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Interactive Marketing Professionals

You are responsible for developing and implementing digital marketing strategies and programs and evangelizing the value of digital marketing across the organization.

Who this role is for:

VP of Interactive Marketing
VP Digital and Online Media
VP of eMarketing
Social Strategist
Online Community Manager

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Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Boost customer acquisition and retention with the optimum marketing mix:

Select the right marketing services provider:

Use digital media effectively:


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Interactive Marketing Blog

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Latest Research For This Role

Report: Benchmark Your North American Social Marketing Efforts

Benchmarks: The Social Marketing Playbook

April 23, 2014 | Kim Celestre

North American marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives, using an average of 7.5 social tactics each. In this report, we show you...

Report: Case Study: Zoetis Sponsors A Mobile App To Build Brand Awareness

A Mobile Marketing POST Report

April 23, 2014 | Jennifer Wise

Pfizer Animal Health, a global animal health company, was rebranded Zoetis in 2013. With a new name, the company needed a way to raise awareness in the marketplace. To connect with its audience, it...

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Analysts Serving This Role

  • Kim Celestre

    Kim Celestre

    Go-To-Market Strategies, Customer Experience Management...

  • Ryan Skinner

    Ryan Skinner

    Marketing Methods, Acquisition Marketing...

  • Josh Bernoff

    Josh Bernoff

    User-Generated Content, Customer Experience Management...

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

May 13, 2014 - May 14, 2014

Webinar: Shining A Spotlight On The Emerging Market For Social Risk And Compliance Solutions

May 22, 2014

Forum: Forrester's Forum For Customer Experience Professionals

June 24, 2014 - June 25, 2014

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