Media Coverage

The Economist: The publication cites Forrester data in a special report about the future of shopping. The Food Stall section references figures on the growth of online grocery sales. Read the full article here.

Financial Times: As Silicon Valley startup Stripe seeks to expand its products and global reach, Senior Analyst Lily Varon says other companies are seeing similar opportunities to enter the payment systems landscape. Read the full article here.

Marketplace: Principal Analyst Jim Nail discusses why Amazon will pay nearly $1 billion a year to be the exclusive carrier of “Thursday Night Football: “Amazon is so enormous that a billion dollars for them is not the same as a billion dollars would’ve been for Fox or another network.”  Read the full article here.  

The Washington Post: Principal Analyst Arielle Trzcinski discusses the growth of Amazon Care and how the tech giant is tailoring its strategy to “build a model that will work and meet consumers where they are.” Trzcinski’s insights about Amazon Care are also included in the Financial Times. Read the full article here.  

Reuters: In the wake of Square’s plans to buy Tidal, VP & Principal Analyst Martha Bennett describes how companies and artists using blockchain-based systems to sell music have limited success. This article has also been syndicated to Financial Post. Read the full article here.

The Wall Street Journal: VP & Principal Analyst Bobby Cameron shares insights about why CIOs at leading enterprise tech companies like Salesforce should work directly with company product engineers to develop and test business software for customers. Read the full article here.

China Daily: Principal Analyst Charlie Dai speaks about Huawei’s decision to accelerate R&D and build an open tech ecosystem of its own, as the company transitions from Google’s Android operating system to HarmonyOS. Read the full article here.

The Wall Street Journal: Principal Analyst Andrew Hogan describes how companies are starting to prioritize investments in making their products easier to use: “This is an area that’s going to see huge investment over the next few years.” Read the full article here.

The Wall Street Journal: Andrew Hogan describes how, with CIOs and CMOs making more investments, the design industry has grown “two to four times bigger than it was five to 10 years ago.” The article also cites Forrester data about how companies will likely spend an estimated $162 billion in this industry worldwide this year. Read the full article here.

The New York Times: VP & Principal Analyst Dipanjan Chatterjee discusses why advertisers are deliberately putting more focus on Hollywood-level branded content to better integrate themselves into consumers’ lives. This article has also been syndicated to Firstpost. Read the article here.

Reuters: Forrester has been featured in two stories: one that includes data about the size of India’s retail market, and Reliance Retail’s strategy to focus on private label brands. These stories have also been syndicated to Times of India (One, Two), Economic Times (One, Two), Business Standard (One, Two), Hindu Business Line, and Channel NewsAsia. Read the full article here and here.