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Customer Experience
Leaders

Earn Devoted Loyalty And Fuel Growth

As a customer experience (CX) leader, you align your organization around customer value. From the C-suite on down, you advance customer-centricity — evaluating experiences from the customer’s point of view. This approach drives loyalty and growth. But rallying the necessary level of focus and alignment is tough, to say the least. It requires persuasiveness, adaptability, and determination to move the needle and realize your CX vision.

DISCOVER HOW FORRESTER CAN HELP

Challenges You Face

You aim to justify greater CX investment while demonstrating the value and influence of CX initiatives. It takes continuous effort to master the discipline of customer experience and earn the devoted loyalty of your customers. Forrester helps you face the day-to-day challenges you must overcome to achieve success for your organization, including:

  • Making the case for an established CX function.
  • Operationalizing CX across the organization.
  • Linking CX to ROI and business goals.
  • Connecting employee and customer experience.
  • Embedding customer data through businesswide operations.

Hear Forrester VP and principal analyst David Truog share best-practice tips on how to design and continuously improve experiences that increase customer loyalty.

Bold Solutions Fit For You

Forrester empowers customer experience leaders to mature their organization and fuel predictable business growth with experiences intentionally created to drive loyalty across customers’ most meaningful touchpoints.

Deliver Experiences That Fuel Growth

Forrester Decisions for Customer Experience helps leaders strengthen their CX discipline, maximize the ROI of CX improvements, and tie customer experience to business results.

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In my marketing career, I don’t recall a time where my goal was anything other than to drive (or at least meaningfully contribute to) brand and company growth. If a brand was growing — grow more! If it was declining — turn it around! Despite any macro headwinds or resource constraints, the objective was always […]
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Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change. A February 2023 IAB Europe report […]
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Introducing Forrester’s Revenue Growth Framework

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Boost bottom-line profitability with a structured and strategic approach to top-line revenue growth by activating five marketing levers.
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Discover More Insights For CX Leaders

Upcoming Events For CX Leaders

CX North America

Nashville & Digital

CX APAC

Sydney & Digital

CX EMEA

London & Digital

Meet A Few Of Our Customer Experience Analysts

Joana de Quintanilha

VP, Principal Analyst

Gina Bhawalkar

Principal Analyst

Judy Weader

Senior Analyst

Su Doyle

CX Exec Partner & Sr Analyst

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Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060