“Fasten Your Seat Belts. We’re Experiencing Some DEX Turbulence.” As I write this, I’m halfway over the Atlantic on my way back from visiting clients in Barcelona, Spain, where I’ve spent the last two days sharing my research on digital employee experience (DEX). The DEX market continues to be red-hot, with nearly one-third of decision-makers […]

Generative AI has made the creative industry uneasy. Yet combined with human ingenuity, the technology's potential is enormous.

Find out how players evaluated in The Forrester Wave™: Continuous Automation Testing Platforms, Q4 2022, lined up as Leaders, Strong Performers, Contenders, and Challengers.

In December 2022, a scammer in California worked up fake parking tickets with QR codes on them, directing citizens to a phishing site collecting payment card information — just one of many such recent QR code-related scams. Though QR code use surged in popularity during the COVID-19 pandemic because of customer desire for touchless interactions, QR-code risk management is not maturing at the same rate as adoption.

Building a successful knowledge management practice to capture, share, and transfer institutional knowledge is more essential than ever. IT operations needs to innovate, provide services globally, and improve employee experiences. Leading a knowledge management practice requires a unique set of skills, but what capabilities are essential for the early success of a knowledge manager?

Salespeople (Should) Love ABM With account-based marketing (ABM) now a mature and widely adopted B2B marketing framework, countless salespeople from all corners of the world and many sizes of organizations are now not only familiar with ABM but also warmly embracing it. Sales teams love well-executed ABM programs because they: Focus marketing budgets around aligned […]

Don’t become the next Southwest. When cutting back this year, tech execs must consider how cuts could impact future outcomes.

Southwest's recent failure is a call for every CEO to make sure they have a battle-tested and empowered technology leader at the helm.

Meta announced its plans to ensure fairness in how it distributes ads for housing as part of a settlement with the US DOJ. But ensuring fairness in AI will remain a challenge. Learn more.

According to the results of our recent survey on business and technology priorities in Japan, we are seeing a continued growth in IT investments in the country despite subdued economic forecasts for 2023. Our survey found that 41% of business and technology professionals at Japanese enterprises expect to increase their group or department’s tech spending […]

Do you know if your martech stack is actually working for you? From assessing current tech investments to considering new solutions to enhance your martech stack, ensuring maximum return on marketing technology spend can be challenging.

As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.

Retrouvez quelques unes de nos prévisions Forrester pour l'année 2023, expliquées par notre expert analyste, Thomas Husson.

Inflation woes, supply chain disruptions, economic headwinds, and an impeding slowdown cloud the visibility of what lies ahead. How do you brace for this economic upheaval? Delayed or inadequately thought-through decisions can have adverse impact on your business. Forrester has identified five key predictions for 2023, and this blog highlights three of them for India B2B marketing leaders.

Building a robust vulnerability risk strategy takes input from multiple resources. More importantly, it requires input on factors specific to your company.

I’m kicking off my blog series, “Perspectives From A Former CISO,” with my thoughts on leadership. The series will pull from my experiences as a CISO and those of my peers. To be clear, I don’t purport to have the all the answers but did learn a thing to two during my tenure leading teams […]

When it comes to getting the best out of a marketing organization, what you do and how you do it are equally important. Discover three keys to optimizing marketing processes and workflows.

Learn the the two most significant trends that Forrester has been observing in the data and analytics space and what their implications are for your tech organization.

Southwest Airlines’ 2022 holiday travel disaster happened because the airline became a victim of its own success. Yet the crisis has yielded lessons that other companies should heed.