Featured Blogs

A postsale digital experience (PDX) helps customers succeed through self-directed activity, guides them to gain more value from current investments, and reduces churn risk.

This spring, I attended three events: Salesforce TDX, Workato Work^AI, and Boomi World. They got me asking an odd-sounding question: Is integration platform as a service (iPaaS) still an iPaaS?

Forum Europe’s third annual European Sovereign Cloud Policy and Industry Day took place in Brussels on June 3, 2025, gathering representatives from cloud vendors, service providers, and industry experts, as well as members of the European Parliament.

How do the most successful consumer insights teams behave? Speed and strategy are the mandates. Get more details in this preview of a new report.

AI has the potential to remake how we plan and execute B2B events. Yet despite its potential, Forrester data shows that current uptake is low. Get some insight and analysis of the data from our recent survey on B2B events.

Originally episode 147, this recording kicked off a theme we’ve continued to cover: employee CX. Show Notes: Originally episode 147, this recording kicked off a theme we’ve continued to cover: employee CX. VP, Principal Analyst Maxie Schmidt and former CX Cast host Sam Stern dive into how incentivizing better CX scores encourages unintended behaviors, stepping […]

The Forrester Wave™: Email, Messaging, And Collaboration Security Solutions, Q2 2025, is live — and it looks a bit different from its predecessor in 2023.

The diversity and complexity of the APAC region is reflected in its B2B buying landscape. Understanding these complexities is critical for marketers operating in this region. Learn five key points about B2B buyers in APAC and how to address them.

As AI scales, cost management shifts from a technical detail to a strategic priority. Leaders must balance innovation, ROI, and volatility to drive sustainable value. Get insights from this interview with David Tepper, CEO and cofounder of Pay-i.

We’re in an era defined by constant disruption and rapid shifts — a true “everything everywhere all at once” scenario.

At this year’s CX Summit North America, Forrester will honor two exceptional leaders who have demonstrated a commitment to putting customers at the heart of their organizations. Learn about them and get four takeaway lessons from their achievements.

Your organization is navigating turbulent, volatile waters, and my colleagues at Forrester are helping you navigate this, whether you’re in technology; B2B marketing, product, and sales; or B2C marketing, CX, and digital. But what is happening in your team?

What makes the best employee experience management platforms stand out? Find in this preview of our new Wave report on EX management platforms.

Learn how mastering three indispensable capabilities — visibility, control, and optimization — can help you and your team align expenditures with strategic imperatives, realize cost savings, and fuel the innovation needed to thrive. 

Transformation is only successful if it is accompanied by change within the organization. Learn how the modern CIO network can help technology leaders build relationships and drive change.

An uncertain economic climate and digital transformation left their mark on this year's TV upfronts, where major TV networks aim to secure advertising commitments for the new season.

Brands tempted to move fast with AI pilots can’t ignore consumer sentiment and readiness for consumer-facing AI experiences. Find out why as we list three key findings from a new report.

Acquiring Informatica fuels Salesforce’s hard pivot to reinvent itself as an AI-first company and away from its CRM roots. Learn more about the impact of this acquisition on both companies and their customers in this post.

MIT's Nobel Prize-winning economist Daron Acemoglu proclaims that technology can take two paths: automation and empowerment. Learn what each path entails and where AI is on each in this event review.