Forrester Research For:
Customer experience leaders must create experiences that meet or exceed customer expectations to drive profits.
To succeed, you must design outstanding experiences and the ecosystem to deliver them, demonstrate the business value of customer experience as a discipline, and lead its adoption across the organization.
Chief Customer Officer
Chief Experience Officer
Director of Customer Experience
VP of Brand Experience
November 11, 2015 | Deanna Laufer
October 20, 2015 | Thomas McCann
October 14, 2015 | Ryan Hart
October 9, 2015 | TJ Keitt
November 24, 2015 | Deanna Laufer
Great customer experiences stem from a company's deep understanding of its customers' motivations, goals, and behavior. This understanding is fundamental to breaking the cycle of asking and receiving...
November 16, 2015 | Tony Costa
Personas and customer journey maps are valuable tools that support customer experience (CX) professionals' tactical design decisions and high-level strategic goals of progressing toward...
Customer Experience Management...
Customer Experience Management, Marketing & Strategy...