With Bullish Media Moves
Timidity is giving way to confidence as brands rediscover their mojo.
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The Tools You Need To Up Your Innovation Game
Learn some of the best practices that help technology executives at leading firms develop a sustainable approach to innovation.
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One-Third Of Companies Will Fail At Anywhere Work, And It Won’t Be The Pandemic’s Fault
A range of factors must be addressed for anywhere-work strategies to succeed. Learn what's key for European companies.
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If E-Commerce Keeps Growing, What Happens To Malls And Stores?
We recently discussed the future look of shopping centers and malls with one of the largest players in the commercial real estate world. Here are the major changes we expect to see.
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Attention, Sales Leaders: Treat Potential Hires Like Potential Buyers To Quickly Fill Recs With Qualified Candidates
The competition for hiring great sales reps has never been fiercer. To ensure they hire the best candidates, sales leaders must treat candidates like buyers. Find out how in this blog post.
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It’s Groundhog Day Again — The State Of Enterprise Ransomware Defense
Ransomware attacks have increased threefold since 2020. Is your security team fully equipped? Get four key takeaways from Forrester's new report on ransomware.
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Simplicity Underpins Future Payment Fabric And The Future Of Payments
The future of payments will see firms shift focus from consumers toward businesses, embedding payment technology (not payments), and programmable payments in a quest to mitigate complexity.
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Infrastructure Limitations Make Rural Communities More Vulnerable To The Mental Health Crisis
The widespread adoption of virtual health has made mental health support more accessible for many. Yet for many in rural areas, it remains out of reach.
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Jump-Start Your 2022 Marketing Measurement Strategy With A Focus On Precise And Actionable Insights
Learn three steps to improve your marketing and media measurement strategy in 2022.
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The Future Of CRM: A Forrester Perspective
Learn three key drivers that are expanding CRM’s remit and transforming the technology.
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In The Future, Will You Really Need A CRM?
Just a small fraction of sellers use CRM stages to manage deals. So why do companies continue to pay so much for tools that go unused?
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Proposed Surveillance Advertising Ban, Meet Contextual Targeting
A proposed US law banning surveillance advertising emphasizes that marketers need to invest in contextual advertising, zero-party data, and other less invasive ways to gain audience insights.
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The Future Of Healthcare
Healthcare is going to see some dramatic change in the decade ahead. Find out which areas are most likely to be impacted and what leaders can do to set their healthcare organizations up for success.
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Netflix Saturation Nears, With No Dearth Of Original Content To Binge
We break down what the streaming giant's customer (re)acquisition woes and recent price hike reveal about the state of the streaming market.
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Four Things Sales Executives Should Do Immediately To Ensure A Fast Start To 2022
A sluggish January can be difficult to recover from. Use these insights to start the year on the right foot.
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Achieve High Performance By Learning From Elite Sports Leaders
Elite sports leader create a vision, set a strategy, and recruit the right people for the team’s success. Other parallels with business leaders can also be instructive.
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Happy New Year? What To Know About Employee Burnout In 2022
We spent the entire pandemic studying wellness and well-being at work and our data shows that burnout is not as simple as you think.
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The Security Services Flywheel
The “Security Services Flywheel” is based on the Disney Flywheel. It serves as an explainer on why security services continue to stay relevant, no matter how sophisticated products get.