Bobby Cameron

VP, Principal Analyst

Forrester Bio

Bobby Cameron

Author Insights

Blog

Transform IT From Efficient Costs To Effective Value Streams 

Frederic Giron March 15, 2022
Transitioning to a future fit technology strategy can increase the value your technology organization delivers. Find out how in this blog post.
Blog

Make The Business Value Of Technology Your North Star

Frederic Giron February 8, 2022
In planning our new Forrester Decisions service, Forrester interviewed many tech execs like you to discover your greatest priorities. You told us that “demonstrating the business value of technology” is a major challenge and focus. But as we chewed on this input, we recognized that “demonstrating” is a rearview-mirror approach. In fact, our ongoing research […]
Blog

Future Fit Companies Build Success Through Partner Ecosystems

Ted Schadler June 10, 2021
Struggling to achieve breakthrough levels of innovation? VP, Principal Analyst Ted Schadler explains how to maximize creativity through co-innovation with partners.
Blog

Make Customer Value Technology’s North Star

Frederic Giron May 24, 2021
Learn the three hallmarks of the most customer-obsessed technology executives.
Blog

How To Adjust Your Tech Budget To Survive Or Thrive In The Pandemic Recession

Bobby Cameron May 19, 2020
As firms emerge from the coronavirus pandemic, they need to realign tech spending to match post-pandemic priorities. Here are some tools and insight that can help.
Blog

Want To Be A CX Leader? Work With Your CIO To Deliver End-To-End, Real-Time CX

Bobby Cameron October 1, 2019
To achieve superior customer experiences, CX leaders and CIOs must collaborate. Learn why.
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski September 16, 2019
Apple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem. A price premium signals brand strength; any contraction is a cause for concern. Yes, Apple’s decisions to start monetizing services is a good strategy, but is it enough? It comes straight out of every management consulting […]
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini July 15, 2019
Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us. Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned >48% of sponsor social mentions during the tournament. The cleverness […]
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini June 24, 2019
CMOs Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts that spending for adtech, martech, data, and analytics will grow between 9% and 11%, while spending for agencies will grow a mere 2.4%. Consequently, the experiences that marketers create are built on the same common technology platforms, solve the […]
Blog

To Excel At Customer Obsession, You Need An Adaptive Operating Model

Gordon Barnett May 16, 2019
Many firms have used Forrester’s principles of customer obsession to guide their business and IT transformation journey, striving to be customer-led, insights-driven, fast, and connected. But in their pursuit, most firms fall short when it comes to organizational change. Rather than undertake a full organizational design exercise, firms are adopting tactical change, creating agile delivery […]
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini February 25, 2019
Are We Running Out Of Ideas? As the pace of disruption accelerates, there is an increasingly important focus being put on innovation. Now along comes some work published in the MIT Technology Review by economists from MIT, Harvard, and Boston University, “AI is reinventing the way we invent,” that highlights how the increasing amount of […]
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini February 20, 2019
A Road Map To Lose Your Technology Mandate CIOs have historically run technology innovation efforts, but that may be changing. We find CEOs understand that the future of their business depends on technology they don’t have or that hasn’t been invented yet. They recognize a need to spend at least part of their firm’s time […]
Blog

In The Era Of Shutdowns, Federal Agencies Can Reinvent Citizen (And Employee) Experience

Bobby Cameron February 14, 2019
Never let a serious crisis go to waste! Senior government executives would be wise to listen to Winston Churchill’s wisdom! We’re living in the era of shutdowns, when funding disruption is the norm. To survive — and maybe thrive — in this feast-or-famine funding era, agencies must reinvent their business models to focus outside-in, from the […]
Blog

Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

Bobby Cameron July 13, 2018
Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads. These agile, customer-obsessed firms rapidly take advantage of emerging technologies: working with new technologies in the lab, discovering new business possibilities enabled by these technologies, and then […]
Blog

Transform Federal IT To Accelerate Constituent Experience (CX)

Bobby Cameron May 18, 2018
Federal agencies striving to meet their mission objectives increasingly adopt digital technologies to improve constituents’ experiences. But many of these agencies fall short of their mark as their IT executives (see Figure 1): Navigate constantly shifting constituent and citizen expectations fueled by their experiences as consumers and the rapidly emerging digital technologies. Attempt to modernize […]
Blog

Map Your Way To Digital Technology Mastery

Ted Schadler May 11, 2018
Forrester defines digital transformation as harnessing digital assets to continually improve customer outcomes while increasing operational agility. Digital transformation is a state of being; it’s not something with definitive beginning and ending points, but a constant state of motion. And building a technology road map for digital transformation presents greater difficulty than it might seem […]
Blog

The Top Tech Trends To Watch: 2016 To 2018 — Should Help Accelerate CIOs’ BT Agenda

Bobby Cameron September 13, 2015
CIOs already face significant pressure to understand and respond to digitally empowered customers. And as their firms’ customer experience (CX) focus intensifies, CIOs must bring digital into the heart of customer engagements — leveraging technology to assure high value end to end across the customer life cycle. The next wave of tech trends to watch […]
Blog

Huawei’s ICT Summit Shows Digital Transformation Redefining Oil & Gas

Bobby Cameron September 9, 2015
It’s easy to see digital transformation playing a major role in consumer-facing firms. Digital customer experience sits at the core of retail — through Web sites, mobile devices, and increased focus on customer experience across the complete engagement cycle. However, it might be surprising for many how digital technology transforms core process industries like oil […]
Blog

Q&A: Business Technology Maturity Assessment

Bobby Cameron July 24, 2009
by Bobby Cameron On Tuesday of this week I hosted a webinar - "Assessing And Developing Your IT's Leadership Practices Today And Into The Business Technology Era." As promised, below are the answers to questions about business technology (BT) maturity assessment that we weren’t able to cover. If these still leave issues unaddressed, please ask follow-up questions […]
Blog

CIOs: Put Business Technology Leadership Maturity In Your 2010 Strategic Plan

Bobby Cameron July 22, 2009
by Bobby Cameron Business Technology (BT) is the largest single technology-management transition you will face over the next 5-10 years, as BT redefines IT’s operating model in your firm. BT is pervasive technology use, increasingly managed outside of IT's direct control. How does BT show itself? Employees, customers, and partners are bringing Web 2.0 and […]