ByteDance officially launched its social commerce experience, “TikTok Shop,” in the US. It includes features such as a dedicated shop tab for searching products or browsing product categories, the ability for creators to tag products for purchase, an affiliate funnel for sellers, secure checkout, and brand product portfolios. So far, over 100,000 creators signed up […]

Curious about Zero Trust in the cloud? Learn more about it in this preview of our upcoming Security & Risk Forum.

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively. Forrester’s most recent study of business and technology leaders shows that companies with high alignment between technology and customer-facing roles […]

Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.

Learn how specific investment choices can support your security organization’s evolution and maturity.

Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet. The technology’s wide applicability across industries and occupations will drive massive growth, Forrester’s new forecast shows.

Learn how focusing on proactive security behaviors can relieve the ongoing security intrusions that reactive security teams must address.

Learn why cyber insurance is a major opportunity in this preview of our upcoming Security & Risk Forum.

With the explosion of interest in generative AI and large language models, data fabric is poised to accelerate data democratization. Find out why.

Has The Economy Got You Down? It’s 1840. Inflation is rampant, and beleaguered consumers are reeling from high prices. It’s also presidential election season, and economic woes are weighing down the campaign of incumbent President Martin Van Buren, who eventually loses to William Henry Harrison (who, for all you trivia fans, had the shortest presidential […]

I often get client inquiries about latency requirements to support real-time analytics and operational workloads. The challenge is that “real time” can vary from milliseconds to minutes depending on the use case. At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. This data may […]

LeanIX, a privately held enterprise architecture (EA) management solution, is set to be acquired by SAP, as announced on September 7, 2023 (click here). SAP has made this strategic acquisition to offer SAP clients access to a complete suite of tools essential for continuous business transformation. It includes AI-driven process optimization, particularly in enterprise architecture. […]

Call us matchmakers but we want to consciously couple marketing and S&R to avoid painful missteps when marketing and S&R operate in isolation.

In this blog, we analyze the recent trends in US retail and e-commerce sales and share our key takeaways that brands should know for the rest of 2023.

Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies, for which we typically advise a cautious approach, we believe you must act on genAI now.

This Saying Goodbye to MQLs blog identifies the role of the opportunity entity and why your team should use it in the revenue process today.

Forrester’s Technology & Innovation North America Forum in Austin, Texas is just a few days away (September 10–12)! As a part of our activities at the in-person Hub during the T&I Forum, we want to invite all attendees to take our Robotics Quotient Maturity Assessment. What Is The Robotics Quotient Maturity Assessment? The Robotics Quotient (RQ) […]

Open source has taken the enterprise by storm. What was once seen as risky code, developed in suburban basements, has taken on new life. Major software companies employ teams of full-time workers to write and contribute code to open source projects. Even end user companies such as Netflix, Lyft, Capital One, etc., are contributing back […]

In recent years, VMware has faced major headwinds: It migrated its clients from on-premises to public cloud, changed to a cloud-native application development paradigm, shifted to subscription licensing, had frequent cycles of M&A activities, and experienced unfavorable macroeconomic environments. Despite these, VMware registered modest revenue growth. Even though it grew, it knows it is vulnerable. […]