Dipanjan Chatterjee
Vice President, Principal Analyst
Speaking At
Author Insights
Blog
50/50: Capital One, Discover, And Differentiation In Credit Cards
Welcome back to Forrester’s blog series, 50/50, where we showcase two sides of a B2C marketing issue. This time, we explore how consumers feel about Capital One’s bid to acquire Discover — and how differentiated credit card brands are in the eyes of customers. The main catalyst for this research is Capital One’s announced plan […]
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Is Apple’s Blue Bubble Too Big To Burst?
Consumers aren’t sold on the DOJ’s argument that Apple is an anticompetitive monopoly against which action should be taken. Find out why.
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Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy
The way we think about how consumers choose brands owes a huge debt of gratitude to the pioneering and unexpected insights of Daniel Kahneman. Learn more about how Kahneman’s work has influenced brand energy and the Forrester Brand Energy Framework.
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50/50: Private Label Is Coming For You
Private-label products are increasing in popularity as prices soar. Brands should be worried — find out why in this blog post.
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The Justice Department Accuses Apple Of Smartphone Monopoly
Apple is being accused of smartphone monopoly but its "walled garden" principles have helped build brand devotion and customer loyalty. Learn more about this complex situation in this blog.
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50/50: Gratuity Has Reached A Tipping Point
Tipping fatigue is growing as automatic prompts on digital points of sale proliferate. Find out the consumer sentiment on this hot topic.
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Consumer Spending 2024: What It Means For Your Brand
2023 was a confusing year: The consumers blew cold, and the economy blew hot. The recession-to-be didn’t materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet, notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat. This year, the economy is headed for […]
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If It’s January, It Must Be Time For CES 2024
What will be the three biggest themes to watch out for at CES 2024? Find out in this preview of the upcoming event in Las Vegas.
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One Game To Rule Them All: Sports And Fandom In America
It’s not often that soccer and the United States are spoken of in the same breath. But a diminutive Argentinian possessing outsized wizardry changed all of that. Lionel Messi put US Major League Soccer on the world map, and Apple brought the games into American living rooms. On Saturday, December 9, it all comes to […]
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Consumer Spending Expectations — Holiday Edition
Consumers are mostly skittish about spending more this holiday than they have the rest of the year, and categories like beauty and personal care and consumer durables will fare far worse than health and wellness and apparel.
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Five Holiday Shopping Trends That Will Surprise You
Brands must contend with a consumer caught between sagging confidence and a healthy pocketbook, making this a holiday unlike any other.
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Consumer Spending Trends — 2023 Edition
Has The Economy Got You Down? It’s 1840. Inflation is rampant, and beleaguered consumers are reeling from high prices. It’s also presidential election season, and economic woes are weighing down the campaign of incumbent President Martin Van Buren, who eventually loses to William Henry Harrison (who, for all you trivia fans, had the shortest presidential […]
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Growth Strategy In Action: Apple Plants New Seeds
Two months ago, I announced Forrester’s revenue growth framework. We reviewed academic research, evaluated practitioner models, spoke with CMOs, and studied best practices among companies to distill a framework to help our clients develop a structured approach to growing revenue. I’ve applied this lens to Apple’s latest earnings release to analyze the company’s growth strategy. […]
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Headed To The “Barbie” Movie? Read This First.
The much-anticipated “Barbie” movie releasing on July 21 comes with a bold promise — it’s for those who love Barbie as much as it is for those who hate her. So no matter which camp you’re in, when the lights dim and Margot Robbie appears in a flash of brilliant pink, realize that what you’re […]
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The 2023 FIFA Women’s World Cup Is A Bonanza For Brands
Soccer's massive reach plus the passion it inspires creates a combination that's tailor-made for marketing.
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Introducing Forrester’s Revenue Growth Framework
Boost bottom-line profitability with a structured and strategic approach to top-line revenue growth by activating five marketing levers.
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Growth Is Essential Yet Elusive — How Will Your Company Grow Revenue?
Growth, while essential, will remain elusive in 2023. How can you craft a strategy to grow revenue and create value for this year and beyond?
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Here’s How You Pick The Right Digital Experience For Your Customer
The Problem: Digital Touchpoint Choice Architecture Brands are shaped by the experiences that they provide, and today’s experiences are overwhelmingly digital. As consumers interact with a brand in a multitude of ways (chat, voice, augmented reality, etc.), how does a company decide which digital touchpoints to make available? At its heart, this is a choice […]
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Brand Energy 2023: Here Are The Brands That Are Salient, Relevant, And Loved
BRAND ENERGY REBOOT In 2017, we introduced a seminal approach to understanding a brand’s performance: Forrester’s Brand Energy Framework. Based on a survey of 4,436 US online adults, we combined iterative data-mining techniques and structured equation modeling to test millions (yes, millions!) of models that mapped perception of brand strength to business outcomes. This year, […]
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