Featured Blogs

Cybersecurity presentations are known for having pithy titles; usually the more provocative the better. And nobody will lose any points for dunking on a concept or term with as much saturation—and overuse in marketing—as Zero Trust.

Two years into Broadcom ownership, VMware is settling into its new normal — with the VMware Explore event bringing forth the first reported results on executing on a seemingly harsh but clearly stated strategy.

Is President Trump’s America By Design executive order a positive step for design? With a lack of focus on accessibility and substance, no.

Why aren't B2B companies more like Spotify? Learn three ways marketing, sales, and customer success teams can use postsale customer data to improve retention and expansion efforts.

Is your IT organization funding yesterday’s technology shortcuts with today’s headcount? Learn how to identify technical debt “doom loops” that keep organizations trapped and how to break the cycle in this preview of our upcoming Technology & Innovation Summits.

In August’s episodes of the Forrester CX Cast, we focused on how customer experience (CX) leaders can evolve their CX strategies by sparking innovation, scaling journey management, and aligning marketing with CX.

In this episode, Angelina and Martin dive into the evolving world of mobility, exploring how transportation systems — from EVs to mass transit — can be reimagined through a customer-centric lens. Joined by VP principal analyst Paul Miller and CX researcher Hannah Jachim, the conversation challenges traditional tech-centric narratives and emphasizes the importance of understanding real human needs in mobility design.

Despite their promise, many digital adoption platform (DAP) initiatives fail to scale due to fragmented ownership, inconsistent execution, and lack of strategic alignment. Learn the benefits some organizations are realizing by establishing centers of enablement around DAPs.

Pour les dirigeants technologiques qui cherchent à élaborer un plan d’investissement pour 2026, la situation reste incertaine. Découvrez où la majorité des organisations IT prévoient d’investir l’année prochaine, et dans quels domaines vous pourriez réduire les dépenses afin de financer davantage d’expérimentations technologiques au cours de l’année à venir.

Though volatility has tempered budget expectations, business and tech leaders should prepare for the unexpected. Forrester’s 2026 Budget Planning Guides can help you make the right strategic moves this budget planning season. Bien que la volatilité ait atténué les attentes budgétaires, les responsables business et tech devraient se préparer à l’imprévu. Les Guides Budget Planning 2026 de Forrester peuvent vous aider à faire les bons choix stratégiques en cette période de préparation budgétaire.

Dans une époque marquée par le changement et l’incertitude, les responsables technologiques peuvent choisir de rester réactifs ou de saisir les nouvelles opportunités qui s’offrent à eux. Découvrez comment le Technology & Innovation Summit EMEA de Forrester peut les aider à naviguer dans le chaos technologique et à atteindre des performances élevées dans un environnement instable.

Some enterprises are hoping they can replace developers with subject matter experts and AI. And if the coders are gone, why invest in a system to control the software development lifecycle? That could be a very costly mistake. Find out why in this post.

This October in London, I'll explain how to lead through change, hit aggressive targets, and guide execution teams with clarity — even when resources are tight. Here's a quick peek at what to expect at the event.

A room full of people gathered as part of our Forrester Women’s Leadership Program to celebrate successes and posit solutions for the many challenges that women face in this field. The theme? “Choose your advisors — and nuggets of advice — wisely.”

Marketers’ confidence in their ability to accurately measure marketing is at an all-time high. This is good news since proving the value of marketing has never been more important.

Join Forrester’s analysts for an exclusive virtual roundtable. You’ll get a first look at the insights behind our upcoming Technology & Innovation and Security & Risk Summits—plus a chance to engage directly with experts and peers in a small-group setting.

Learn how to use AI to enhance customer relationships, preserve the human connection, and build long-term trust — all while gaining a competitive edge.

As we progress through the fourth industrial revolution — an era defined by seamless integration of people, machines, and systems — there’s an increasing demand for scalable, intelligent, and resilient compute environments.

As you would expect, I am fielding a lot of questions from clients about how to deploy, embed, and integrate AI into their workforce.