Planning Assumptions 2022: Set A Steady Course For Growth
Instead of a return to “normalcy,” 2021 brought the challenges of a halting recovery and a still-disrupted business climate. For B2B marketing, sales, and product leaders, anticipating customer and market dynamics may feel particularly daunting. Vice President and Group Research Director Monica Behncke explains how Forrester’s Planning Assumptions can serve as a guide through ongoing uncertainty.
Planning Assumptions 2022: B2B Marketing
Marketing leaders have a clear opportunity to drive meaningful change and growth. Learn what it will take to seize it.
How B2B Marketing Executives Can Plan For Unpredictable Weather
Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success.
APAC Marketing Planning For 2022: When “New Normal” Morphs Into “Business As Usual”
What does 2022 look like for APAC marketing leaders? Principal Analyst Mavis Liew provides a sneak peek.
Marketing Operations Wears Many Hats: Find The Best Fit For 2022
Where should you focus your efforts in 2022 to deliver the best possible customer experience and better organizational performance? Start with these five areas.
Moving From A Lead-Centric To A Buying-Group Focus Is Key To Demand And ABM Success
As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.
In 2022, Channel Marketers Must Prioritize Customer And Partner Value
A focus on enhancing the partner experience and generating customer value are key to channel marketing success in the year ahead.
The Buyer's Journey Is The Portfolio Marketer's Key To Planning For 2022
Understanding how today’s buyers gather information and being ready to educate and engage with them, wherever they are, is more important than ever.
North America Planning Assumptions 2022: B2B Marketing
2022 Priorities & Planning: EMEA B2B Marketing Leaders
2022 Planning Priorities For APAC Marketing Leaders
How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year
Planning Assumptions 2022: B2B Sales
A myriad of forces have transformed the way B2B sellers engage with buyers. It’s time for sales leaders and organizations to move beyond adaptation and commit to transformation.
In 2022, Insights-Driven Sales Organizations Will Win
B2B sales leaders need to move away from conventional, comfortable approaches and embrace the realities of today’s digital-first buying climate. Learn what the shift requires.
Five Perspective Shifts Sales And Revenue Operations Leaders Need To Make In 2022
As the B2B buying process becomes more complex, sales operations teams face escalating demands. Learn about the trends that will shape sales operations leaders’ priorities in the year ahead.
Sales Enablement Leaders Must Emphasize Role-Specific Enablement In 2022
Buyers expect sellers to not only demonstrate a deep understanding of their market, industry, and role — but also to anticipate their next steps. Sales enablement leaders need to ensure that reps have the content, credibility, competency, and confidence to deliver.
North America Planning Assumptions 2022: B2B Sales
Priorities & Planning 2022: EMEA B2B Sales Leaders
Transformation, Not Adaptation, Will Be Key For B2B Sales Leaders In 2022
The Keys To Better Post-Sale Customer Relationships In 2022
Existing customers account for more than three-quarters of annual revenue for B2B organizations, Forrester data shows. Find insights to deepen customer relationships in our “B2B Customer Engagement: Planning Assumptions 2022” report.
Product Management Leaders Should Make 2022 The Year Of Customer Value
There will be KPIs to achieve and roadmap goals to hit, but customer-centric approaches will be critical to product management leaders’ success.
What’s Next In B2B Content? Five Important Focus Areas For 2022
Content is the backbone of the buyer’s journey and the customer experience. Keep it strong with these five best practices.
Take Your Knowledge Further
Explore our related resources for B2B leaders:
Charting A Path To Growth: B2B CMO Findings From The Forrester Marketing Survey
Driving Revenue Growth: Reach Next-Level Revenue Engine Performance By Switching From Leads To Opportunities
Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Study
Access Our Planning Assumptions Reports
Not a client? Talk to us.
Not a client? Let us know how we can help with 2022 planning and beyond.
Thanks for your interest in becoming a client — we will be in touch within one business day.