Featured Blogs

Blog

Forrester’s Top 10 Emerging Technologies For 2025: Automation Evolves, Robots Rise, And Synthetic Data Steps Forward

Brian Hopkins May 6, 2025
Emerging technology isn’t just speeding up — it’s splintering into newer, riskier, and more powerful directions. Learn three noteworthy changes to this year’s top 10 emerging technologies list and one foundational truth that hasn’t changed in this preview of our upcoming webinar and new report.
Podcast

Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica

What It Means 12 hours ago
If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.
Blog

Getting The Balance Right: Shared Services Vs. Service Providers In Government

Sam Higgins 14 hours ago
Without rigorous management, shared services in government can devolve into a service provider model, losing sight of the core mission and sacrificing the efficiencies they were designed to deliver. Learn how to avoid this and get the balance right.

Ultimate Guide To The Top 10 Emerging Technologies

Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.

Blog

Silicon, Substations, And Sovereignty — Infrastructure Is Critical For AI Success

Naveen Chhabra 20 hours ago
The artificial intelligence revolution isn’t just about algorithms — it’s also fundamentally reshaping the IT infrastructure. Learn three major impacts from these trends and what choices CIOs and enterprise architects are faced with as a result.
Blog

Your Emerging Technology Questions Answered

Brian Hopkins 2 days ago
You asked; we answered. Check out this list of questions and answers from our recent webinar unveiling our top 10 emerging technologies.
Blog

Step Up To Deliver The Total Experience

Martin Gill June 4, 2025
We’ve just wrapped up another successful CX Summit EMEA. Now it’s time to put those lessons to work — and deliver on your customers’ total experience.

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Blog

President Trump Amends Previous Cybersecurity Executive Orders: Here Is What You Need To Know

Sandy Carielli 22 minutes ago
On Friday June 6th, President Trump issued an executive order on national cybersecurity. The order amended and struck several provisions in Executive Orders 13694 and 14144, which were respectively issued by President Obama in 2015 and by President Biden in early 2025. The biggest changes were in the areas of software security, post-quantum cryptography, digital […]
Blog

Factories, Foundries, Or Refineries? Seeking The Right Metaphor For Agentic AI

Sam Higgins 13 hours ago
The critical question facing enterprise architects: how will you evolve your practice to manage AI's inherent ambiguity, address human concerns around AI adoption, and architect systems that capture and leverage tacit knowledge?

Win Over Complex Buying Groups With Adaptive Programs

B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.

Blog

Low Survey Response Rates: Are You Asking The Wrong Question?

Pete Jacques 19 hours ago
Learn the right questions to ask and the right tactics to employ to improve customer survey response rates.
Blog

Announcing The Forrester Wave™: DevOps Platforms, Q2 2025

Andrew Cornwall 22 hours ago
The Forrester Wave™: DevOps Platforms, Q2 2025, is live. Hey, Weren’t These Called ISDPs? When I took over the Wave from Chris Condo, I admit that I looked for an excuse to change the name. “Integrated software delivery platforms” didn’t have the word DevOps in the title, which made searching harder for clients. I didn’t […]
Blog

Graphic IT Management Requires Clear Language

Charles Betz 23 hours ago
In the battle to manage increasingly complex IT portfolios, organizations must learn to establish a structured ontology: a shared understanding of how applications, platforms, technologies, and assets interact.
Blog

FinOps In Government: Why It’s A Different Ball Game

Tracy Woo 1 day ago
The rush to the cloud, particularly following the pandemic years, led to an alarming spike in cloud costs. Learn why FinOps has only recently been adopted at scale in the US government.
Blog

When You Can’t Change The Technology, Change Your Security Policies

Paddy Harrington 1 day ago
When you can’t change the security of external technologies such as IoT, OT, or power infrastructure, you must adapt your internal cybersecurity policies and controls to mitigate the risks that they introduce.

Prove CX ROI And Gain Executive Buy-In

Struggling to make execs see the value of CX? Download our guide and ROI calculator to craft a winning business case and secure funding for your CX initiatives.

Blog

Frictionless CX Is Possible But Only If You Have Foresight

Brian Hopkins 2 days ago
After years of digital transformation, many companies still struggle with fragmented customer experiences. But in 2025, a new wave of converging technologies — from generative AI to adaptive edge intelligence — is making seamless, intuitive CX possible. The key? Foresight. At Forrester’s CX Summit North America, you’ll discover how emerging technologies are reshaping the way brands connect with customers.
Blog

2025 NRF APAC Innovators Showcase: Innovation In Retail Technology

Sucharita Kodali 2 days ago
Read this blog to learn more about the 25 companies tackling the retail industry’s pressing problems at the NRF’s APAC Innovators Showcase.
Podcast

407: Why People Buy

The CX Cast 2 days ago
Angelina and Martin are joined by returning guests Maxie Schmidt and Dipanjan Chatterjee to explore the fascinating psychology and data behind consumer purchasing decisions. Drawing from their latest Forrester research, we unpack why people say they buy versus why they actually do—and how brands can use this knowledge to better serve their customers. We discuss: Why traditional surveys fall […]
Blog

FinOps X Recap — AI, Scopes, And FOCUS 1.2

Tracy Woo 3 days ago
The size of the event and firms in attendance at this year's FinOps X conference underscored that FinOps is not just a math exercise, but a business-critical process. Read the highlights in this review of the event.
Blog

Gone Rogue? AI Can Be Misaligned But Not Malevolent

Brian Hopkins 6 days ago
Alarming AI behaviors, such as resisting shutdown or exploiting code, stem from misalignment, not intent. These models follow flawed incentives without understanding, making clear goals and safeguards essential. For deeper insight, see the report “Align By Design Or Risk Decline.”

Can Your Security Strategy Handle Today’s Volatility?

Economic turmoil, increased cyberattacks, and changing regulations. Learn new strategies for managing risk in an era of volatility.

Video

Sports Sponsorships Surge Despite Fuzzy ROI

Mike Proulx 6 days ago

Blog

Decoding The Naming Game: Why Standardizing Threat Actor Names Alone Won’t Enhance Your Security Posture Or Response

Jitin Shabadu 6 days ago
Microsoft, CrowdStrike, Palo Alto Networks, and Mandiant recently announced a new initiative to create an aggregate and standardized glossary of threat actors. Learn the benefits and limitations of standardizing threat actor names.
Blog

What To Expect At Viva Technology 2025

Thomas Husson 6 days ago
Expect a strong focus on AI, climate tech, and deep tech at VivaTech 2025, featuring top European startups in these areas.
Blog

Meet The New Analyst Covering Zero Trust And Microsegmentation

James Plouffe June 5, 2025
The 25-plus years of my career so far can be divided into two acts. Act I was enterprise IT, beginning with desktop support and progressing to network and security architecture at organizations ranging from small business to the Global 10. Act II opened with a move into technical alliance and ecosystem roles at security vendors […]
Blog

It Takes A Postsale Team To Avoid A Messy DX

Laura Ramos June 4, 2025
A postsale digital experience (PDX) helps customers succeed through self-directed activity, guides them to gain more value from current investments, and reduces churn risk.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

Is iPaaS Still An iPaaS?

David Mooter June 4, 2025
This spring, I attended three events: Salesforce TDX, Workato Work^AI, and Boomi World. They got me asking an odd-sounding question: Is integration platform as a service (iPaaS) still an iPaaS?
Blog

The European Sovereign Cloud Day Forecasts Stormy Weather For The Cloud Ecosystem

Dario Maisto June 4, 2025
Forum Europe’s third annual European Sovereign Cloud Policy and Industry Day took place in Brussels on June 3, 2025, gathering representatives from cloud vendors, service providers, and industry experts, as well as members of the European Parliament.
Blog

What Sets High-Performing Consumer Insights Teams Apart

Audrey Chee-Read June 3, 2025
How do the most successful consumer insights teams behave? Speed and strategy are the mandates. Get more details in this preview of a new report.
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