Organizations that prioritize internal criteria for making tech decisions often miss the mark. Discover how embracing customer obsession can turn your B2B tech strategy into a revenue-generating powerhouse at this year’s B2B Summit North America.

Uncover how to reduce tech debt in your CRM operations by understanding your CRM footprint, the CRM vendor landscape, and mapping a strategy to business outcomes.

An important reminder about generative AI tools like ChatGPT: There’s no way of knowing what happens to the data you share with it.

CX pros need help effectively setting goals for the CX metrics that they produce. New Forrester research helps them implement a quantitative approach and avoid common pitfalls in the process.

Amazon has announced that it will wind down its Halo product line and services, highlighting the challenges of generating profits and success in the fitness tracker market.

There's growing hype around generative AI in the security world, some of it warranted, some of it not so much. Learn more by reading the Forrester security and risk team’s key perspectives from RSAC 2023.

Please join our upcoming research on the role of remote patient monitoring devices in enabling remote care.

The healthcare ecosystem is evolving. Delivery of complex care in distributed settings will require the evolution of remote patient monitoring devices and for them to become more affordable, accurate, and consumer-friendly/usable. At the same time, healthcare staff must acquire new skills and ways of working to support remote care delivery.

Third-party risk management and cyber risk ratings fight better together, making security and risk professionals the beneficiaries of the alliance.

Lone Wolf Or Wolf Pack? Perspectives From A Former CISO/CSO One of the most valuable, important, and rewarding things I did during my tenure as a CISO/CSO was becoming involved in the CISO community. There are plenty of leaders who choose to go down the CISO path primarily on their own, and perhaps for some, […]

The promise of AI in knowledge management has lingered on the fringes for years — the application of AI was just outside of possible and not quite ready for prime time. And then into the room walked our new friend, generative AI. It has turned the knowledge management world upside down.

Companies must make decisions to modernize while navigating a challenging economic climate. They must balance the need for speed and agility against cost pressures. They must balance the need to better serve customers against pressures to reduce headcount. Forrester sees more companies turning to industry CRM to help manage these journeys. Our data backs this […]

Get a preview of the top five cybersecurity threats — established and emerging — for this year and learn how to defend against each.

Learn why financial services organizations are relying more on public cloud today for digital banking services.

Now more than ever, product managers must deeply understand their customers. With digital transformation efforts rampant, competitors coming online faster, and customer experience expectations rising, the standard practice of customer-needs discovery can’t keep up with this fast pace of change. In addition, customer demands are evolving rapidly — if you blink, you may miss them […]

Both Alphabet and Microsoft featured AI heavily in their Q1 2023 earnings calls. Before Alphabet’s call began streaming on YouTube, attendees were shown a video about Bard, Google’s AI chatbot. During the call, “AI” was mentioned 51 times. During Microsoft’s, it was mentioned 34 times. For Alphabet, AI’s references related to PaLM, its competitor to […]

Brands are now putting more of a focus on determining priorities than before, due to a confluence of factors: the continual threat of a recession; post-pandemic volatility with businesses; and what Meta is calling the “Year of Efficiency” across not just how companies are organized but also in how they think of their overall business, […]

Hannover Messe 2023 was bigger than last year, with lots of ChatGPT and metaverse, but also a welcome dose of pragmatism.

To assess the digital experience, we reviewed the functionality and user experience of 12 North American mobile investing apps that target self-directed investors, and we provide an Excel-based tool that allows digital business leaders to evaluate their customers’ digital journeys.