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What To Expect On Singles’ Day 2019

Xiaofeng Wang November 4, 2019
How will retailers compete for sales during this year's mega shopping event? Get a glimpse of how it will unfold.
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Predictions 2020: IoT Expansion Brings Even More Change

Frank Gillett November 1, 2019
Business use of the internet of things continues to expand. Read Forrester's predictions on what to expect from the IoT market in 2020.
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Predictions 2020: Distributed Ledger Technology Moves Beyond Proof Of Concept

Martha Bennett November 1, 2019
In 2020 users of blockchain and distributed ledger technology will focus on operational matters, deployment flexibility and, interconnectivity. Read our 2020 predictions to learn more.
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Predictions 2020: RegTech Funding Will Explode As VC Investments In Other Markets Cool

Carlton Doty November 1, 2019
Tighter investor scrutiny will moderate venture capital and private equity investments. Meanwhile, regulatory technology funding will soar. Read our predictions.
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Predictions 2020: AI Shakes Up Customer Service Workforce And Operations

Ian Jacobs October 31, 2019
AI will change how organizations staff, run, and manage their customer service teams. Read Forrester's 2020 customer service predictions to learn more.
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Predictions 2020: Companies Will Be Bolder, More Controversial With Their Employee Experiences

Samuel Stern October 31, 2019
Getting employee experience (EX) wrong carries significant reputational and business risks. In 2020, companies will get more strategic about EX.
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Predictions 2020: For CX, It’s All About Proving Business Results

Harley Manning October 31, 2019
The ability to deliver business results will be a career-defining issue in the year ahead.
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Predictions 2020: Approaches To Customer Insights Evolve

Gene Leganza October 30, 2019
The coming year will bring changes in approaches to deriving customer insights. Only some firms will succeed.
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Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

Fatemeh Khatibloo October 30, 2019
Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. Read our top privacy predictions.
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Predictions 2020: Automation Strike Teams And Services Rise To Fend Off A Paradox

Chris Gardner October 30, 2019
Read the top three predictions for the automation market from Forrester Research analyst Chris Gardner.
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Predictions 2020: AI Aspirations Will Both Sizzle And Simmer

Srividya Sridharan October 30, 2019
In 2020, companies will become laser-focused on AI value and accelerate adoption. Get Forrester's top three predictions for AI in 2020.
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Predictions 2020: This Time, Cyberattacks Get Personal

Jeff Pollard October 30, 2019
Read the top three cybersecurity predictions for 2020 from Forrester Research analyst Jeff Pollard.
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Predictions 2020: B2B Marketers Pivot From Products To Experiences

Caroline Robertson October 29, 2019
Learn why experience will be the gift that keeps on giving for B2B marketing and sales.
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Predictions 2020: The Media Industry Braces For Long-Term Change

Collin Colburn October 29, 2019
The battle for customer loyalty and wallet share will intensify. What happens in 2020 will have implications that extend well into the new decade.
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Predictions 2020: B2C Marketers Will Balance Cost Concerns With Customer Expectations

Tina Moffett October 29, 2019
Efficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.
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Predictions 2020: Agencies Will Upgrade Or Fade Away

Jay Pattisall October 29, 2019
Economic uncertainty, performance pressures, and other forces will catalyze change in agency processes and capabilities next year.
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Predictions 2020: Ecosystems Are The New Optimizers For B2B Sellers

Joe Cicman October 29, 2019
Learn what B2B sellers must do to innovate and drive value in 2020. Read our predictions for B2B commerce.
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The Last-Minute Holiday Media Plan Recipe

Ryan Skinner October 28, 2019
Help influencers help you this holiday season.
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Predictions 2020: Uncertainty Equals Opportunity For The CIO

Brian Hopkins October 28, 2019
In 2020, CIOs at leading firms will help their firms turn uncertainty into opportunity by transforming customer and employee experiences.
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Predictions 2020: CMOs Must Extend Their Span Of Control In The Name Of Customer Value

Keith Johnston October 28, 2019
The age of the customer has redefined the CMO role. Failure to adapt could lead to a loss of relevance. Vice President and Research Director Keith Johnston explains what chief marketers must do in the near term.