Featured Blogs

Blog

Forrester’s Top 10 Emerging Technologies For 2025: Automation Evolves, Robots Rise, And Synthetic Data Steps Forward

Brian Hopkins May 6, 2025
Emerging technology isn’t just speeding up — it’s splintering into newer, riskier, and more powerful directions. Learn three noteworthy changes to this year’s top 10 emerging technologies list and one foundational truth that hasn’t changed in this preview of our upcoming webinar and new report.
Blog

Shifting Search Behaviors Demand Smarter Content Strategies

Lisa Gately 2 days ago
As B2B buyers embrace genAI tools and zero-click search to make decisions, traditional content strategies no longer cut it.
Blog

Coinbase Flips The Coin On Would-Be Extortionists

Joseph Blankenship 5 days ago
In a recent example of why managing insider risk is critical, cryptocurrency exchange Coinbase announced that it was the target of an extortion scheme enabled by insiders. Learn more about the incident and how to protect against it in this blog.
Blog

Master Tech Mayhem: Technology & Innovation Summit APAC

Frederic Giron 6 days ago
For technology leaders in APAC, the pressing question is no longer about whether AI will transform your business but how you will leverage AI to lead your organization through global volatility and escalating costs. Learn how Technology & Innovation Summit APAC will equip you with the skills, practices, and platforms you need to master today’s tech mayhem and and navigate a volatile environment.
Podcast

Temu On Tariffs, RSAC Review, SaaS Pricing Trends

What It Means 7 days ago
In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a major cybersecurity conference, and highlight a new trend in software-as-a-service (SaaS) pricing.
Blog

US Tariffs Have Upended The Asia Pacific Tech Outlook For 2025

Frederic Giron May 13, 2025
The shifts in global trade policy induced by the US government’s tariffs have introduced global economic uncertainty which will impact the tech spending outlook in APAC. Learn more about the drivers and impacts of the ongoing volatility in this post.

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Blog

The Sleeping Giant Awakens: Defining IT’s Role In A Seismic Shift

Charles Betz 5 hours ago
Generative AI is making the dream of continuous, intelligence-driven improvement in enterprise operations a reality. Find out how IT can lead the transformation in this preview of our upcoming Technology & Innovation Summit in Sydney.
Blog

It’s Not About “Nice”

Katy Tynan 5 hours ago
Over the last week, several of my colleagues have forwarded me recently published articles about the “end of nice management.” No, I’m not going to link them because I’m not here to spread bad advice.

Win Over Complex Buying Groups With Adaptive Programs

B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.

Blog

Worldcoin Orb Identity Verification Device Faces Headwinds In Mass Adoption

Andras Cser 6 hours ago
Last week, identity verification and authentication startup World (which was cofounded by OpenAI cofounder Sam Altman) announced that it is broadening operations of its Orb device in the US.
Blog

Rethinking Government Reform: Can In-House Government Consultants Deliver Lasting Impact?

Sam Higgins 8 hours ago
Internal consultancies — mission-driven capability centers for innovation, strategy, and execution — are emerging as key vehicles for governments seeking to do more in-house. As many jurisdictions adopt internal consultancies, we need to ask: Are we building them to last or simply building them fast?
Blog

Software Composition Analysis Is The AppSec Hero We Deserve AND Need

Janet Worthington 1 day ago
Get three key insights to consider when purchasing or upgrading your software composition analysis software.
Podcast

405: High-Tech Industry CX Strategies

The CX Cast 1 day ago
High-Tech firms operate in fiercely competitive and price-sensitive industries, making CX a potentially transformative differentiator — if implemented effectively. Principal Analyst Su Doyle joins us to share practical CX strategies tailored for high-tech firms, emphasizing the importance of aligning CX with business objectives, leveraging customer success programs, and adopting performance-focused approaches to drive growth and improve customer relationships.
Blog

Tackling Cloud Security: US State And Local Government Edition

Andras Cser 1 day ago
Learn some of the unique challenges that state and local governments face when it comes to cloud security and governance.

Prove CX ROI And Gain Executive Buy-In

Struggling to make execs see the value of CX? Download our guide and ROI calculator to craft a winning business case and secure funding for your CX initiatives.

Blog

The Battle For Grounding Your AI Agents Has Begun

Ted Schadler 1 day ago
Grounding AI agents in reality rather than hallucinations will cost money and establish the foundations for your future. Learn three key questions to ask when grounding your AI agents.
Webinar

How To Create Stand-Out B2B Content In A Zero-Click World

Learn breakthrough strategies to reshape your B2B content marketing for AI-driven search and complex buying networks. 
Blog

The ROI Of CX Isn’t A Fairy Tale

Judy Weader 2 days ago
Yes, thoughtfully designed CX programs do have tangible revenue outcomes. Yet proving ROI can be a source of frustration for CX leaders and business executives alike.
Blog

Three Key Findings From The Forrester Wave™: Sales Training Services, Q1 2025

Eric Zines 2 days ago
Leading sales training service providers take a variety of approaches to customization. Learn three key findings from our new report on sales training services.
Blog

Eaton’s Solutions By The Sea Data Center Vision And Partner Conference: Predicting The Future Of Data Centers

Alvin Nguyen 2 days ago
Get a quick review of some of the sessions and topic covered at Eaton’s Solutions by the Sea data center vision and partner conference.

Is Your Security Ready For Today’s Volatility?

Economic turmoil, cyberattacks, and rising regulations demand strong security leadership. Watch our webinar for tips on reducing risk, cutting costs, and leading through change.

Blog

Agentic AI And IT Maturity: Bridging The Gap Between ServiceNow’s Vision And The IT Reality

Julie Mohr 2 days ago
The ServiceNow Knowledge 2025 event unveiled ambitious advancements in AI-driven enterprise technology, with a focus on autonomous workflows, unified data platforms, and human-machine collaboration. Key announcements included the launch of the AI Control Tower for managing AI agents, the expansion of Workflow Data Fabric to unify disparate data sources, and the intent to acquire data.world […]
Blog

RSAC 2025 Conference: An International Lens

Paul McKay 3 days ago
A significant international presence at RSAC 2025 signaled the continued importance of the US as a global export platform for cybersecurity. Countries including Belgium, Canada, Germany, Ireland, Italy, the Netherlands, Saudi Arabia, Singapore, South Korea, Spain, and the UK showcased national pavilions and cybersecurity companies on the show floor, as well as organizing trade missions […]
Blog

Marketing Best Practices For Ecodesign

Thomas Husson 3 days ago
Learn how companies are balancing reductions in environmental impact with meeting consumer demands.
Blog

Five Ways A Postsale DX Reduces Risk During Volatile Times

Laura Ramos 5 days ago
Customer-led B2B companies make postsale digital experiences more streamlined and self-directed without much additional investment.
Blog

There Are Only Two Major Opportunities For OMS Vendors To Win New Deals Right Now

Emily Pfeiffer 6 days ago
Digital businesses will still adopt order management systems, but we expect that most will do so in limited, specific ways. In the next 1-2 years, adoption will likely arise in these two ways.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

Tariff Uncertainty Impacts IT Services Firms’ Financial Results

Ashutosh Sharma 6 days ago
IT services firms recently reported their January–March 2025 quarterly numbers, and the results weren’t pretty. Most firms not only reported slower growth for the quarter but also lowered their forecasts for the next financial year. I dug into the details of what’s at play behind this mellow performance, and here’s what I found. To begin […]
Blog

Five Ways To Engage The B2B Buying Network With Messaging

Barry Vasudevan 6 days ago
Messaging in the era of the buying network requires a more thoughtful approach — one that prioritizes building connected messaging that engages not only our buyers but all of the stakeholders and AI tools that they are increasingly turning to.
Blog

The State Of Application Security, 2025: Yes, AI Just Made It Harder To Do This Right

Sandy Carielli 6 days ago
Our annual report on the state of application security is one of our favorites. We love digging into the data to see how priorities and adoption have changed. This year, the explosion of AI in applications and in-application development exacerbated existing trends and introduced new concerns. Here are some areas that got our attention. AI […]
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