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Challenges We Can Help You Tackle
Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.
Position Marketing As A Strategic Partner
The Six Mindset Shifts Top Marketing Leaders Embrace
Drive Customer-Centric Alignment
Fuel Growth Through Customer-Centered Alignment
Build A High-Performance Marketing Function
A Blueprint For Elevating B2B Marketing Performance
Develop An Adaptive Annual Marketing Plan
Seven Steps To An Effective Annual Marketing Plan
Stay Ahead Of Groundbreaking Shifts
Principal Analyst Lisa Gately explains how B2B marketing leaders can gain the most benefit from generative AI on our What It Means podcast.
Bold Solutions Built For You
Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.
B2B Marketing Executives
Ignite customer-obsessed growth and drive measurable impact on revenue, retention, and advocacy.
Portfolio Marketing
Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.
Demand & ABM
Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.
Partner Ecosystem Marketing
Optimize your partner ecosystem and develop, enable, and engage your partners to build loyalty and amplify revenue growth.
Revenue Operations
Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.
Forrester Market Insights
Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly-changing market.
What Our Clients Are Saying
Prove Marketing ROI Amid Continual Change
Hear how partnering with Forrester helped Philips stay attuned to its evolving client base and lift marketing ROI.
Why VMWare Tanzu Ditched MQLs For Buying Groups
Shifting focus away from marketing-qualified leads (MQLs) can help marketing teams improve efficiency and performance. Hear about VMWare Tanzu’s journey and how Forrester supported its work.
See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.
Upcoming Events for B2B Marketing Leaders
Blogs
Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!
One Size Doesn’t Fit All: How Tech Marketers Leverage Business Cases
How GenAI Is Impacting The Social Tech Landscape
Three Mistakes That Demand And ABM Marketers Make In B2B Expansion
Meet A Few Of Our B2B Marketing Analysts
Talk To Us
Get in touch to learn how Forrester can help with your B2B Marketing challenges.