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Great Balls Of Fire! Customer Engagement Is On Your CMO’s Radar
It's customer marketing’s job to track and report on value to the business. You might not have received a lot of guidance from leadership on this, especially if your organization isn’t mature in its approach to postsale engagement. Begin by understanding what matters to the company.
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New Data: Ads On Netflix And Disney+ Will Pay Off
For both companies, the addition of ads will bring in new revenue from eager advertisers and boost subscriber revenue from price-conscious consumers.
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Aiming For Innovation: Cloud In The US Today
Cloud is no longer simply a path to greater efficiency. Today, it's a strategy for IT modernization. Get a preview of Forrester's new report, The State Of The Cloud In The US, in this blog post.
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Helping You Create Superior Digital Experiences And Products
We guide B2C digital leaders toward new horizons of success with Forrester Decisions for Digital Business & Strategy. Learn how.
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The Reaper Comes For Cyber Unicorns
While the economic downturn is in its early stages, it looks as though the hypergrowth phase of the cybersecurity vendor party has reached an abrupt end.
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You Are Missing Out On Customer Feedback, And It’s On You
Customers share their experiences in multiple ways. Are you capturing it?
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Apple iOS 16: My Takeaways
Apple continues to strive to make experiences easy, secure, and private for its customers. Here, I’ll focus on the aspects of “easy” here, and what popped for me in Apple's keynote at WWDC 2022.
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ESG’s Footprint On Business
The ways in which businesses implement ESG principles varies based on their maturity. Here, we explore the differences among five levels of business ESG maturity.
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The Metaverse Must Be Deeply Human-Centric
At Augmented World Expo 2022, amid the existential debate about the metaverse, there was an increased focus on ensuring its UX is humane, and communal.
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WWDC 2022 Keynote — All About Worldwide, Not So Much Developer
Though the keynote treated development as subordinate, there were some takeaways for developers. We break them down her
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DWS Raided For Greenwashing — Who’s Next?
The incident involving Deutsche Bank’s asset management subsidiary is a cautionary tale for other asset management companies.
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The US Customer Experience Index, 2022, Shows That Brands Struggled During The Past Year
Forrester's 2022 Customer Experience Benchmark Study reveals CX quality in the US has fallen back to early-2020 levels, reversing gains made in 2021.
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B2B Companies Take Action — To A Point — In Response To The War In Ukraine
A recent survey of B2B organizations shed light on what they have been willing to do in response to the war and what has driven those decisions.
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Data Into Dollars: Can You Turn Your Data Into Revenue?
Forrester's research shows that advanced insights-driven businesses were 8.5 times more likely to report at least 20% revenue growth in 2021.
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Build An Adaptive Tech Team To Navigate A Potential Recession
As a recession looms, the tech talent market may reduce from a frenzy to a rolling boil. But it’s not the time to step back from building a more adaptive organization that meets the demands of the business.
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Three Techniques To Better Manage Digital Disruption To The Enterprise
When disaster strikes, how organizations respond is critical to minimizing the impact.
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ESG’s Role As A Market
ESG has been adopted by three major groups according to their own specific motivations. Explore what ESG means to the investment community, the services industry, and individual companies.
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Time For Sellers To Exit The Activity Capture Game
New tools that automate data capture from buyer-seller interactions will unlock a plethora of benefits for sales organizations.
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Planning Is Paramount When Adopting SOAR
To succeed with a security orchestration, automation, and response (SOAR) offering, outline how you'll use it first.