Technology Alignment: The Key To Powering Customer-Obsessed Growth
You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively. Forrester’s most recent study of business and technology leaders shows that companies with high alignment between technology and customer-facing roles experience 2.4 times higher revenue growth than those that lag in this area.
For technology leaders, this underscores the need to marry your tech strategy with customer-centric objectives. In today’s dynamic technology environment, this raises some important questions:
- How do you build a robust alignment between your tech initiatives and business goals?
- How can AI be effectively harnessed for both automation and optimization in IT?
- What roles can generative AI play to help you win, serve, and retain customers?
- How do you ensure that your tech organization remains both adaptable and resilient?
Prioritize. Accelerate. Succeed.
If these questions resonate with you, check out our Technology & Innovation APAC event in Sydney, Australia, as well as available digitally, October 31 and November 1.
We’re offering specialized sessions that focus on IT leadership, security, technical debt management, and actionable ways to leverage artificial intelligence, including generative AI to drive growth. Exclusive to the event, you’ll gain access to deep dives into Forrester’s unique tools and frameworks, a first look at our annual predictions for tech executives, and an executive program to explore new co-innovation opportunities with your peers.
We’ll also be presenting Forrester’s Technology Strategy Impact and Enterprise Architecture Awards, recognizing technology organizations that have effectively architected and executed a tech strategy that yields real customer value and business growth.
Be sure to join me and my regional and global colleagues, as well as an amazing group of local and international industry thought leaders and technology executives across both public and private sectors, including Forrester Chief Executive Officer George Colony, Aboitiz Equity Ventures Chief Information Security Officer Charmaine Valmonte, Australia National AI Centre Director Stela Solar, Australian Office of eSafety Chief Information Officer Kathryn King, and Woodside Energy Digital Accelerator Manager Josianne Fortin.
Your participation is more than attendance — it’s an opportunity to sharpen your strategic edge. This is where planning meets actionable insights and where future trends are not just forecasted but prepared for.
I look forward to seeing you there!