Featured Blogs

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How Accurate Were Our Predictions For 2025?

Sharyn Leaver October 1, 2025
Predictions season is here, and our research teams have been hard at work formulating and fine-tuning their calls for 2026. But before we release our 2026 predictions, here’s a review of some of the “hits” and “misses” from our 2025 predictions.
Blog

Predictions 2026: Europe’s Push For Simplification And Sovereignty Won’t Dislodge US Tech Dominance

Thomas Husson 10 hours ago
Despite a desire to reduce dependencies on non-European firms, a break from the tech giants will be impractical in the near term. Learn what else we foresee for Europe in the year ahead.
Blog

Predictions 2026: Tech Leadership Will Be Wild — Bring Your Surfboard, Your Calculator, And Maybe A Clone

Mark Moccia 10 hours ago
Technology leaders are about to face a year that’s part roller coaster, part chess match, and part improv comedy. Get a jump on planning with our 2026 predictions for tech leaders.

The Countdown To 2026 Predictions Has Begun

Don’t miss your chance to lead with confidence. Get early access to Forrester’s expert guidance across marketing, CX, digital, tech, and security.

Podcast

H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews

What It Means 7 days ago
Heading into the fourth quarter, there are no signs of a slowdown in developments that will keep business and technology leaders on their toes. This episode dives into the latest impacts of geopolitics on the tech industry and AI’s impact on commerce and buying networks.
Blog

Predictions 2026: Cybersecurity And Risk Leaders Grapple With New Tech And Geopolitical Threats

Paddy Harrington October 1, 2025
In 2026, continued political instability coupled with technological advancements being used by cybercriminals will force cybersecurity and risk leaders to adapt their defensive technologies and prepare their workforce for big shifts. Find out more in our 2026 predictions for cybersecurity and risk.
Blog

Wisdom And Books From The Board Of Clients

George Colony September 26, 2025
Forrester's recent Board of Clients meeting was one of the most creative and dynamic in its history — not surprising given that we're living in the emerging world of AI. Members shared their tips for staying grounded and what they're reading right now.

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Blog

From Chaos To Clarity: How B2B Marketing Leaders Can Organize AI Responsibilities For Business Impact

Mavis Liew 28 seconds ago
In the rush to adopt AI, many marketing leaders assign resources on the fly, without a formal structure or accountability. This “just in time” approach may feel agile — but it creates silos, duplicates effort, and introduces governance risks.
Blog

Featured CX Executive: Suzie Dieth, Vice President Of Customer Experience And Insights At NRG

Katerina Gryparis 4 hours ago
Suzie Dieth, vice president of customer experience and insights at NRG, discusses how redefining CX is essential to supporting the company’s growth as a smart-home energy provider. In this CX executive series installment, she shares her vision for 2025 and beyond.

Lead A Security Org That Performs, Scales, And Thrives

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

Predictions 2026: AI Moves From Hype To Hard Hat Work

Sudha Maheshwari 10 hours ago
In 2026, AI will trade its tiara for a hard hat as enterprises prioritize AI function over flair. This year’s AI predictions emphasize the importance of investing in areas such as training and governance while evaluating the ROI of AI more closely.
Blog

B2B Sellers Need A Fight Song To Address Buying Mayhem

Rick Bradberry 22 hours ago
To the sellers whose jobs have been complicated by buying shifts and, now, AI: This song is for you.
Blog

Unstructured Data: Your Rocket Fuel For GenAI

Brendan Witcher 23 hours ago
Most B2C leaders are captivated by developing the newest generative AI tools or agentic solutions. But since AI models are only as good as the data they learn from, the real differentiator lies in the inputs — specifically, unstructured data. GenAI thrives on the messy stuff — images, video, speech, behavioral signals — and it’s […]
Blog

Qualtrics’ Planned Acquisition Of Press Ganey Forsta Shakes Up Multiple Markets

Colleen Fazio 1 day ago
Qualtrics’ acquisition of PG Forsta will reshape healthcare technology. Qualtrics will also gain CFM vendor InMoment as part of the deal.
Blog

Have CX Programs Lost The Plot? The Risky Game Of Survey Score Inflation

Rich Saunders 1 day ago
The Misguided Pursuit Of Metrics Customer experience (CX) programs were designed to uncover insights, drive improvements, and enhance outcomes for customers while fueling business performance. Yet many have veered off course. Instead of improving experiences, they’ve become fixated on maximizing survey scores, mistaking metrics for meaning. Survey scores are not like other business metrics. They […]

The Insight-Packed Summit Tech Leaders Can’t Miss   

Tackle AI-led tech disruption, global volatility, and skyrocketing costs at Forrester’s Technology & Innovation Summits. Gain skills, practices, and platforms to fuel innovation and drive results.

Blog

AI Powers A New Computing Ecosystem

Ted Schadler 1 day ago
There’s a new AI computing stack forming to deliver AI-native experiences. Learn the five layers of that stack and how they combine to optimize AI workloads.
Blog

What To Expect At KubeCon North America 2025

Lee Sustar 1 day ago
Kubernetes is evolving from a cloud-native foundation to an AI-native enabler. Get a preview of what to expect at the upcoming KubeCon + CloudNativeCon North America 2025 event in Atlanta on November 10–13.
Blog

Why Culture Change Is Messy, Meaningful, And Human

Martin Gill 1 day ago
CX leaders often fall into the trap of searching for a “big bang” solution, but real change often happens in micromoments. In our latest episode of the CX Cast, we unpack why culture change is so hard and why it matters now more than ever.
Podcast

423: Culture Change — Messy, Meaningful, And Human

The CX Cast 1 day ago
Martin and Angelina welcome founder of Humanity at Scale and ex-Forresterite Bruce Temkin to explore the complexities of organizational culture, especially in the context of CX. Drawing on decades of research and real-world examples, the trio dives into why culture is so hard to change, what actually moves the needle, and how leaders can inspire lasting transformation.
Blog

Are You Ready To Rethink How You Manage Tech Spend?

Greg Zorella 2 days ago
According to Forrester’s Priorities Survey, 2025, almost 30% of enterprises exceeded their IT budgets in 2024, indicating a strategic failure beyond mere budgeting issues. Find out how high-performance IT organizations are merging FinOps and IT finance to manage technology spend more effectively.

Gain Stakeholder Buy-In For Your Tech Strategy In 4 Steps

Build consensus with our tech strategy guide! Use our 4-step framework and customizable strategy-on-a-page template to align stakeholders, define your vision, and map your IT strategy.

Blog

Inside An E-Commerce Giant’s Threat Intelligence Strategy

Meng Liu 3 days ago
My recent conversation with Coupang’s head of global hunting, oversight, and strategic triage revealed insights and takeaways that APAC CISOs can put to work.
Blog

You Still Need A Design System — Now More Than Ever

Gina Bhawalkar 5 days ago
Forrester’s new Q&A report answers the six most important questions a team should ask when building a design system.
Blog

In The Age Of AI, Reinvention Is The Future Of Customer Success

Shari Srebnick 5 days ago
Picture it: New York City, September 2025 — NYC Customer Success Week. A room of over 700 customer success (CS) practitioners gathered around a shared belief: CS isn’t fading into irrelevance — it’s stepping into its prime. The energy was palpable, and the message throughout the day was clear: AI isn’t here to replace CS […]
Blog

The AI Effect: What Q2 2025 Technology Services Earnings Mean For Technology Executives

Ted Schadler 5 days ago
Already, 2025 has been a volatile year for technology service providers, with Q2 earnings revealing a landscape of mixed results and cautious optimism. Lean more in this review of earnings for technology service providers.
Blog

Global Cybersecurity Spending To Exceed $300B By 2029

Merritt Maxim 5 days ago
Despite the ongoing macroeconomic uncertainty in 2025, cybersecurity spending will rise by 13.1% this year to $174.8 billion, driven by ongoing concerns around cyberattacks and the need to secure new cloud-based deployments. Find out more in our cybersecurity spending forecast.
Blog

New Agile Messaging Cycle Helps B2B Marketers Respond Faster To Buyer Needs

Barry Vasudevan 5 days ago
The Messaging Gap: Why B2B Teams Feel Behind Every year, I speak with dozens of clients about their messaging. And every year, I hear the same refrain: “We’re behind.” Whether it’s new buyers, changing regulations, shifting tariffs, or the latest genAI model, something is always changing — and messaging is always out of date. The […]
Blog

ICYMI: The CX Tech Ecosystem Is Changing

Colleen Fazio 5 days ago
There’s something happening in the customer feedback management tech ecosystem, and it’s not a flashy announcement with eye-popping dollar signs. Instead, it’s a steady drumbeat of incremental changes. While the headlines might feel subdued, these developments reflect buyer interest in combining information from multiple channels and in taking advantage of the latest AI innovations. The […]
Blog

Bot Management Graduates — Introducing The Bot And Agent Trust Management Market

Sandy Carielli 5 days ago
Starting with our upcoming landscape report, we are changing the name of this category of software from bot management software to bot and agent trust management software. Find out why and get a full definition in this post.
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