Customer Experience Leaders

Earn Devoted Loyalty And Fuel Growth

As a customer experience (CX) leader, you align your organization around customer value. From the C-suite on down, you advance customer-centricity — evaluating experiences from the customer’s point of view. This approach drives loyalty and growth. But rallying the necessary level of focus and alignment is tough, to say the least. It requires persuasiveness, adaptability, and determination to move the needle and realize your CX vision.

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Challenges We Can Help You Tackle

You aim to justify greater CX investment while demonstrating the value and influence of CX initiatives. It takes continuous effort to master the discipline of customer experience and earn the devoted loyalty of your customers. Forrester helps you face the day-to-day challenges you must overcome to achieve success for your organization.

Guide

Optimize Spending And Boost CX ROI

Budget Planning Guide 2026: Customer Experience

Guide

Demonstrate CX Value

Measure And Prove The Value Of Your CX Function

Guide

Leverage Customer Journey Maps To Drive Transformation

How To Use Journey Transformation To Kick-Start A Customer Experience Transformation

Hear Forrester VP and Research Director Rick Parrish explain how Forrester can help CX leaders prove the value of CX and deliver on a total experience for customers.

Bold Solutions Fit For You

Forrester empowers customer experience leaders to mature their organization and fuel predictable business growth with experiences intentionally created to drive loyalty across customers’ most meaningful touchpoints.

Deliver Experiences That Fuel Growth

Forrester Decisions for Customer Experience helps leaders strengthen their CX discipline, maximize the ROI of CX improvements, and tie customer experience to business results.

Deliver On The Brand Promise, Every Time

The Total Experience Score gives you a clear view of how well your organization is delivering the experience your brand promises. It helps you identify where expectations fall short, prioritize improvements, and partner with marketing to create more consistent, connected experiences.

What Our Clients Are Saying

Best Egg

How Best Egg Redefined Its CX Strategy

Discover how Best Egg elevated its CX game and made customer experience a shared focus throughout the company.

BC Hydro & Power Authority

Build A Customer-First Culture, Step By Step

How do you infuse customer centricity into a company’s culture? Having a playbook helps. Learn how Forrester helps BC Hydro & Power Authority operationalize customer centricity.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events For CX Leaders

Blogs

Blog

Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee

Aurelie L'Hostis 3 days ago
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy—starting with a WhatsApp chatbot in Brazil.
Blog

AIA Wins Forrester’s 2025 Customer-Obsessed Enterprise Award In APAC

Dane Anderson 4 days ago
AIA Group has won Forrester’s 2025 APAC Customer Obsession Award, recognized for putting customers at the heart of its strategy, operations, and leadership. The company stood out among strong contenders across the region.
Webinar

How To Simplify CX Tech Buying Decisions With Function-First Thinking

Learn how Forrester’s Function-First Framework helps CX leaders simplify complex technology decisions, prioritize functionality, avoid wasted investments, and align tech with strategic business goals.
Blog

Capgemini’s $3.3B Bet On WNS: The End Of Traditional BPO As We Know It

Vasupradha Srinivasan July 18, 2025
Capgemini’s recent announcement of its intent to acquire WNS for $3.3 billion represents more than just consolidation in the business process outsourcing (BPO) space. This deal reflects a decisive shift in the industry: The traditional, labor-intensive outsourcing model is giving way to intelligent, AI-powered service delivery. In today’s BPO market, AI is no longer a […]

Meet A Few Of Our Customer Experience Analysts

Talk To Us

Get in touch to learn how Forrester can help with your CX challenges.