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Digital Leaders

Enhance The Business Value Of Digital Products And Experiences

Emerging market dynamics such as artificial reality and supply chain challenges have spurred changes in consumer behavior and accelerated the pace of digital disruption. Digital leaders are under pressure to leverage the skill sets, technology, and data necessary to deliver distinguished digital experiences that will win over today’s empowered consumers.

For many leaders today, this means fundamentally transforming their digital business strategies for engaging customers, including achieving a renewed understanding of what consumers value and what it means to deliver truly relevant experiences.

How Forrester Can Help

Challenges You Face

It’s a demanding time for digital leaders. Businesses struggle to align on the role of “digital,” and the maturity of digital organizations varies across industries and regions. At the same time, disruption is in full force as emerging technologies change consumer demands. We understand the challenges in front of you as you explore innovative ways of getting ahead:

  • Dynamic competition and the threat of new entrants and commercial models
  • Gaps between great digital experiences and lackluster physical products
  • An acute need for robust internal and external ecosystems to deliver world-leading digital experiences
  • A lack of metrics and measurements that link digital experiences to business goals

How Forrester Helps You Drive Business Results

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Bold Solutions Fit For You

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Win With Superb Digital Experiences

Forrester Decisions for Digital Business & Strategy provides you with tools and frameworks to help you tackle your priorities and hands-on guidance to help you overcome digital divides, win and retain more customers, and accelerate the future profitability of your business.

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Consulting

Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work to fully customized, long-term transformation initiatives.

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Blog

Geopolitical Volatility Puts Digital Sovereignty Center Stage

Dario Maisto 3 days ago
Mounting geopolitical pressures have made digital sovereignty an everyday talking point as organizations and individuals seek more autonomy from foreign government dependency and potential influence. Learn about new sovereign options and technology choices that will shape a new sovereign tech landscape in incremental steps over the next decade.
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Blog

Design Digital Experiences That Reflect Where And How Europeans Engage Today And In The Future

Aurelie L'Hostis 4 days ago
To meet rising customer expectations, organizations must ground their digital experience strategies in a data-driven understanding of their users.
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Blog

Redefine How You Measure Digital Experiences At CX Summit APAC

Zhi Ying Barry 4 days ago
Mature firms relentlessly connect digital experience (DX) metrics to business and customer outcomes. More importantly, they follow a disciplined methodology to ensure that they are tracking the right DX metrics that lead to meaningful customer and business impacts.
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Blog

As Consumers Turn To Agentic AI Use Cases, Businesses Must Adapt Or Be Left Behind

Sandy Carielli 6 days ago
When we published our report, The Age Of Agents — GenAI-Fueled Virtual Assistants Will Fundamentally Change Digital Interactions, in 2023, we were watching the rise of generative AI and looking around the corner, noting that AI agents will reduce consumer friction and change how consumers engage with digital businesses.
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Discover More Insights For Digital Business Leaders

Upcoming Events For Digital Leaders

CX Summit North America

Nashville & Digital

CX Summit APAC

Sydney & Digital

Technology & Innovation Summit APAC

Sydney & Digital

Technology & Innovation Summit EMEA

London & Digital

Technology & Innovation Summit North America

Austin & Digital

CX Summit EMEA

Amsterdam

Meet A Few Of Our Digital Business & Strategy Analysts

Zhi Ying Barry

Zhi Ying Barry

Principal Analyst

Emily Pfeiffer

Principal Analyst

Peter Wannemacher

Principal Analyst

Brandon Purcell

VP, Principal Analyst

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Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060