B2B Marketing Leaders

Drive A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

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Challenges We Can Help You Tackle

Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.

Guide

Position Marketing As A Strategic Partner

The Six Mindset Shifts Top Marketing Leaders Embrace

Guide

Drive Customer-Centric Alignment

Fuel Growth Through Customer-Centered Alignment

Toolkit

Prove Marketing's Business Impact

Capture The True Value Of Marketing: A B2B Marketing Leader’s Toolkit

Webinar

Unlock Consistent Revenue Growth

The Future Of Revenue Operations

Guide

Develop An Adaptive Annual Marketing Plan

Seven Steps To An Effective Annual Marketing Plan

Guide

Gain A Competitive Edge

Generative AI: A Pragmatic Guide For B2B CMOs

Cut Through Complexity And Deliver Growth

The stakes are high for today’s B2B marketing leaders. Hear how Forrester Decisions can help you break through to buyers, demonstrate the value of marketing, and stay ahead of change in an evolving B2B market.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.

B2B Marketing Executives

Ignite customer-obsessed growth and drive measurable impact on revenue, retention, and advocacy.

Portfolio Marketing

Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.

Demand & ABM

Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.

Partner Ecosystem Marketing

Optimize your partner ecosystem and develop, enable, and engage your partners to build loyalty and amplify revenue growth.

Revenue Operations

Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.

Forrester Market Insights

Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly changing B2B market.

What Our Clients Are Saying

Tax Systems

Driving Revenue Growth Through Better Brand Recognition

Hear how Tax Systems doubled the size of its deals and cut its time to close deals by nearly half after working with Forrester to refine its messaging.

SAS Institute

How SAS Aligned Marketing And Sales

Wanting to prove how marketing could turbocharge sales efforts, SAS turned to Forrester. Hear how implementing Forrester’s Plan-On-A-Page methodology tightened marketing-sales alignment — and proved marketing’s strategic value in the process.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events for B2B Marketing Leaders

Blogs

Blog

Four Questions To Ask When Selecting An All-In-One Event Management Platform

Conrad Mills 4 days ago
Too many organizations treat their event technology as a tactical rather than strategic asset, with different teams selecting and deploying solutions in silos. This leads to wasted resources, overlapping capabilities, and data silos. Consolidating on to a single all-in-one event management platform (EMP) solves these challenges and also helps teams deliver more personalized and digital-centric […]
Blog

Scaling Customer Success Through Digital Can Double Your ROI

Laura Ramos 5 days ago
Customer success (CS) teams continue to improve as important business functions. As B2B firms dedicate more resources to CS, leadership wants reassurance that this investment delivers solid returns. Proving this becomes challenging when scaling customer success happens primarily through headcount and by teams segmenting coverage into low-touch and high-touch models. As the costs grow, so […]
Blog

Every Revenue Process Transformation Will Be Unique — Just Get Started

Amy Hawthorne 6 days ago
A revenue process transformation isn’t a project or single workshop initiative. It’s an ongoing, collaborative effort that requires organizations to meet their buyers at every stage of their journey. Learn what it takes to get started.
Blog

OK, AI, Buy Me Some Enterprise Software

John Buten 6 days ago
If your buyers use genAI to research your product and don't put you on their short list, how would you even know? B2B buyers are rapidly adopting genAI, changing how they shop. B2B companies need to start preparing for much smarter shoppers.

Meet A Few Of Our B2B Marketing Analysts

Talk To Us

Get in touch to learn how Forrester can help with your B2B Marketing challenges.