Time For A Digital Experience Transformation
For decades, you’ve scrambled the machinery to engage customers in every moment they crave. Web, mobile, search, social, marketplace, messaging, YouTube, Insta, Snapchat, Facebook, TikTok, metaverse, and more. Across every step of their journeys under the jurisdiction of marketing, commerce, and digital experience teams.
The result is a cacophony of touchpoints, experiences, systems, teams, and moments. It sort of works. You do serve customers in some of their moments of need. But it doesn’t always feel great — to you or to them. You’re leaving value on the cutting room floor, incurring costs you could be avoiding, and, it turns out, often disappointing your customers.
It’s time for a bigger, bolder approach, one that marshals the entire value of your company and ecosystems to:
- Orchestrate experiences across the entire customer journey. You will implement an experience architecture to link and personalize moments across media, marketing, and commerce moments; reach customers on their marketplaces and platforms; and bring a consistent feeling to it all.
- Fulfill experiences in every moment of engagement. This requires deep integration into your core systems and processes, including fulfillment, data, content, and loyalty.
- Transform your digital customer experiences. Differentiation in the digital realm is hard. Things look the same. Creative expression of your brand experience is key. Personalization at scale means scaling your content operations as well as integrating and harnessing all your data assets.
You will need help. Digital agencies and consultancies are banking on it and amassing the expertise, platforms, and partnerships to that end. But which digital experience agency or consultancy is best for you?
Because you need providers that can cover all touchpoints, we shifted our approach to evaluating agency services to help you identify the ideal provider for your industry and scenario. For the first time ever, we evaluated a broad swatch of an agency’s services: digital experience, creative and content, data strategy and activation, media and management, and marketing strategy.
We have detailed data on 67 digital experience service providers and have done deep evaluations of 14 of the largest. We can help you pick the best provider to transform your digital experiences based on their full portfolio of services. If you are a Forrester client and have any questions about experience transformation or the capabilities of the digital experience service providers we evaluated, please reach out via Forrester’s inquiry process.
Want to learn more about this topic? Join us at the upcoming Technology & Innovation North America event live September 29-30 where I’ll be hosting a session entitled The Value-Aligned Technology Stack: A Better Business Technology Conversation.