Blog
If you’re not coming out from under a rock, you may have heard that it’s the end of the road if you’re making software today. AI is coming to take your job! We’re entering an age of robots building software! Get on board now, or your competitors will squash you like a bug! There’s a […]
Blog
Prepare For AI-Augmented Cybercrime AI is no longer just a tool for defenders; it’s now a weapon in the hands of cybercriminals. Anthropic’s August 2025 Threat Intelligence Report reveals our new reality: Threat actors are using AI not just to assist but to actively orchestrate cyberattacks. This includes automating phishing campaigns, bypassing security controls, and […]
Blog
Scrolling through my LinkedIn feed lately, it’s clear that B2B marketers are feeling the fatigue — especially when it comes to buzzwords like “volatility,” “ever-evolving,” and “pace of change.” And I get it: It’s exhausting to be a B2B marketer these days. The pressure to grow never lets up, even as everything around us keeps […]
Blog
A room full of people gathered as part of our Forrester Women’s Leadership Program to celebrate successes and posit solutions for the many challenges that women face in this field. The theme? “Choose your advisors — and nuggets of advice — wisely.”
Blog
Marketers’ confidence in their ability to accurately measure marketing is at an all-time high. This is good news since proving the value of marketing has never been more important. But a gap exists between those who are most confident and everyone else, driven primarily by inconsistent data quality, too many metrics to measure, and too […]
Webinar
Learn how to use AI to enhance customer relationships, preserve the human connection, and build long-term trust — all while gaining a competitive edge.
Blog
As we progress through the fourth industrial revolution — an era defined by seamless integration of people, machines, and systems — there’s an increasing demand for scalable, intelligent, and resilient compute environments.
Blog
As you would expect, I am fielding a lot of questions from clients about how to deploy, embed, and integrate AI into their workforce.
Blog
By front-loading exports and remaining largely insulated from US tariffs in H1 2025, Europe-5 (France, Germany, Italy, Spain, and the UK) businesses are planning for 10% US tariffs on many UK goods and 15% US tariffs on many EU goods for the next several years.
Podcast
How can marketing work with CX to improve customer experience? This week, Angelina sits down with senior analyst Brad Haag to dive into the world of marketing measurement and analytics. Brad shares how to accurately measure the impact of marketing efforts, the evolution of marketing mix modeling, and the role of data science in modern marketing strategies.
Blog
As nonhuman identities grow at breakneck speed, it may be easy to forget that the key to modern machine-identity security strategy success is its human elements. Learn more in this preview of our upcoming Security & Risk Summit.
Blog
As agentic AI becomes embedded in enterprise architecture tools, it’s not just automating tasks — it’s redefining the architect’s role. Learn five things enterprise architects can do to adapt to their new reality.
Blog
Making software development easier is only part of the AI-plus-citizen development story. The movement now has another raison d'être. Find out what it is and how it could impact your ability to scale AI.
Blog
Learn how Stripe and Bridge are driving stablecoin adoption in this conversation with Mai Leduc, head of product at Bridge, a Stripe company.
Blog
When partner sales numbers fall short of expectations, the blame game begins: Fingers point at partners, products, or market conditions.
Blog
The clock is ticking on SAP ECC’s end-of-support date in 2027, and the big question requiring your attention is: What’s your plan to get to SAP S/4HANA cloud? Learn the options in this preview of an upcoming peer discussion for Forrester clients.
Blog
Government instability is undermining key cybersecurity programs like CyberSentry and MITRE’s CVE cataloging, putting critical infrastructure and business operations at risk. This post explores how funding cuts and conflicting AI directives are creating dangerous gaps in threat detection and response.
Blog
Events are not an add-on. For B2B organizations, they can play a critical role in revenue process transformation. Learn how.
Blog
After being in the shadows for years, knowledge management has suddenly taken on a much more prominent role as a key strategic function.
