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Blog
Ghost In The Machine? No, It’s A Robot, And It Is Here To Help
Just a few years ago, conversations about robotic process automation (RPA) were scattered and far between. Those familiar with RPA had a limited understanding of its potential and at best had carried out only a few isolated “proof of concept” experiments. Today, the RPA market is estimated to reach $2.9 billion by 2021, and conversations are becoming more frequent. As a Forrester advisor on the Technology Council, I’ve partnered with senior technology leaders to find […]
Blog
Predictions 2019: Transformation Goes Pragmatic
Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes. It’s a good description for what we are seeing in a market that carried ambitious strategies into 2018 but ran afoul of internal headwinds. Don’t get me wrong, the […]
Blog
Predictions 2019: Cloud Computing Comes Of Age As The Foundation For Enterprise Digital Transformation
Last year, Forrester predicted that cloud computing would radically accelerate enterprise transformation everywhere. After a decade of powering small and medium business success — and giving disruptive companies the tools and technologies they needed to compete head on with the world’s largest firms — cloud was poised to drive significant enterprise change in the very firms being […]
Blog
Predictions 2019: Steady Evolution In Blockchain Will Continue, Unless Disillusionment Causes A “Winter”
“The visionaries will forge ahead; those hoping for immediate industry and process transformation will give up.” This was the opening sentence of my blog post accompanying Forrester’s DLT/blockchain predictions for 2018. I’m repeating it here, because it’ll continue to hold true for 2019 — with one proviso: There’s a real risk that we’ll experience the beginning […]
Blog
Predictions 2019: In Healthcare, CX Measurement Frameworks, Virtual Care, And AI Come To The Fore
The US population is growing and aging. The volume of patients and the prevalence of chronic conditions are rising. Payers and providers alike are feeling the strain of healthcare’s antiquated system and the damaging effects it has on quality of care and revenue. As a result, the US healthcare market is going through a much-needed […]
Blog
Predictions 2019: Financial Services Firms Shift Their Focus To Operational Efficiency
In the decade since the global financial crisis, much of the financial services industry has made a strong recovery. While many governments are still nursing large debts, most banks, investment management firms, and insurance companies have long since returned to good health. Growing economies, rising interest rates, and increased trading activity have delivered strong earnings […]
Video
DAM Or Web CMS? Find Out Which Digital Experience Technology You Need
We get a lot of questions from clients about the differences between digital asset management (DAM) and web content management systems (web CMSes). In this two-part series, Mark Grannan and I break down the technologies into four categories: users, assets, workflow, and delivery. In our first video, we tackle users and assets. Do you need […]
Blog
‘Tis The Season – Your Customers Might Need A Little Nudge
On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November . . . ”). As days get shorter, Bonfire Night is also a friendly reminder that it’s that wonderful time of the year (again) when we […]
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Predictions 2019: Employee Experience Moves To Center Stage
Companies and executives are paying attention to employee experience as never before. There are good reasons for this attention. Chief among them is the historically low unemployment rate, which gives employees options that they are taking advantage of. Employees are quitting their jobs at the fastest rate since 2001.[i] What’s more, companies that care about […]
Blog
Predictions 2019: Cybersecurity Faces Old Familiar Foes, Costly New Attacks, And Welcome Leadership Changes
Next year, the biggest challenges to the cybersecurity industry will come from outside forces. In 2019, geopolitical trends will reintroduce old enemies and escalate issues of cyberespionage and sabotage. As criminals follow the money — as they are wont to do — they will use emerging technologies to go after commerce in a BIG way. […]
Blog
Predictions 2019: Ethics And Consumer Action Transform Privacy Practices
2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest consumer data breach to date, and Facebook disclosed separate incidents of data misuse and a massive data breach. Amidst this whirlwind, consumers aren’t waiting on the sidelines — Forrester data shows that 79% of […]
Blog
Predictions 2019: CIOs, Don’t Put The Cart Before The Horse
While playing the role of parent, I find that I trot out old tropes like “apply the rules,” “start with the basics,” and “don’t get ahead of yourself” when helping my kids with their homework. And I find that I get into some of the same conversations when I have the opportunity to engage with […]
Blog
Predictions 2019: Brand Commands Renewed CMO Attention
Customer experience (CX) was at the forefront of CMOs’ minds in 2018. They shifted ad budgets (under siege thanks to trust and transparency issues) to even more technology and CX initiatives. Good news: The focus is creating more emotionally resonant and useful brand experiences such as Disney’s MagicBand. Bad news: The competitive advantage these experiences […]
Blog
Predictions 2019: Customer Experience Comes Under Fire
Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row. And what little movement that did happen was toward the middle of our scale, where 62% of brands bunched up in […]
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Forrester’s Cyber Predictions For 2019: The European Take
Today, my team published Forrester’s predictions for the cybersecurity industry in 2019. We listed five key trends that we think will impact the industry over the next 12 months. Here is my take on how three of these trends will play out in the European cybersecurity market: Economic espionage in Europe will increase due to […]
Blog
India’s eCommerce Firms Brace For Additional Losses
This week, India’s key eCommerce firms — Flipkart, Paytm Mall, PhonePe, ShopClues, and Swiggy — posted combined losses of ₹6,445 crore (US$970 million) for the 2017–2018 fiscal year. We expect this to worsen in the coming years as companies scale up rapidly to capture market share. Forrester sees the following trends coming in the Indian […]
Blog
Key Takeaways From The Forrester Wave™: Global Merchant Payment Providers, Q4 2018
We recently published the “The Forrester Wave™: Global Merchant Payment Providers, Q4 2018” report, which identifies the 11 most significant global payment vendors that can help enterprise merchants with their omnichannel efforts. The report includes assessments of ACI Worldwide, Adyen, Chase Merchant Services, CyberSource, Elavon, First Data, Ingenico Group, Paysafe Group, Wirecard, Worldine, and Worldpay […]
Blog
AI And Automation Aren’t Quick Wins — Invest Anyway
Automation, AI, and robotics have risen to the top of the CIO agenda, but the road to realizing business value with these technologies is long and winding. Organizations that succeed with these technologies make numerous investments in prerequisites, which Forrester encapsulates in a model called RQ, the robotics quotient. We’ve just released a new report […]
Blog
Is Your Online Holiday Traffic Naughty Or Nice?
This blog post is part of Forrester’s Holiday 2018 retail series. By now, you have laid out plans for your holiday sales season in hopes of exceeding customer expectations and sales targets. This includes updates to your websites and mobile apps, reward programs for your loyal customers, and adjustments to ads and sale prices as the […]
Blog
How To Navigate The Corporate And Startup Dance
(By Carl Doty at Forrester Research and Nader Ghaffari at Venture Scanner) Successfully engaging with the startup community will not only give corporations a competitive advantage but can also mean the difference between future relevance or demise. As a result, corporations of all sizes are launching innovation programs. The corporations’ objectives are chiefly to understand […]