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Interactive Marketing Professionals

You are responsible for developing and implementing digital marketing strategies and programs and evangelizing the value of digital marketing across the organization.

Who this role is for:

VP of Interactive Marketing
VP Digital and Online Media
VP of eMarketing
Social Strategist
Online Community Manager

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Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Boost customer acquisition and retention with the optimum marketing mix:

Select the right marketing services provider:

Use digital media effectively:


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Interactive Marketing Blog

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Latest Research For This Role

Report: Mobile Advertising: It's Time To Get Personal

Dump Your Desktop Approach For Integrated, Individualized Mobile Ads

April 15, 2014 | Jennifer Wise

Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile...

Report: Mobile Is The Real Driver For US Social Media Growth

ForecastView Document

April 14, 2014 | Jitender Miglani

We recently published the Forrester Research Social Media Forecast, 2014 To 2019 (US). This report discusses how the mobile channel (which includes smartphones and tablets) will be a catalyst for the...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

May 13, 2014 - May 14, 2014

Webinar: Shining A Spotlight On The Emerging Market For Social Risk And Compliance Solutions

May 22, 2014

Forum: Forrester's Forum For Customer Experience Professionals

June 24, 2014 - June 25, 2014

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